Understory

Madison, United States Founded: 2012 • Age: 14 yrs
Hyperlocal weather data is collected via ground-based dot sensors.
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About Understory

Understory is a company based in Madison (United States) founded in 2012 by Adam Dershewitz.. Understory has raised $57.91 million across 12 funding rounds from investors including Monsanto, Gener8tor and True Ventures. The company has 20 employees as of December 31, 2021. Understory offers products and services including Open Lot Insurance and Hyperlocal Climate Risk Engine. Understory operates in a competitive market with competitors including BreezoMeter, Earth Networks, Spatial networks, Cordulus and Metroweather, among others.

  • Headquarter Madison, United States
  • Employees 20 as on 31 Dec, 2021
  • Founders Adam Dershewitz
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Internet of Things (IoT) & Connectivity
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $57.91 M (USD)

    in 12 rounds

  • Latest Funding Round
    $15 M (USD), Series B

    Nov 27, 2023

  • Investors
    Monsanto

    & 12 more

  • Employee Count
    20

    as on Dec 31, 2021

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Products & Services of Understory

Understory offers a comprehensive portfolio of products and services, including Open Lot Insurance and Hyperlocal Climate Risk Engine. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Insurance for dealership open lots against weather risks

Platform that analyzes and manages climate risks for insurance purposes

People of Understory
Headcount 10-50
Employee Profiles 6
Employee Profiles
People
David Moe
Head of Sales
People
Alex Kubicek
Chief Executive Officer And Co-founder
People
Neil Irwin
International President And Co-founder
People
Sarah Graf
Vice President Operations

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Funding Insights of Understory

Understory has successfully raised a total of $57.91M across 12 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 12
  • Last Round Series B — $15.0M
  • First Round

    (04 Jun 2012)

  • Investors Count 13
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2023 Amount Series B - Understory Valuation True Ventures , Prelude Ventures
Jun, 2023 Amount Series B - Understory Valuation

investors

Apr, 2021 Amount Series B - Understory Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Understory

Understory has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Monsanto, Gener8tor and True Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital firm supporting AI founders through investments and community.
Founded Year Domain Location
Climate companies are invested in by this venture capital firm.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Understory

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Understory

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Understory Comparisons

Employees
+
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Competitors of Understory

Understory operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BreezoMeter, Earth Networks, Spatial networks, Cordulus and Metroweather, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of real-time air quality tracking platform
domain founded_year HQ Location
Weather and lightning observation networks are operated worldwide.
domain founded_year HQ Location
Provider of tools to capture and analyze geospatial data
domain founded_year HQ Location
AI interfaced hyperlocal weather data solutions
domain founded_year HQ Location
Drone-based lidar equipment for atmospheric wind measurements is developed.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Understory

Frequently Asked Questions about Understory

When was Understory founded?

Understory was founded in 2012.

Where is Understory located?

Understory is headquartered in Madison, United States. It is registered at Madison, Wisconsin, United States.

Is Understory a funded company?

Understory is a funded company, having raised a total of $57.91M across 12 funding rounds to date. The company's 1st funding round was a Series B of $5.5M, raised on Jun 04, 2012.

How many employees does Understory have?

As of Dec 31, 2021, the latest employee count at Understory is 20.

What does Understory do?

Understory was founded in 2012 in Madison, United States. Ground-based dot sensors are supplied to capture hyperlocal weather data at the earths surface. Solar-powered units are deployed to measure three-dimensional rain, hail, wind, and related events. Information gathered is analyzed to produce real-time datasets tracking weather movement and intensity for risk assessment and early warnings. Parametric hail insurance is provided to auto dealerships in the weather technology sector.

Who are the top competitors of Understory?

Understory's top competitors include BreezoMeter, Metroweather and Cordulus.

What products or services does Understory offer?

Understory offers Open Lot Insurance and Hyperlocal Climate Risk Engine.

Who are Understory's investors?

Understory has 13 investors. Key investors include Monsanto, Gener8tor, True Ventures, Prelude Ventures, and 4490 Ventures.

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