About UpCity
UpCity is a company based in Iowa City (United States) founded in 2009. UpCity has raised $3.5 million across 3 funding rounds from investors including FireStarter Fund, SALJU4D and Ai Sports Online Registration. UpCity has completed 1 acquisition, including StreamScience. UpCity operates in a competitive market with competitors including GroCurv, PRONI and Findr, among others.
- Headquarter Iowa City, United States
- SectorsRetail
- Website category Business and Consumer Services · Online Marketing
- Website upcity.com
- Social LinkedIn X Facebook
- Total Equity Funding$3.5M (USD)
in 3 rounds
- Latest Funding Round$2M (USD), Series A
Jan 2013
- InvestorsFireStarter Fund
& 3 more
- Investments & Acquisitions
Funding Insights of UpCity
UpCity has successfully raised a total of $3.5M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.5M
- Total Rounds 3
- Last Round Series A — $2M
- First Round $500,000
(May 2009)
- Investors Count 4
All 3 funding rounds of UpCity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2013 | $2M | Series A | – | – | |
| Apr 2010 | $1M | Angel Round | – | – | – |
| May 2009 | $500,000 | Angel Round | – | – | – |
4 investors in total: 4 institutional.
Investors in UpCity
UpCity has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include FireStarter Fund, SALJU4D and Ai Sports Online Registration.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused early stage micro VC firm investing in the US | – | firestarterfund.com | Chicago, United States | |
Online lottery results for Singapore Pools are facilitated. | – | i2afund.com | Chicago, United States | |
Engaged in the distribution of ultrasonic laboratory equipment. | – | daylightpartners.com | Jining, China | |
Private equity investments are directed toward US opportunities. | – | harrispreston.com | Austin, United States |
Investor details for UpCity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of UpCity
1 people are tracked at UpCity (1 in leadership).
| Name | Role | Group |
|---|---|---|
José Javie Fernández guerra | Director | Leadership |
Complete people profiles for UpCity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by UpCity
UpCity has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include StreamScience.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Social Media Campaign Management platform for Agencies | streamscience.co | London, United Kingdom | 2011 | Jun 2015 | •••• |
Complete acquisition details for UpCity
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of UpCity
4 dated milestones of UpCity across 6 years, from founding to its latest funding, stage changes and deals.
- Founded UpCity is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series A, of $2.0M.
- Acquisition Acquires StreamScience.
Competitors of UpCity
UpCity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GroCurv, PRONI and Findr, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| grocurv.com | 2018 | Gurugram, India | $522,575 | – | Marketplace for sales and marketing services for SMEs | |
| proni.co.jp | 2012 | Shinagawa, Japan | – | – | B2B ordering platform is provided for e-commerce businesses. | |
| findr.global | 2020 | London, United Kingdom | $398,943 | 9 | Marketplace for business partnerships and opportunity discovery is operated. |
Detailed competitors of UpCity
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of UpCity
The website of UpCity (upcity.com) receives about 29.4K visits a month and ranks #655,053 among all websites worldwide, #1,392 in Online Marketing.
- Monthly visits29.4K
▼ 42.5% vs previous month
- Unique visitors22.3K
per month
- Global rank#655,053
among all websites
- Category rank#1,392
Business and Consumer Services · Online Marketing
- Bounce rate40%
- Pages per visit1.9
- Average visit10 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with UpCity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| raventools.com | 100% | 25.5K | #1,185,954 | View details | |
| advancedwebranking.com | 91% | – | #516,121 | View details | |
freegrader.com | freegrader.com | 84% | – | – | – |
| thriveagency.com | 83% | 680.7K | #381,097 | View details | |
marketing.grader.com | marketing.grader.com | 81% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for UpCity
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Upcity
Complete news archive for UpCity
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to UpCity
10 companies that operate in the same segment as UpCity (B2B Marketplaces & Wholesale), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online B2B marketplace connecting buyers and suppliers of diverse industrial products | 1999 | Noida, Uttar Pradesh, India | USD 37.24 M | USD 167.23 M | 6,100 | |
Multi-category products are supplied via a B2B marketplace platform. | 2015 | Singapore, Singapore | USD 470.85 M | USD 642.28 M | 1,331 | |
Multi-category products are facilitated through an online B2B cross-border marketplace. | 1999 | New York, New York, United States | – | USD 144.12 B | 124,320 | |
Online catering marketplace for enterprises | 2007 | Boston, Massachusetts, United States | USD 438.62 M | – | 856 | |
Platform for on-demand distributed manufacturing and prototyping is provided. | 2013 | Gaithersburg, Maryland, United States | USD 203.44 M | USD 686.63 M | 1,090 | |
Digital procurement and supply solutions for construction materials are facilitated. | 2016 | Thane, Maharashtra, India | USD 763.1 M | USD 1.43 B | 1,710 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
Online application marketplace | 2009 | San Francisco, California, United States | USD 437.8 M | USD 7.59 M | 183 | |
Cross-border B2B wholesale marketplace is operated for small-scale sellers. | 2004 | Beijing, China | USD 45.52 M | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 |
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Frequently Asked Questions about UpCity
UpCity was founded in 2009.
UpCity is headquartered in Iowa City, United States. It is registered at Iowa City, Iowa, United States.
UpCity is a funded company, having raised a total of $3.5M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $500K, raised on May 2009.
UpCity was founded in 2009 in Iowa City, United States, as a SaaS provider in the digital marketing sector. SEO software is offered to agencies and small businesses for online presence management and lead generation. Core services encompass local SEO, social media marketing, online reputation management, campaign oversight, and workflow automation for task distribution across campaigns. White label SEO options are available for resellers.
UpCity has made 1 acquisition, including StreamScience.
UpCity has 4 investors. Key investors include FireStarter Fund, SALJU4D, Ai Sports Online Registration, and Harris Preston & Partners.