About Upfield
Upfield is a company based in Amsterdam (Netherlands) founded in 2018.. Upfield has completed 1 acquisition, including ARIVIA. Upfield offers products and services including Flora Butters, Becel Spreads, Country Crock, and Violife Cheeses. Upfield operates in a competitive market with competitors including BUMI, AdalbaPro, Coconut Bread, SoFine Foods and Cosun Protein, among others.
- Headquarter Amsterdam, Netherlands
-
Sectors
Consumer
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Upfield Danmark A/S
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Upfield
Upfield offers a comprehensive portfolio of products and services, including Flora Butters, Becel Spreads, Country Crock, and Violife Cheeses. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Plant-based butter substitutes for everyday cooking and spreading
Nutritious spreads made from plant oils for daily use
Plant-based spreads as butter replacements for consumers
Sustainable cheese alternatives for various culinary applications
Unlock access to complete
Sales and Marketing
88 people
Software Development Team
77 people
Finance and Accounting
39 people
Leadership Team
28 people
Global Team
17 people
Senior Team
16 people
Head Team
16 people
Human Resources and Administration
15 people
Unlock access to complete
Funding Insights of Upfield
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2018 | Amount | Private Equity Round - Upfield | Valuation | KKR |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Upfield
Upfield has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include KKR. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Multiple sectors are invested in by this private equity firm.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Upfield
Upfield has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ARIVIA. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Plant-based dairy and dairy-free products are developed using coconut oil.
|
1990 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
OVO is recognized as a smart digital payment application.
|
2017 | ||||
|
Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Upfield
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Upfield Comparisons
Competitors of Upfield
Upfield operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BUMI, AdalbaPro, Coconut Bread, SoFine Foods and Cosun Protein, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Plant-based and organic food products are provided by BUMI.
|
|
| domain | founded_year | HQ Location |
Offers solutions for insect-based food protein alternatives.
|
|
| domain | founded_year | HQ Location |
Brand of plant-based products
|
|
| domain | founded_year | HQ Location |
Plant-based food products are developed and manufactured by SoFine Foods.
|
|
| domain | founded_year | HQ Location |
Develops high-quality plant-based proteins for food and beverage ingredients sustainably.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Upfield
Frequently Asked Questions about Upfield
When was Upfield founded?
Upfield was founded in 2018.
Where is Upfield located?
Upfield is headquartered in Amsterdam, Netherlands.
What does Upfield do?
Upfield was established in 2018 and is headquartered in Amsterdam, Netherlands. Plant-based food products, including spreads and margarines, are produced and distributed by the company within the food manufacturing sector. Operations encompass branding under names such as Flora, Rama, Becel, Blue Band, Country Crock, I Cant Believe Its Not Butter, and ProActiv. Products are marketed internationally from the base in the Netherlands.
Who are the top competitors of Upfield?
Upfield's top competitors include SoFine Foods, Coconut Bread and BUMI.
What products or services does Upfield offer?
Upfield offers Flora Butters, Becel Spreads, Country Crock, and Violife Cheeses.
How many acquisitions has Upfield made?
Upfield has made 1 acquisition, including ARIVIA.
Who are Upfield's investors?
Upfield has 1 investor. Key investors include KKR.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.