About Unfabled
Unfabled is a company based in London (United Kingdom) founded in 2021 by Hannah Samano. Unfabled has raised $3.31 million across 2 funding rounds from investors including Morgan Stanley, Syndicate Room and Founders Factory. The company has 4 employees as of March 31, 2022. Unfabled offers products and services including Magnesium Superblend, Menstrual Disc, Ashwagandha Gummies, and Shine Organic Lubricant. Unfabled operates in a competitive market with competitors including Essentially Yours, Dancing Barefoot, Lucy Rose Organics, My Beauty Bar and AZ STORY, among others.
- Headquarter London, United Kingdom
- Employees 4 as on 31 Mar, 2022
- Founders Hannah Samano
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Sectors
Healthcare
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Email
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Phone
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Website
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Social
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- Legal Name Unfabled Ltd
- Date of Incorporation 21 Jan, 2021
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$3.31 M (USD)
in 2 rounds
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Latest Funding Round
$1.7 M (USD), Seed
Oct 13, 2025
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Investors
Morgan Stanley
& 7 more
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Employee Count
4
as on Mar 31, 2022
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Products & Services of Unfabled
Unfabled offers a comprehensive portfolio of products and services, including Magnesium Superblend, Menstrual Disc, Ashwagandha Gummies, and Shine Organic Lubricant.
Capsules for relieving sleep issues and cramps in women.
Reusable device for managing menstrual flow effectively.
Gummies to reduce stress and anxiety symptoms.
Lubricant for enhancing comfort during intimate activities.
People of Unfabled
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Funding Insights of Unfabled
Unfabled has successfully raised a total of $3.31M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.7 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Unfabled
Unfabled has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Morgan Stanley, Syndicate Room and Founders Factory.
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Early-stage investments are provided by this London-based VC firm.
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Startup studio focused on fintech, telecoms, and multiple sectors
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Chai Ventures is focused on funding women-led startups.
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Investor details for Unfabled
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Investments & Acquisitions by Unfabled
Investment portfolio details for Unfabled
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Financial Statements - Unfabled
Detailed financials for Unfabled
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Unfabled Comparisons
Peer comparison for Unfabled
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Competitors of Unfabled
Unfabled operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Essentially Yours, Dancing Barefoot, Lucy Rose Organics, My Beauty Bar and AZ STORY, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Multi-category organic beauty products are retailed online.
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Sells eco-friendly vegan cosmetics, skincare, and homeware online.
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Provides organic skincare products and natural beauty solutions online.
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Online retailer selling skincare, makeup, and beauty accessories to consumers.
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Manages an e-commerce store specializing in multi-category eco-friendly beauty care products.
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Detailed competitors of Unfabled
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Latest news on Unfabled
Complete news archive for Unfabled
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Frequently Asked Questions about Unfabled
Unfabled was founded in 2021 and raised its 1st funding round 3 years after it was founded.
Unfabled is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Unfabled is a funded company, having raised a total of $3.31M across 2 funding rounds to date.
As of Mar 31, 2022, the latest employee count at Unfabled is 4.
Unfabled was established in 2021 in London, United Kingdom, as an online retailer in the beauty sector. A range of products, including pads, tampons, body scrub, body oil, hand wash, and additional items, is provided through its digital platform. Operations are centered on multi-category beauty offerings, with distribution managed from the UK base. The company was founded by Hannah Samano.
Unfabled's top competitors include Essentially Yours, Dancing Barefoot and Lucy Rose Organics.
Unfabled offers Magnesium Superblend, Menstrual Disc, Ashwagandha Gummies, and Shine Organic Lubricant.
Unfabled has 8 investors. Key investors include Morgan Stanley, Syndicate Room, Founders Factory, Atomico, and 3SV Collective.