About Unfabled
Unfabled is a Healthcare company based in London (United Kingdom) founded in 2021 by Hannah Samano. Multi-category beauty products are retailed online by Unfabled. Unfabled has raised $3.31 million across 2 funding rounds from investors including Morgan Stanley, Syndicate Room and Founders Factory. The company has 4 employees. Its website unfabled.co draws about 82 thousand monthly visits. Unfabled offers products and services including Magnesium Superblend, Menstrual Disc, Ashwagandha Gummies, and Shine Organic Lubricant. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its legal entity is UNFABLED LTD. Its competitors include Essentially Yours, Dancing Barefoot and My Beauty Bar.
Company details
Unfabled was established in 2021 in London, United Kingdom, as an online retailer in the beauty sector. A range of products, including pads, tampons, body scrub, body oil, hand wash, and additional items, is provided through its digital platform. Operations are centered on multi-category beauty offerings, with distribution managed from the UK base. The company was founded by Hannah Samano.
- Headquarters London, United Kingdom
- Employees 4
- Founders Hannah Samano
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website unfabled.co
- Social LinkedIn X Facebook Instagram
- Legal Name Unfabled Ltd
- Date of Incorporation 21 Jan, 2021
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$3.31M (USD)
in 2 rounds
- Latest Funding Round$1.7M (USD), Seed
Oct 2025
- InvestorsMorgan Stanley
& 7 more
- Employee Count4
Products & Services of Unfabled
Unfabled offers a comprehensive portfolio of products and services, including Magnesium Superblend, Menstrual Disc, Ashwagandha Gummies, and Shine Organic Lubricant.
Capsules for relieving sleep issues and cramps in women.
Reusable device for managing menstrual flow effectively.
Gummies to reduce stress and anxiety symptoms.
Lubricant for enhancing comfort during intimate activities.
Funding Insights of Unfabled
Unfabled has successfully raised a total of $3.31M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.7 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.31M
- Total Rounds 2
- Last Round Seed — $1.7M
- First Round $1.61M
(Feb 2024)
- Investors Count 8
All 2 funding rounds of Unfabled with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2025 | $1.7M | Seed | – | – | |
| Feb 2024 | $1.61M | Seed | – | Morgan Stanley, Exceptional Ventures | – |
8 investors in total: 8 institutional.
Investors in Unfabled
Unfabled has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Morgan Stanley, Syndicate Room and Founders Factory.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are provided by this London-based VC firm. | exceptional.ventures | London, United Kingdom | ||
Startup studio focused on fintech, telecoms, and multiple sectors | 2012 | foundersfactory.com | London, United Kingdom | |
Chai Ventures is focused on funding women-led startups. | chai-ventures.com | New York, United States | ||
Technology companies are supported by an angel investment network. | 2022 | 3sv.co.uk | London, United Kingdom | |
Araya Ventures is focused on investing in early-stage startups globally. | araya.ventures | |||
Tech-based companies are invested in by Atomico venture capital fund. | 2006 | atomico.com | London, United Kingdom | |
Wealth management, investment advisory, and financial services are provided. | 1935 | morganstanley.com | New York, United States | |
Equity crowdfunding is facilitated for startups and co-investors. | 2013 | syndicateroom.com | Cambridge, United Kingdom |
Investor details for Unfabled
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People of Unfabled
3 people are tracked at Unfabled (2 in leadership, 1 in team); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
Hannah Samano | Founder | Leadership |
Jasmine Liu | Head of Operations | Leadership |
Lyndsey England | Senior Brand Manager | Team |
Complete people profiles for Unfabled
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Timeline of Unfabled
3 dated milestones of Unfabled across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Unfabled is founded.
- Funding First funding round of $1.6M.
- Funding Latest funding round, Seed, of $1.7M.
Competitors of Unfabled
Unfabled has 3 listed competitors in our database. They include Essentially Yours, Dancing Barefoot and My Beauty Bar.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| essentially-yours.co.uk | 1998 | Hartlebury, United Kingdom | 4 | Multi-category organic beauty products are retailed online. | ||
| dancing-barefoot.com | 2019 | Cambridgeshire, United Kingdom | Sells eco-friendly vegan cosmetics, skincare, and homeware online. | |||
| mybeautybar.co.uk | 2017 | London, United Kingdom | Online retailer selling skincare, makeup, and beauty accessories to consumers. |
Detailed competitors of Unfabled
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Web traffic of Unfabled
The website of Unfabled (unfabled.co) receives about 82K visits a month.
- Monthly visits82K
▼ 10.9% vs previous month
Websites whose visitors overlap most with Unfabled. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
novomins.com | novomins.com | 100% | #199,806 | – | |
bamboozy.com | bamboozy.com | 94% | #955,375 | – | |
| starpowa.com | 86% | #536,214 | View details | ||
| luna-daily.com | 86% | 23.2K | #1,130,630 | View details | |
matchaandco.co.uk | matchaandco.co.uk | 86% | #1,408,316 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Unfabled
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Related news about Unfabled
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Frequently Asked Questions about Unfabled
Unfabled was founded in 2021 and raised its 1st funding round 3 years after it was founded.
Unfabled is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Unfabled is a funded company, having raised a total of $3.31M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.61M, raised on Feb 2024.
Unfabled has 4 employees.
Unfabled was established in 2021 in London, United Kingdom, as an online retailer in the beauty sector. A range of products, including pads, tampons, body scrub, body oil, hand wash, and additional items, is provided through its digital platform. Operations are centered on multi-category beauty offerings, with distribution managed from the UK base. The company was founded by Hannah Samano.
Unfabled's top competitors include Essentially Yours, Dancing Barefoot and My Beauty Bar.
Unfabled offers Magnesium Superblend, Menstrual Disc, Ashwagandha Gummies, and Shine Organic Lubricant.
Unfabled has 8 investors. Key investors include Morgan Stanley, Syndicate Room, Founders Factory, Atomico, and 3SV Collective.
Unfabled operates through Unfabled Ltd.