About Unmade
Unmade is a Retail company based in London (United Kingdom) founded in 2013, and was acquired by Hi-Tech Apparel in July 2024. It operates as a provider of operating platform to connect fashion and sportswear brands. It operates in the Retail and Technology sectors. Unmade has raised $13.21 million across 7 funding rounds from investors including Plug and Play Tech Center, Techstars and Maersk Growth. The company has 18 employees. Unmade was last valued at $22.9 million in July 2019. Unmade offers products and services including Unmade Platform and Customization Tool. Its focus areas include E-Commerce Enablers, Operations Management, Diversified and Fashion Brands. Its legal entity is UNMADE LTD. Its competitors include Centric Software, Twiga Foods, AInnovation, Printful and REEF and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Unmade was founded in 2013 in London, United Kingdom, within the fashion and sportswear sector. An operating platform is delivered to integrate brands through digital means. Customization tools are supplied for apparel design based on user preferences. Software functionality is included to enable viewing of models in chosen clothing and accessories before final selection. Operations focus on streamlining brand-customer interactions in the industry.
- Headquarters London, United Kingdom
- Employees 18
- Stage Acquired
- SectorsRetailTechnology
- Email••••••••
- Website unmade.com
- Social LinkedIn X
- Acquired by Hi-Tech Apparel (Jul 2024)
- Legal Name Unmade Ltd.
- Date of Incorporation 22 Apr, 2013
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$13.21M (USD)
in 7 rounds
- InvestorsPlug and Play Tech Center
& 18 more
- Employee Count18
- Acquired byHi-Tech Apparel
(Jul 2024)
Products & Services of Unmade
Unmade offers a comprehensive portfolio of products and services, including Unmade Platform and Customization Tool.
Automates custom apparel design and manufacturing processes.
Enables infinite variations for manufacturable apparel designs.
Funding Insights of Unmade
Unmade has successfully raised a total of $13.21M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.21M
- Total Rounds 7
- First Round $120,000
(Feb 2015)
- Investors Count 18
All 7 funding rounds of Unmade with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2020 | – | Seed | – | Maersk Growth | – |
| Jul 2019 | $5.95M | Seed | $22.9M | Octopus Ventures | |
| Aug 2018 | $4M | Seed | $13.9M | Felix Capital | |
| Mar 2018 | – | Seed | – | Plug and Play Tech Center | – |
| Sep 2015 | – | Seed | – | C4 Ventures | – |
| Jun 2015 | $3.14M | Seed | $••••• | Connect Ventures | |
| Feb 2015 | $120,000 | Seed | – | Techstars | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2019 | $22.9M | •••••••• |
| Aug 2018 | $13.9M | •••••••• |
| Jun 2015 | $••••• | •••••••• |
Full valuation and stage history of Unmade
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $22.9M (Jul 2019). 19 investors in total: 14 institutional and 5 angel.
Investors in Unmade
Unmade has secured backing from 19 investors, including venture fund and angel investors. Prominent investors backing the company include Plug and Play Tech Center, Techstars and Maersk Growth.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC fund focused on early stage trade & logistics sectors | – | growth.maersk.com | Copenhagen, Denmark | |
Venture capital investment and support for founders in technology and health sectors. | – | octopusventures.com | - | |
Tech companies are funded by this London-based venture capital firm. | – | felixcap.com | London, United Kingdom | |
Seed and series-A investments are made in technology companies. | – | mmc.vc | London, United Kingdom | |
Venture capital firm focused on seed-stage investments | – | localglobe.vc | London, United Kingdom | |
Venture capital firm providing seed funding and community support to founders | – | backed.vc | London, United Kingdom | |
Venture capital fund focused on series A stage hardware, future work, commerce, and digital media companies | – | c4v.com | Paris, France | |
Early-stage investments are made in product-focused companies by Connect Ventures. | – | connectventures.co | London, United Kingdom | |
Investments in fashion tech are managed by this single-family office. | – | carmenbusquets.com | Caracas, Venezuela | |
Startups are accelerated and invested in across multiple tech sectors. | 2006 | plugandplaytechcenter.com | Sunnyvale, United States |
Investor details for Unmade
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Unmade
7 people are tracked at Unmade (4 in leadership, 3 in team); the tracked headcount is 18.
| Name | Role | Group |
|---|---|---|
Emilia Pelech | Director Of Customer Success | Leadership |
Hal Watts | CEO | Leadership |
Martin Charlier | Director Of Product Development | Leadership |
Simon Rea | Chief Operations Officer | Leadership |
Sage Erskine | Ops Lead | Team |
Ida Sagnella | Program Management Office Lead | Team |
Alex Hasell | Solutions Lead | Team |
Complete people profiles for Unmade
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Timeline of Unmade
5 dated milestones of Unmade across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Unmade is founded.
- Funding First funding round of $120K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed,.
- Exit Acquired by Hi-Tech Apparel.
Competitors of Unmade
Unmade has 9 listed competitors in our database, 9 of them funded. They include Centric Software, Twiga Foods, AInnovation, Printful and REEF, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| centricsoftware.com | 1997 | Los Gatos, United States | $80.92M | 165 | Platform offering software product lifecycle management software | |
| twiga.com | 2013 | Nairobi, Kenya | $94.05M | – | Farm products are distributed via an online marketplace to vendors. | |
| ainnovation.com | 2018 | Haidian, China | $131.55M | – | AI software is developed for retail, manufacturing, and insurance sectors. | |
| printful.com | 2013 | Charlotte, United States | $130M | 749 | On-demand custom printing and fulfillment services are provided for e-commerce. | |
| reeftechnology.com | 2013 | Miami, United States | $768.38M | 7,150 | REEF is focused on connecting goods and services to local neighborhoods through digital solutions. | |
| tradedepot.co | 2015 | Lagos, Nigeria | $123M | – | Software solutions are provided for B2B stock redistribution management. | |
| alerzo.com | 2018 | Ibadan, Nigeria | $16M | – | Provider of software solutions enabling informal distribution for retail businesses | |
| darkstore.com | 2016 | San Francisco, United States | $30.17M | 97 | Outsourced fulfillment services are provided for digitally native brands. | |
| increff.com | 2016 | Bengaluru, India | $17.1M | – | Tech enabler platform providing merchandising and omnichannel solutions for fashion brands |
Detailed competitors of Unmade
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Web traffic of Unmade
The website of Unmade (unmade.com) receives about 7.5K visits a month.
- Monthly visits7.5K
▲ 85.6% vs previous month
Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Unmade (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Frequently Asked Questions about Unmade
Unmade was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Unmade is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Unmade is a funded company, having raised a total of $13.21M across 7 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Feb 2015.
Unmade has 18 employees.
Unmade was founded in 2013 in London, United Kingdom, within the fashion and sportswear sector. An operating platform is delivered to integrate brands through digital means. Customization tools are supplied for apparel design based on user preferences. Software functionality is included to enable viewing of models in chosen clothing and accessories before final selection. Operations focus on streamlining brand-customer interactions in the industry.
Unmade's top competitors include Centric Software, Increff and Darkstore.
Unmade offers Unmade Platform and Customization Tool.
Unmade has 19 investors. Key investors include Plug and Play Tech Center, Techstars, Maersk Growth, Octopus Ventures, and Felix Capital.
The valuation of Unmade is $22.9M as of Jul 2019.
Unmade operates through Unmade Ltd..
Yes. Unmade was acquired by Hi-Tech Apparel in July 2024.