About Understory
Understory is a Technology company based in Madison (United States) founded in 2012 by Adam Dershewitz. Hyperlocal weather data is collected via ground-based dot sensors. Understory has raised $57.91 million across 12 funding rounds from investors including Monsanto, Gener8tor and True Ventures. The company has 20 employees. Understory offers products and services including Open Lot Insurance and Hyperlocal Climate Risk Engine. Its focus areas include Enterprise Applications, Data as a Service, Environment and Weather Data. Its competitors include Earth Networks and Spatial networks; 2 of its 2 listed competitors have raised funding.
Company details
Understory was founded in 2012 in Madison, United States. Ground-based dot sensors are supplied to capture hyperlocal weather data at the earths surface. Solar-powered units are deployed to measure three-dimensional rain, hail, wind, and related events. Information gathered is analyzed to produce real-time datasets tracking weather movement and intensity for risk assessment and early warnings. Parametric hail insurance is provided to auto dealerships in the weather technology sector.
- Headquarters Madison, United States
- Employees 20
- Founders Adam Dershewitz
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website understoryweather.com
- Social LinkedIn X
- Total Equity Funding$57.91M (USD)
in 12 rounds
- Latest Funding Round$15M (USD), Series B
Nov 2023
- InvestorsMonsanto
& 12 more
- Employee Count20
Products & Services of Understory
Understory offers a comprehensive portfolio of products and services, including Open Lot Insurance and Hyperlocal Climate Risk Engine.
Insurance for dealership open lots against weather risks
Platform that analyzes and manages climate risks for insurance purposes
Funding Insights of Understory
Understory has successfully raised a total of $57.91M across 12 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $57.91M
- Total Rounds 12
- Last Round Series B — $15M
- First Round $18,000
(Jun 2012)
- Investors Count 13
Latest 10 of 12 funding rounds of Understory with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $15M | Series B | – | True Ventures, Prelude Ventures | – |
| Jun 2023 | $13.13M | Series B | – | – | – |
| Apr 2021 | $5.5M | Series B | – | – | – |
| May 2019 | $7.25M | Series B | – | True Ventures | |
| Nov 2018 | $7.5M | Series A | – | 4490 Ventures | |
| Jun 2018 | Series A | – | Climate Capital | – | |
| Feb 2016 | $7.5M | Series A | – | 4490 Ventures | |
| Apr 2014 | $1.9M | Seed | – | True Ventures | |
| Sep 2013 | $50,000 | Seed | – | Bolt | – |
| Jul 2013 | $50,000 | Seed | – | – |
13 investors in total: 12 institutional and 1 angel.
Investors in Understory
Understory has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Monsanto, Gener8tor and True Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm supporting AI founders through investments and community. | trueventures.com | |||
Climate companies are invested in by this venture capital firm. | preludeventures.com | San Francisco, United States | ||
| 4490ventures.com | ||||
Revolution is recognized as a D.C.-based investment firm. | revolution.com | Washington, Dc, United States | ||
Venture capital is invested in climate tech startups and entrepreneurs. | climatecapital.co | San Francisco, United States | ||
A venture fund focused on early stage, high growth companies is operated. | csapartners.com | Milwaukee, United States | ||
VC firm investing in seed and early stage companies in the US | rre.com | New York, United States | ||
Seed-stage US companies are invested in by SK Ventures. | skvcap.com | San Francisco, United States | ||
Pre-seed and seed stage investments are targeted by VTF Capital. | vtfcapital.com | Las Vegas, United States | ||
Seed-stage investments in US companies are made by Bolt. | bolt.io | Boston, United States |
Investor details for Understory
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Understory
7 people are tracked at Understory (6 in leadership, 1 in team); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
Adam Dershewitz | Co-Founder & CTO | Leadership |
David Moe | Head of Sales | Leadership |
Alex Kubicek | Chief Executive Officer And Co-founder | Leadership |
Neil Irwin | International President And Co-founder | Leadership |
Sarah Graf | Vice President Operations | Leadership |
Jim Krzak | Chief Meteorologist, Manager Of Meteorology | Leadership |
Joey T. | Field Services Engineer | Team |
Complete people profiles for Understory
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Timeline of Understory
3 dated milestones of Understory across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Understory is founded.
- Funding First funding round of $18K.
- Funding Latest funding round, Series B, of $15.0M.
Competitors of Understory
Understory has 2 listed competitors in our database, 2 of them funded. They include Earth Networks and Spatial networks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| earthnetworks.com | 1993 | United States | $43.9M | 115 | Weather and lightning observation networks are operated worldwide. | |
| spatialnetworks.com | 2000 | St Petersburg, United States | $42.5M | 66 | Provider of tools to capture and analyze geospatial data |
Detailed competitors of Understory
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Understory
The website of Understory (understoryweather.com) receives about 4.5K visits a month.
- Monthly visits4.5K
▲ 21.1% vs previous month
Top companies in Smart Infrastructure & Cities
3 companies that operate in the same segment as Understory (Smart Infrastructure & Cities) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Web3 infrastructure solutions are offered via a blockchain platform. | 2021 | Palo Alto, California, United States | USD 336 M | 186 | ||
Blockchain-based public network for financial industry is operated. | 2018 | Brooklyn, New York, United States | USD 368 M | 480 | ||
Online platform for blockchain and smart contract cybersecurity | 2017 | New York, New York, United States | USD 296.15 M | 210 |
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Related news about Understory
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Frequently Asked Questions about Understory
Understory was founded in 2012.
Understory is headquartered in Madison, United States. It is registered at Madison, Wisconsin, United States.
Understory is a funded company, having raised a total of $57.91M across 12 funding rounds to date. The company's 1st funding round was a Seed of $50K, raised on Jun 2012.
Understory has 20 employees.
Understory was founded in 2012 in Madison, United States. Ground-based dot sensors are supplied to capture hyperlocal weather data at the earths surface. Solar-powered units are deployed to measure three-dimensional rain, hail, wind, and related events. Information gathered is analyzed to produce real-time datasets tracking weather movement and intensity for risk assessment and early warnings. Parametric hail insurance is provided to auto dealerships in the weather technology sector.
Understory's top competitors include Spatial networks and Earth Networks.
Understory offers Open Lot Insurance and Hyperlocal Climate Risk Engine.
Understory has 13 investors. Key investors include Monsanto, Gener8tor, True Ventures, Prelude Ventures, and 4490 Ventures.