About UpCircle
UpCircle is a company based in London (United Kingdom) founded in 2016 by Anna Brightman and William Brightman. UpCircle has raised $308.76 thousand across 1 funding round. UpCircle offers products and services including Eye Cream, Peptide Serum, SPF 25 Mineral Sunscreen, and The Haircare Duo. UpCircle operates in a competitive market with competitors including Almora, whind, Five Dot Botanics, Nursem and Saltee, among others.
- Headquarter London, United Kingdom
- Founders Anna Brightman, William Brightman
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website upcirclebeauty.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Optiat Ltd
- Date of Incorporation 20 Jan, 2016
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$308.76K (USD)
in 1 rounds
- Latest Funding Round$308.76K (USD), Seed
Feb 2018
Products & Services of UpCircle
UpCircle offers a comprehensive portfolio of products and services, including Eye Cream, Peptide Serum, SPF 25 Mineral Sunscreen, and The Haircare Duo.
Moisturizing cream for eye area with hyaluronic acid and coffee.
Serum featuring custard apple and blood orange for skin nourishment.
Sunscreen lotion providing sun protection with mineral ingredients.
Set of products for hair care including free accessories.
Apps and channels of UpCircle
its YouTube channel UpCircle Beauty has 669 subscribers and 30 videos.
Videos from UpCircle
The most watched videos on UpCircle's YouTube channel, UpCircle Beauty (669 subscribers). Click a video to play it here.
More on UpCircle Beauty.
Funding Insights of UpCircle
UpCircle has successfully raised a total of $308.76K through 1 strategic funding round. The most recent funding activity was a Seed round of $308.76 thousand completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $308,759
- Total Rounds 1
- Last Round Seed — $308,759
- First Round $308,759
(Feb 2018)
All 1 funding rounds of UpCircle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2018 | $308,759 | Seed | – | – | – |
People of UpCircle
7 people are tracked at UpCircle (3 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Anna Brightman | Co-Founder | Leadership |
William Brightman | Co-Founder | Leadership |
Celia Tugores Bonilla | Head Of Digital Marketing & Ecommerce | Leadership |
Clara P. | NPD & Innovation Manager | Team |
Andrew Wright | Warehouse Manager | Team |
Katy Pitcher | UK Sales Manager | Team |
Sophie Jones | Account Manager | Team |
Complete people profiles for UpCircle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of UpCircle
2 dated milestones of UpCircle across 2 years, from founding to its latest funding, stage changes and deals.
- Founded UpCircle is founded.
- Funding First funding round of $309K.
Competitors of UpCircle
UpCircle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Almora, whind, Five Dot Botanics, Nursem and Saltee, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| almorabotanica.com | 2016 | London, United Kingdom | $71,900 | – | Natural skincare and haircare products are offered by Almora. | |
| whind.com | 2009 | London, United Kingdom | – | 24 | Operates a direct-to-consumer brand offering high-quality vegan skin care products. | |
| fivedotbotanics.com | 2017 | London, United Kingdom | $268,043 | 3 | Plant-based beauty care products are offered through online channels. | |
| nursem.co.uk | 2010 | Newcastle Upon Tyne, United Kingdom | $519,643 | – | Internet first brand offering vegan skincare products | |
| saltee.co.uk | 2008 | Denham, United Kingdom | – | 4 | Multi-natural skin and face care products are offered online. | |
| carbontheory.com | 2011 | London, United Kingdom | $2.78M | 4 | Natural skincare products are manufactured as a private label brand. | |
| balmonds.com | 2007 | Brighton, United Kingdom | – | 10 | Natural skincare products are offered by Balmonds for sensitive skin. | |
| tisserand.com | 1974 | United Kingdom | – | – | Natural aromatherapy skin care products are developed and distributed. |
Detailed competitors of UpCircle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of UpCircle
The website of UpCircle (upcirclebeauty.com) receives about 284.4K visits a month and ranks #148,709 among all websites worldwide, #7,738 in Beauty and Cosmetics.
- Monthly visits284.4K
▼ 11.6% vs previous month
- Unique visitors131.1K
per month
- Global rank#148,709
among all websites
- Category rank#7,738
Lifestyle · Beauty and Cosmetics
- Bounce rate50%
- Pages per visit2.5
- Average visit1 min 12 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with UpCircle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
evolvebeauty.com | evolvebeauty.com | 100% | – | #354,132 | – |
shorelineshaving.com | shorelineshaving.com | 90% | – | #868,859 | – |
boozyshop.de | boozyshop.de | 87% | – | #361,303 | – |
| rollonjade.com | 86% | – | #2,016,516 | View details | |
renewandme.com | renewandme.com | 86% | – | #69,052 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for UpCircle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Upcircle
Complete news archive for UpCircle
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to UpCircle
10 companies that operate in the same segment as UpCircle (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about UpCircle
UpCircle was founded in 2016 and raised its 1st funding round 2 years after it was founded.
UpCircle is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
UpCircle is a funded company, having raised a total of $308.76K across 1 funding round to date. The company's 1st funding round was a Seed of $308.76K, raised on Feb 2018.
UpCircle was established in 2016 in London, United Kingdom, as an internet-first brand in the skincare sector. A variety of products is provided, such as moisturizers, body lotions, scrubs, eye creams, face toners, serums, and exfoliators. Vegan formulations free of parabens are utilized across the catalog, along with sustainable packaging. The company is co-founded by Anna Brightman and William Brightman.
UpCircle's top competitors include Almora, Tisserand Aromatherapy and Nursem.
UpCircle offers Eye Cream, Peptide Serum, SPF 25 Mineral Sunscreen, and The Haircare Duo.
UpCircle operates through Optiat Ltd.
The website of UpCircle receives about 284 thousand visits a month and ranks #148,709 among all websites worldwide.