About Understory
Understory is a company based in Madison (United States) founded in 2012 by Adam Dershewitz.. Understory has raised $57.91 million across 12 funding rounds from investors including Monsanto, Gener8tor and True Ventures. The company has 20 employees as of December 31, 2021. Understory offers products and services including Open Lot Insurance and Hyperlocal Climate Risk Engine. Understory operates in a competitive market with competitors including BreezoMeter, Earth Networks, Spatial networks, Cordulus and Metroweather, among others.
- Headquarter Madison, United States
- Employees 20 as on 31 Dec, 2021
- Founders Adam Dershewitz
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Sectors
Technology
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Email
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$57.91 M (USD)
in 12 rounds
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Latest Funding Round
$15 M (USD), Series B
Nov 27, 2023
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Investors
Monsanto
& 12 more
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Employee Count
20
as on Dec 31, 2021
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Products & Services of Understory
Understory offers a comprehensive portfolio of products and services, including Open Lot Insurance and Hyperlocal Climate Risk Engine. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Insurance for dealership open lots against weather risks
Platform that analyzes and manages climate risks for insurance purposes
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Funding Insights of Understory
Understory has successfully raised a total of $57.91M across 12 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 12
- Last Round Series B — $15.0M
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First Round
First Round
(04 Jun 2012)
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2023 | Amount | Series B - Understory | Valuation | True Ventures , Prelude Ventures |
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| Jun, 2023 | Amount | Series B - Understory | Valuation |
investors |
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| Apr, 2021 | Amount | Series B - Understory | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Understory
Understory has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Monsanto, Gener8tor and True Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm supporting AI founders through investments and community.
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Founded Year | Domain | Location | |
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Climate companies are invested in by this venture capital firm.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Understory
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Understory
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Understory Comparisons
Competitors of Understory
Understory operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BreezoMeter, Earth Networks, Spatial networks, Cordulus and Metroweather, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of real-time air quality tracking platform
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| domain | founded_year | HQ Location |
Weather and lightning observation networks are operated worldwide.
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| domain | founded_year | HQ Location |
Provider of tools to capture and analyze geospatial data
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| domain | founded_year | HQ Location |
AI interfaced hyperlocal weather data solutions
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| domain | founded_year | HQ Location |
Drone-based lidar equipment for atmospheric wind measurements is developed.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Understory
Frequently Asked Questions about Understory
When was Understory founded?
Understory was founded in 2012.
Where is Understory located?
Understory is headquartered in Madison, United States. It is registered at Madison, Wisconsin, United States.
Is Understory a funded company?
Understory is a funded company, having raised a total of $57.91M across 12 funding rounds to date. The company's 1st funding round was a Series B of $5.5M, raised on Jun 04, 2012.
How many employees does Understory have?
As of Dec 31, 2021, the latest employee count at Understory is 20.
What does Understory do?
Understory was founded in 2012 in Madison, United States. Ground-based dot sensors are supplied to capture hyperlocal weather data at the earths surface. Solar-powered units are deployed to measure three-dimensional rain, hail, wind, and related events. Information gathered is analyzed to produce real-time datasets tracking weather movement and intensity for risk assessment and early warnings. Parametric hail insurance is provided to auto dealerships in the weather technology sector.
Who are the top competitors of Understory?
Understory's top competitors include BreezoMeter, Metroweather and Cordulus.
What products or services does Understory offer?
Understory offers Open Lot Insurance and Hyperlocal Climate Risk Engine.
Who are Understory's investors?
Understory has 13 investors. Key investors include Monsanto, Gener8tor, True Ventures, Prelude Ventures, and 4490 Ventures.