About Unfabled
Unfabled is a company based in London (United Kingdom) founded in 2021 by Hannah Samano.. Unfabled has raised $3.31 million across 2 funding rounds from investors including Morgan Stanley, Syndicate Room and Founders Factory. The company has 4 employees as of March 31, 2022. Unfabled offers products and services including Magnesium Superblend, Menstrual Disc, Ashwagandha Gummies, and Shine Organic Lubricant. Unfabled operates in a competitive market with competitors including Essentially Yours, Dancing Barefoot, Lucy Rose Organics, My Beauty Bar and AZ STORY, among others.
- Headquarter London, United Kingdom
- Employees 4 as on 31 Mar, 2022
- Founders Hannah Samano
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Unfabled Ltd
- Date of Incorporation 21 Jan, 2021
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3.31 M (USD)
in 2 rounds
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Latest Funding Round
$1.7 M (USD), Seed
Oct 13, 2025
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Investors
Morgan Stanley
& 7 more
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Employee Count
4
as on Mar 31, 2022
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Products & Services of Unfabled
Unfabled offers a comprehensive portfolio of products and services, including Magnesium Superblend, Menstrual Disc, Ashwagandha Gummies, and Shine Organic Lubricant. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Capsules for relieving sleep issues and cramps in women.
Reusable device for managing menstrual flow effectively.
Gummies to reduce stress and anxiety symptoms.
Lubricant for enhancing comfort during intimate activities.
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Funding Insights of Unfabled
Unfabled has successfully raised a total of $3.31M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.7 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $1.7M
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First Round
First Round
(06 Feb 2024)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2025 | Amount | Seed - Unfabled | Valuation |
investors |
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| Feb, 2024 | Amount | Seed - Unfabled | Valuation | Morgan Stanley , Exceptional Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Unfabled
Unfabled has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Morgan Stanley, Syndicate Room and Founders Factory. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage investments are provided by this London-based VC firm.
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Founded Year | Domain | Location | |
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Startup studio focused on fintech, telecoms, and multiple sectors
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Founded Year | Domain | Location | |
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Chai Ventures is focused on funding women-led startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Unfabled
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Unfabled
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Unfabled Comparisons
Competitors of Unfabled
Unfabled operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Essentially Yours, Dancing Barefoot, Lucy Rose Organics, My Beauty Bar and AZ STORY, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category organic beauty products are retailed online.
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| domain | founded_year | HQ Location |
Sells eco-friendly vegan cosmetics, skincare, and homeware online.
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| domain | founded_year | HQ Location |
Provides organic skincare products and natural beauty solutions online.
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| domain | founded_year | HQ Location |
Online retailer selling skincare, makeup, and beauty accessories to consumers.
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| domain | founded_year | HQ Location |
Manages an e-commerce store specializing in multi-category eco-friendly beauty care products.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Unfabled
Frequently Asked Questions about Unfabled
When was Unfabled founded?
Unfabled was founded in 2021 and raised its 1st funding round 3 years after it was founded.
Where is Unfabled located?
Unfabled is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Unfabled a funded company?
Unfabled is a funded company, having raised a total of $3.31M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.61M, raised on Feb 06, 2024.
How many employees does Unfabled have?
As of Mar 31, 2022, the latest employee count at Unfabled is 4.
What does Unfabled do?
Unfabled was established in 2021 in London, United Kingdom, as an online retailer in the beauty sector. A range of products, including pads, tampons, body scrub, body oil, hand wash, and additional items, is provided through its digital platform. Operations are centered on multi-category beauty offerings, with distribution managed from the UK base. The company was founded by Hannah Samano.
Who are the top competitors of Unfabled?
Unfabled's top competitors include Essentially Yours, Dancing Barefoot and Lucy Rose Organics.
What products or services does Unfabled offer?
Unfabled offers Magnesium Superblend, Menstrual Disc, Ashwagandha Gummies, and Shine Organic Lubricant.
Who are Unfabled's investors?
Unfabled has 8 investors. Key investors include Morgan Stanley, Syndicate Room, Founders Factory, Atomico, and 3SV Collective.