About Underground Cellar
Underground Cellar was a Consumer company based in San Francisco (United States) founded in 2013 by Jeffrey Shaw, Brandan Zaucha, Brian Gallagher, and Ben Herila. It provides curated wine deals, upgrades, and reliable shipping from Sonoma area. It operates on a D2C and B2C model. Underground Cellar has raised $13.62 million across 4 funding rounds from investors including Accomplice, Golden Ventures and Bling Capital. The company has 20 employees. Its chief executive, as recorded, is Jeffrey Shaw. Its website undergroundcellar.com draws about 30 thousand monthly visits. The company is recorded as dissolved. Underground Cellar offers products and services including Wine Deals and Upgrade System. Its focus areas include Food and Agriculture Tech, Beverage Tech, Wine and Online Sales. Its legal entity is UNDERGROUND ENTERPRISES, INC. (BANKRUPT). Its competitors include Drizly, Bright Cellars and Minibar Delivery; 3 of its 3 listed competitors have raised funding.
Company details
Underground Cellar is a wine retailer that curates daily deals on collections from renowned wineries, including potential upgrades to premium bottles. Based in Sonoma, USA, it operates an online platform for direct purchases with fast shipping. The company focuses on exclusive access to rare wines and customer satisfaction through a thrilling upgrade system, serving wine enthusiasts globally with reliable service and email subscriptions.
- Headquarters San Francisco, United States
- Employees 20
- Founders Jeffrey Shaw, Brandan Zaucha, Brian Gallagher, Ben Herila
- SectorsConsumer
- Website category Food and Drink · Beverages
- Email••••••••
- Website undergroundcellar.com
- Social X Instagram
- Legal Name Underground Enterprises, Inc. (Bankrupt)
- Total Equity Funding$13.62M (USD)
in 4 rounds
- Latest Funding Round$12.5M (USD), Series A
Jun 2021
- InvestorsAccomplice
& 6 more
- Employee Count20
Products & Services of Underground Cellar
Underground Cellar offers a comprehensive portfolio of products and services, including Wine Deals and Upgrade System.
Curated daily offers with potential upgrades to premium wines
Feature that surprises buyers with higher-value wine bottles
Funding Insights of Underground Cellar
Underground Cellar has successfully raised a total of $13.62M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $12.5 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.62M
- Total Rounds 4
- Last Round Series A — $12.5M
- First Round $1M
(Sep 2014)
- Investors Count 7
All 4 funding rounds of Underground Cellar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $12.5M | Series A | – | Accomplice | |
| May 2015 | Seed | – | – | ||
| Mar 2015 | $120,000 | Seed | – | – | |
| Sep 2014 | $1M | Seed | – | Forefront Venture Partners |
7 investors in total: 7 institutional.
Investors in Underground Cellar
Underground Cellar has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Accomplice, Golden Ventures and Bling Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accomplice is engaged in venture capital investments for startups. | accomplice.co | Boston, United States | ||
Seed-stage investments are directed toward North American startups. | golden.ventures | Toronto, Canada | ||
Seed funding and product council are provided for early-stage companies. | blingcap.com | San Francisco, United States | ||
Seed-stage companies are funded by Zillionize venture capital firm. | zillionize.com | Palo Alto, United States | ||
Seed and early-stage investments are targeted by the VC firm. | forefrontvp.com | Boca Raton, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Personal brand of Barbara Corcoran is focused on business expertise and media presence. | barbaracorcoran.com | New York, United States |
Investor details for Underground Cellar
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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Verified entity values are shown only after access is granted.
People of Underground Cellar
22 people are tracked at Underground Cellar (14 in leadership, 8 in team); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
Jeffrey Shaw | Co-Founder, CEO | Leadership |
Brandan Zaucha | ex-Co-Founder | Leadership |
Brian Gallagher | ex-Co-Founder | Leadership |
Ben Herila | ex-Co-Founder | Leadership |
Jeff Hardy | COO | Leadership |
Tyler Garvin | VP, Operations | Leadership |
Jill Watson | VP, Revenue | Leadership |
Nelly Perchatkin | Chief of Staff | Leadership |
Rob Ord | Director of Winery Relations | Leadership |
Bridget L. | Director Of Business Strategy & Analytics | Leadership |
Jeannette H. | Strategic Finance Director | Leadership |
Jennifer Shoemaker, PMP, CPXP, WSET II | Vice President, Special Projects & Analysis | Leadership |
Josh Kirchhoff, MBA, CS, CSW | Director of Winery Relations | Leadership |
Kelsey Mackendorf | Head of Customer Experience | Leadership |
Crista Miller | Manager, Email Marketing & Wine E-Commerce Merchandising | Team |
Grace Jovanovic | Program & Operations Manager | Team |
Byron Burgess Jr. | Shipping Lead | Team |
Hannah Anderson | Customer Experience Associate | Team |
Clare Apps WSET Advanced | Procurement Lead | Team |
Jessica Affatato | Customer Experience & Marketing Manager | Team |
2 more people are available in the full profile.
Complete people profiles for Underground Cellar
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Underground Cellar
3 dated milestones of Underground Cellar across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Underground Cellar is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $12.5M.
Competitors of Underground Cellar
Underground Cellar has 3 listed competitors in our database, 3 of them funded. They include Drizly, Bright Cellars and Minibar Delivery.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| drizly.com | 2012 | Boston, United States | $117.31M | 112 | On-demand alcohol delivery is enabled via a mobile application. | |
| brightcellars.com | 2014 | Boston, United States | $26.73M | 48 | Wine subscriptions are offered online with personalized recommendations. | |
| minibardelivery.com | 2014 | New York, United States | $6.8M | 9 | Mobile-first On-Demand Alcohol Delivery |
Detailed competitors of Underground Cellar
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Underground Cellar
The website of Underground Cellar (undergroundcellar.com) receives about 30K visits a month and ranks #820,719 among all websites worldwide, #2,024 in Beverages.
- Monthly visits30K
▼ 22.9% vs previous month
- Unique visitors9.2K
per month
- Global rank#820,719
among all websites
- Category rank#2,024
Food and Drink · Beverages
- Bounce rate46%
- Pages per visit2.7
- Average visit3 min 11 sec
- DevicesDesktop 57% · Mobile 43%
Websites whose visitors overlap most with Underground Cellar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| delectable.com | 90% | 66.8K | #482,595 | View details | |
| orderport.net | 82% | 204.1K | #146,272 | View details | |
| winestyr.com | 57% | 4.4K | #3,753,448 | View details | |
| wineawesomeness.com | 48% | View details |
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Underground Cellar (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Underground Cellar
Complete news archive for Underground Cellar
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Frequently Asked Questions about Underground Cellar
Underground Cellar was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Underground Cellar is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Jeffrey Shaw is the CEO of Underground Cellar, as recorded in our data. They have also founded this company.
Underground Cellar is a funded company, having raised a total of $13.62M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Sep 2014.
Underground Cellar has 20 employees.
Underground Cellar is a wine retailer that curates daily deals on collections from renowned wineries, including potential upgrades to premium bottles. Based in Sonoma, USA, it operates an online platform for direct purchases with fast shipping. The company focuses on exclusive access to rare wines and customer satisfaction through a thrilling upgrade system, serving wine enthusiasts globally with reliable service and email subscriptions.
Underground Cellar's top competitors include Drizly, Bright Cellars and Minibar Delivery.
Underground Cellar offers Wine Deals and Upgrade System.
Underground Cellar has 7 investors. Key investors include Accomplice, Golden Ventures, Bling Capital, Zillionize, and Barbara Corcoran.
Underground Cellar operates through Underground Enterprises, Inc. (Bankrupt).