About UnderTheDoormat
UnderTheDoormat is a Travel & Hospitality company based in London (United Kingdom) founded in 2014. Online marketplace for booking vacation rentals. UnderTheDoormat has raised $2.55 million across 4 funding rounds from investors including Rory Hardick and Derek Gammage. The company has 12 employees. Its website underthedoormat.com draws about 17 thousand monthly visits. UnderTheDoormat offers products and services including Luxury Rental Platform and Host Partnership Service. Its focus areas include Consumer, Online Travel, Accommodation and Vacation Rentals. Its legal entity is UNDER THE DOORMAT LIMITED. Its competitors include Sykes Cottages, StayOne and Veeve; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2014 in London, United Kingdom, UnderTheDoormat is operated as an online marketplace within the vacation rental sector. Rental owners are linked with travelers via the platform, where accommodations are selected and bookings are completed. Traveler details, preferred dates, group sizes, and additional information are provided during the process. Operations are conducted through the domain underthedoormat.com.
- Headquarters London, United Kingdom
- Employees 12
- SectorsTravel & Hospitality
- Email••••••••
- Website underthedoormat.com
- Social LinkedIn X Facebook Instagram
- Legal Name Under The Doormat Limited
- Date of Incorporation 31 Mar, 2014
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$2.55M (USD)
in 4 rounds
- Latest Funding Round$31.79K (USD), Seed
Mar 2022
- Employee Count12
Products & Services of UnderTheDoormat
UnderTheDoormat offers a comprehensive portfolio of products and services, including Luxury Rental Platform and Host Partnership Service.
Platform for reserving luxury short-term vacation rentals globally.
Service for hosts to manage and list luxury properties online.
Funding Insights of UnderTheDoormat
UnderTheDoormat has successfully raised a total of $2.55M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $31.79 thousand completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.55M
- Total Rounds 4
- Last Round Seed — $31,785
- First Round $587,455
(Jun 2018)
- Investors Count 2
All 4 funding rounds of UnderTheDoormat with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $31,785 | Seed | – | – | – |
| Oct 2019 | $657,057 | Seed | – | – | – |
| Dec 2018 | $1.27M | Angel Round | – | – | |
| Jun 2018 | $587,455 | Seed | – | – | – |
2 investors in total: 0 institutional and 2 angel.
Investors in UnderTheDoormat
UnderTheDoormat has secured backing from 2 investors, including angel investors. Prominent investors backing the company include Rory Hardick and Derek Gammage.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
RH Rory Hardick | unknown_7a2fe0af4c594c3eb | |||
DG Derek Gammage | unknown_6c930bd11a8842e78 |
Investor details for UnderTheDoormat
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of UnderTheDoormat
15 people are tracked at UnderTheDoormat (6 in leadership, 1 in board & advisors, 8 in team); the tracked headcount is 12.
| Name | Role | Group |
|---|---|---|
James Brown | Operations Director | Leadership |
Josef Caron | Head of London Managed | Leadership |
Richard Bridger | COO | Leadership |
Merilee Karr | Founder & CEO | Leadership |
Jonny Wilkes | CFO | Leadership |
Charles Stephenson | Director | Leadership |
James Davies | Non Executive Director | Board & advisors |
Vincenzo Raucci | Senior Guest Experience Executive | Team |
Sonali Agarwal | Guest Relations Team | Team |
Denison Kappas | Apartment Manager | Team |
Jackie Bian | Business Development Specialist | Team |
Kaydee King | Digital Marketing Executive | Team |
Saasha Verma | Senior Marketing Manager | Team |
Henry Martin | Marketing Analyst | Team |
Julia Knowles | Guest Experience Executive | Team |
Complete people profiles for UnderTheDoormat
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of UnderTheDoormat
3 dated milestones of UnderTheDoormat across 8 years, from founding to its latest funding, stage changes and deals.
- Founded UnderTheDoormat is founded.
- Funding First funding round of $587K.
- Funding Latest funding round, Seed, of $32K.
Competitors of UnderTheDoormat
UnderTheDoormat has 3 listed competitors in our database, 2 of them funded. They include Sykes Cottages, StayOne and Veeve.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sykescottages.co.uk | 1992 | Chester, United Kingdom | 760 | Holiday cottages are rented online via a dedicated platform. | ||
| stayone.com | 2017 | London, United Kingdom | $1.5M | Vacation rentals are booked via an online community platform. | ||
| veeve.com | 2011 | London, United Kingdom | $11.1M | 41 | Vacation rentals are offered through an online marketplace platform. |
Detailed competitors of UnderTheDoormat
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Web traffic of UnderTheDoormat
The website of UnderTheDoormat (underthedoormat.com) receives about 17.1K visits a month.
- Monthly visits17.1K
▲ 70.2% vs previous month
Websites whose visitors overlap most with UnderTheDoormat. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
farmlocations.co.uk | farmlocations.co.uk | 100% | #1,968,765 | – |
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Related news about Underthedoormat
Complete news archive for UnderTheDoormat
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Frequently Asked Questions about UnderTheDoormat
UnderTheDoormat was founded in 2014 and raised its 1st funding round 4 years after it was founded.
UnderTheDoormat is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
UnderTheDoormat is a funded company, having raised a total of $2.55M across 4 funding rounds to date. The company's 1st funding round was a Seed of $587.46K, raised on Jun 2018.
UnderTheDoormat has 12 employees.
Founded in 2014 in London, United Kingdom, UnderTheDoormat is operated as an online marketplace within the vacation rental sector. Rental owners are linked with travelers via the platform, where accommodations are selected and bookings are completed. Traveler details, preferred dates, group sizes, and additional information are provided during the process. Operations are conducted through the domain underthedoormat.com.
UnderTheDoormat's top competitors include Sykes Cottages, Veeve and StayOne.
UnderTheDoormat offers Luxury Rental Platform and Host Partnership Service.
UnderTheDoormat has 2 investors. Key investors include Rory Hardick, and Derek Gammage.
UnderTheDoormat operates through Under The Doormat Limited.