About UnderTheDoormat
UnderTheDoormat is a company based in London (United Kingdom) founded in 2014.. UnderTheDoormat has raised $2.55 million across 4 funding rounds from investors including Rory Hardick and Derek Gammage. The company has 12 employees as of March 31, 2022. UnderTheDoormat offers products and services including Luxury Rental Platform and Host Partnership Service. UnderTheDoormat operates in a competitive market with competitors including Airbnb, Sykes Cottages, Airbnb, StayOne and Veeve, among others.
- Headquarter London, United Kingdom
- Employees 12 as on 31 Mar, 2022
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Sectors
Travel & Hospitality
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Under The Doormat Limited
- Date of Incorporation 31 Mar, 2014
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2.55 M (USD)
in 4 rounds
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Latest Funding Round
$31.79 K (USD), Seed
Mar 20, 2022
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Investors
& 1 more
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Employee Count
12
as on Mar 31, 2022
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Products & Services of UnderTheDoormat
UnderTheDoormat offers a comprehensive portfolio of products and services, including Luxury Rental Platform and Host Partnership Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for reserving luxury short-term vacation rentals globally.
Service for hosts to manage and list luxury properties online.
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Funding Insights of UnderTheDoormat
UnderTheDoormat has successfully raised a total of $2.55M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $31.79 thousand completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Seed — $31,785
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First Round
First Round
(01 Jun 2018)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2022 | Amount | Seed - UnderTheDoormat | Valuation |
investors |
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| Oct, 2019 | Amount | Seed - UnderTheDoormat | Valuation |
investors |
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| Dec, 2018 | Amount | Angel Round - UnderTheDoormat | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in UnderTheDoormat
UnderTheDoormat has secured backing from 2 investors, including angel investors. Prominent investors backing the company include Rory Hardick and Derek Gammage. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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RH
Rory Hardick |
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Founded Year | Domain | Location |
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DG
Derek Gammage |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by UnderTheDoormat
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - UnderTheDoormat
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Underthedoormat Comparisons
Competitors of UnderTheDoormat
UnderTheDoormat operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Airbnb, Sykes Cottages, Airbnb, StayOne and Veeve, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Vacation rentals are booked via an online peer-to-peer platform.
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| domain | founded_year | HQ Location |
Holiday cottages are rented online via a dedicated platform.
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| domain | founded_year | HQ Location |
Vacation rentals are booked via an online peer-to-peer platform.
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| domain | founded_year | HQ Location |
Vacation rentals are booked via an online community platform.
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| domain | founded_year | HQ Location |
Vacation rentals are offered through an online marketplace platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Underthedoormat
Frequently Asked Questions about UnderTheDoormat
When was UnderTheDoormat founded?
UnderTheDoormat was founded in 2014 and raised its 1st funding round 4 years after it was founded.
Where is UnderTheDoormat located?
UnderTheDoormat is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is UnderTheDoormat a funded company?
UnderTheDoormat is a funded company, having raised a total of $2.55M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $1.27M, raised on Jun 01, 2018.
How many employees does UnderTheDoormat have?
As of Mar 31, 2022, the latest employee count at UnderTheDoormat is 12.
What does UnderTheDoormat do?
Founded in 2014 in London, United Kingdom, UnderTheDoormat is operated as an online marketplace within the vacation rental sector. Rental owners are linked with travelers via the platform, where accommodations are selected and bookings are completed. Traveler details, preferred dates, group sizes, and additional information are provided during the process. Operations are conducted through the domain underthedoormat.com.
Who are the top competitors of UnderTheDoormat?
UnderTheDoormat's top competitors include Airbnb, Airbnb and Sykes Cottages.
What products or services does UnderTheDoormat offer?
UnderTheDoormat offers Luxury Rental Platform and Host Partnership Service.
Who are UnderTheDoormat's investors?
UnderTheDoormat has 2 investors. Key investors include Rory Hardick, and Derek Gammage.