UnderTheDoormat

London, United Kingdom Founded: 2014 • Age: 12 yrs
Online marketplace for booking vacation rentals
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About UnderTheDoormat

UnderTheDoormat is a company based in London (United Kingdom) founded in 2014.. UnderTheDoormat has raised $2.55 million across 4 funding rounds from investors including Rory Hardick and Derek Gammage. The company has 12 employees as of March 31, 2022. UnderTheDoormat offers products and services including Luxury Rental Platform and Host Partnership Service. UnderTheDoormat operates in a competitive market with competitors including Airbnb, Sykes Cottages, Airbnb, StayOne and Veeve, among others.

  • Headquarter London, United Kingdom
  • Employees 12 as on 31 Mar, 2022
  • Sectors
    Travel & Hospitality
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Under The Doormat Limited
  • Date of Incorporation 31 Mar, 2014
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Travel & Hospitality → Hospitality & Travel Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $2.55 M (USD)

    in 4 rounds

  • Latest Funding Round
    $31.79 K (USD), Seed

    Mar 20, 2022

  • Investors

    & 1 more

  • Employee Count
    12

    as on Mar 31, 2022

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Products & Services of UnderTheDoormat

UnderTheDoormat offers a comprehensive portfolio of products and services, including Luxury Rental Platform and Host Partnership Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for reserving luxury short-term vacation rentals globally.

Service for hosts to manage and list luxury properties online.

People of UnderTheDoormat
Headcount 10-50
Employee Profiles 14
Board Members and Advisors 1
Employee Profiles
People
Josef Caron
Head of London Managed
People
Denison Kappas
Apartment Manager
People
Richard Bridger
COO
People
Merilee Karr
Founder & CEO

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Board Members and Advisors
people
James Davies
Non Executive Director

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Funding Insights of UnderTheDoormat

UnderTheDoormat has successfully raised a total of $2.55M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $31.79 thousand completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Seed — $31,785
  • First Round

    (01 Jun 2018)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2022 Amount Seed - UnderTheDoormat Valuation

investors

Oct, 2019 Amount Seed - UnderTheDoormat Valuation

investors

Dec, 2018 Amount Angel Round - UnderTheDoormat Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in UnderTheDoormat

UnderTheDoormat has secured backing from 2 investors, including angel investors. Prominent investors backing the company include Rory Hardick and Derek Gammage. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Angel
Investor Description Founded Year Domain Location

Rory Hardick

-
Founded Year Domain Location

Derek Gammage

-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by UnderTheDoormat

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - UnderTheDoormat

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Underthedoormat Comparisons

Employees
+
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Competitors of UnderTheDoormat

UnderTheDoormat operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Airbnb, Sykes Cottages, Airbnb, StayOne and Veeve, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Vacation rentals are booked via an online peer-to-peer platform.
domain founded_year HQ Location
Holiday cottages are rented online via a dedicated platform.
domain founded_year HQ Location
Vacation rentals are booked via an online peer-to-peer platform.
domain founded_year HQ Location
Vacation rentals are booked via an online community platform.
domain founded_year HQ Location
Vacation rentals are offered through an online marketplace platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Underthedoormat

Frequently Asked Questions about UnderTheDoormat

When was UnderTheDoormat founded?

UnderTheDoormat was founded in 2014 and raised its 1st funding round 4 years after it was founded.

Where is UnderTheDoormat located?

UnderTheDoormat is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is UnderTheDoormat a funded company?

UnderTheDoormat is a funded company, having raised a total of $2.55M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $1.27M, raised on Jun 01, 2018.

How many employees does UnderTheDoormat have?

As of Mar 31, 2022, the latest employee count at UnderTheDoormat is 12.

What does UnderTheDoormat do?

Founded in 2014 in London, United Kingdom, UnderTheDoormat is operated as an online marketplace within the vacation rental sector. Rental owners are linked with travelers via the platform, where accommodations are selected and bookings are completed. Traveler details, preferred dates, group sizes, and additional information are provided during the process. Operations are conducted through the domain underthedoormat.com.

Who are the top competitors of UnderTheDoormat?

UnderTheDoormat's top competitors include Airbnb, Airbnb and Sykes Cottages.

What products or services does UnderTheDoormat offer?

UnderTheDoormat offers Luxury Rental Platform and Host Partnership Service.

Who are UnderTheDoormat's investors?

UnderTheDoormat has 2 investors. Key investors include Rory Hardick, and Derek Gammage.

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