About UnderstandBetter
UnderstandBetter is a company based in Chennai (India) founded in 2016 by Pankaj Harita GS. UnderstandBetter has raised $57.5 thousand across 2 funding rounds from investors including RMZ Corp and The CoWrks Foundry. UnderstandBetter operates in a competitive market with competitors including Leapsome, WorkTango, Questback, Engage2Excel and TINYpulse, among others.
- Headquarter Chennai, India
- Founders Pankaj Harita GS
- SectorsTechnology
- Website understandbetter.co
- Social LinkedIn X Facebook
- Legal Name Aieda Technologies Private Limited
- Date of Incorporation 05 Jun, 2018
- Jurisdiction Chennai, Tamil Nadu, India
- Annual Revenue₹39,254
FY 2019
- Net Profit₹2,004
FY 2019 · 5% margin
- EBITDA₹3,673
FY 2019 · 9% margin
- Total Equity Funding$57.5K (USD)
in 2 rounds
- Latest Funding Round$30K (USD), Seed
Dec 2018
- InvestorsRMZ Corp
& 1 more
Associated legal entities of UnderstandBetter
UnderstandBetter operates through Aieda Technologies Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2019) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Aieda Technologies Private Limited CIN U72200TN2018PTC123060 | Active | 05 Jun 2018 | Chennai, Tamil Nadu | ₹0.0 Cr | – | 4 | View details |
Funding Insights of UnderstandBetter
UnderstandBetter has successfully raised a total of $57.5K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $30 thousand completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $57,497
- Total Rounds 2
- Last Round Seed — $30,000
- First Round $27,497
(Oct 2018)
- Investors Count 2
All 2 funding rounds of UnderstandBetter with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $30,000 | Seed | – | The CoWrks Foundry | – |
| Oct 2018 | $27,497 | Seed | $303,707 | RMZ Corp | – |
Last known valuation $303,707 (Oct 2018). 2 investors in total: 2 institutional.
Investors in UnderstandBetter
UnderstandBetter has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include RMZ Corp and The CoWrks Foundry.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups across sectors are accelerated through dedicated programs. | – | cowrksfoundry.com | Bengaluru, India | |
Invests in alternative assets including real estate and infrastructure for returns. | 2002 | rmzcorp.com | Bengaluru, India |
Investor details for UnderstandBetter
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Aieda Technologies Private Limited (UnderstandBetter)
Aieda Technologies Private Limited is the primary company behind UnderstandBetter. The board of Aieda Technologies Private Limited currently have 4 directors; the longest-serving is Ganesan Subasri Pankaj Harita, appointed in 2018.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ganesan Subasri Pankaj Harita DIN 08150317 | Director | 05 Jun 2018 | 8 yrs 4 mo | Aieda Technologies Private Limited |
| Manohar Varun Raj DIN 08150318 | Director | 05 Jun 2018 | 8 yrs 4 mo | Aieda Technologies Private Limited |
| Kamalakannan Karthik DIN 07574145 | Director | 05 Jun 2018 | 8 yrs 4 mo | Aieda Technologies Private Limited |
| Swaathi Kakarla DIN 07574131 | Director | 05 Jun 2018 | 8 yrs 4 mo | Aieda Technologies Private Limited |
People of UnderstandBetter
1 people are tracked at UnderstandBetter (1 in leadership).
| Name | Role | Group |
|---|---|---|
Pankaj Harita GS | Co-Founder | Leadership |
Complete people profiles for UnderstandBetter
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of UnderstandBetter
Figures of Aieda Technologies Private Limited, the primary company behind UnderstandBetter, for FY 2019. Revenue was ₹39,254. Net profit was ₹2,004 (5% margin). EBITDA was ₹3,673 (9% margin).
- ₹39,254Revenue · FY 2019
- ₹2,004Net profit · 5% margin
- ₹3,673EBITDA · 9% margin
- ₹1.1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Aieda Technologies Private Limited are on its company page.
Detailed financial statements for UnderstandBetter
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of UnderstandBetter
3 dated milestones of UnderstandBetter across 2 years, from founding to its latest funding, stage changes and deals.
- Founded UnderstandBetter is founded.
- Funding First funding round of $27K.
- Funding Latest funding round, Seed, of $30K.
Competitors of UnderstandBetter
UnderstandBetter operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Leapsome, WorkTango, Questback, Engage2Excel and TINYpulse, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| leapsome.com | 2016 | Berlin, Germany | $60M | 38 | Feedback-based employee engagement surveys and tools are provided. | |
| worktango.com | 2015 | Toronto, Canada | – | – | Employee feedback is captured and analyzed for engagement measurement. | |
| questback.com | 2000 | Oslo, Norway | $18.73M | 48 | Enterprise solutions for employee engagement and customer experience are delivered. | |
| engage2excel.com | 1892 | Statesville, United States | $363,156 | – | Employee recognition is enabled via feedback data and performance analytics. | |
| tinypulse.com | 2012 | Seattle, United States | $13M | 26 | Anonymous weekly employee feedback surveys are collected and analyzed graphically. | |
| supermood.com | 2015 | Paris, France | $9.02M | – | Employee engagement solution provider | |
| netigate.net | 2005 | Stockholm, Sweden | – | – | A cloud-based platform is offered for employee engagement and surveys. | |
| qlicket.com | 2011 | Pittsburgh, United States | $700,000 | – | Employee engagement is enabled via hardware integration and interactive sessions. |
Detailed competitors of UnderstandBetter
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to UnderstandBetter
10 companies that operate in the same segment as UnderstandBetter (HR & Workforce Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | – | – | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, United States | USD 235.41 M | USD 4.95 M | 260 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | – | |
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 20,400 | |
Businesses are connected with freelancers via an online marketplace. | 1999 | San Francisco, California, United States | USD 140 M | USD 787.78 M | 600 | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 508.73 M | – | – | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Cloud-based HRMS software is offered for small and medium-sized businesses. | 2016 | Barcelona, Catalonia, Spain | USD 369.25 M | – | – |
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Frequently Asked Questions about UnderstandBetter
UnderstandBetter was founded in 2016 and raised its 1st funding round 2 years after it was founded.
UnderstandBetter is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
UnderstandBetter is a funded company, having raised a total of $57.5K across 2 funding rounds to date. The company's 1st funding round was a Seed of $27.5K, raised on Oct 2018.
The primary company behind UnderstandBetter, Aieda Technologies Private Limited, reported revenue of ₹39,254 for FY 2019.
UnderstandBetter was established in 2016 in Chennai, India, as part of Aieda Technologies. An AI-driven platform for employee surveys is offered, focusing on human resources technology. Key functionalities include manager dashboards, action recommendations, report analysis, and data exports. Automated surveys with anonymous responses are facilitated. Operations are conducted via a subscription pricing model, serving organizations seeking employee feedback tools.
UnderstandBetter has 2 investors. Key investors include RMZ Corp, and The CoWrks Foundry.
The valuation of UnderstandBetter is $303.71K as of Oct 2018.
UnderstandBetter operates through Aieda Technologies Private Limited.
The legal entities of UnderstandBetter currently have 4 directors, including Ganesan Subasri Pankaj Harita, Manohar Varun Raj, Kamalakannan Karthik and others.