About Upfield
Upfield is a company based in Amsterdam (Netherlands) founded in 2018. Upfield has completed 1 acquisition, including ARIVIA. Upfield offers products and services including Flora Butters, Becel Spreads, Country Crock, and Violife Cheeses. Upfield operates in a competitive market with competitors including BUMI, AdalbaPro, Coconut Bread, SoFine Foods and Cosun Protein, among others.
- Headquarter Amsterdam, Netherlands
- SectorsConsumer
- Email••••••••
- Website upfield.com
- Social LinkedIn
- Legal Name Upfield Danmark A/S
Products & Services of Upfield
Upfield offers a comprehensive portfolio of products and services, including Flora Butters, Becel Spreads, Country Crock, and Violife Cheeses.
Plant-based butter substitutes for everyday cooking and spreading
Nutritious spreads made from plant oils for daily use
Plant-based spreads as butter replacements for consumers
Sustainable cheese alternatives for various culinary applications
Funding Insights of Upfield
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Upfield with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2018 | – | Private Equity Round | – | KKR | – |
1 investors in total: 1 institutional.
Investors in Upfield
Upfield has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include KKR.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States |
Investor details for Upfield
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
People of Upfield
443 people are tracked at Upfield (139 in leadership, 304 in team).
| Name | Role | Group |
|---|---|---|
Glyn Rowlands | Director Of Strategy And Enterprise Architecture | Leadership |
Eve Baldwin | Chief Human Resources Officer | Leadership |
Uwe Sommer | Chief Marketing Officer | Leadership |
Julia Strain | Country Director ANZ | Leadership |
Ilse van Driel | Executive Assistant To Group CFO And General Counsel | Leadership |
Tuncay Erol | Head Of Finance - MENA | Leadership |
Florence Naviner | Chief Financial Officer | Leadership |
Amit Chawla | Deputy Head Of Finance Shared Services | Leadership |
Martin Kreil | Chief Procurement Officer | Leadership |
Jim Breach | President, North America | Leadership |
Victoria Milne | Sales Excellence And Revenue Growth Management Director Europe | Leadership |
Mudassar Shahid | Head Of Sales Operations & Business Analytics | Leadership |
Syed Murtaza Ali | Director Sales | Leadership |
Patrick Klyk | Head Of Field Sales | Leadership |
Claudia Castillo Villarreal | Head Of Modern Trade | Leadership |
Sophia Fytatzi | Head Of Trade, RGM & Sales Ops | Leadership |
Violetta Gogulla | Sales Director Germany | Leadership |
Dominic Brisby | Regional President, Europe, USA & Canada | Leadership |
Bathiya Dayaratne | General Manager - South East Asia & Far East Asia | Leadership |
R. van Weelden | Chief Compliance Officer, Global Anti-trust Council And Company Secretary At Flora Food | Leadership |
423 more people are available in the full profile.
Complete people profiles for Upfield
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Upfield
Upfield has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ARIVIA.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Plant-based dairy and dairy-free products are developed using coconut oil. | arivia.com | Thessaloniki, Greece | 1990 | Oct 2019 | •••• |
Complete acquisition details for Upfield
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
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Timeline of Upfield
3 dated milestones of Upfield across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Upfield is founded.
- Funding First funding round.
- Acquisition Acquires ARIVIA.
Competitors of Upfield
Upfield operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BUMI, AdalbaPro, Coconut Bread, SoFine Foods and Cosun Protein, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bumi.nl | 2016 | Amsterdam, Netherlands | – | – | Plant-based and organic food products are provided by BUMI. | |
| adalbapro.com | 2015 | Amersfoort, Netherlands | – | – | Offers solutions for insect-based food protein alternatives. | |
| kokosbrood.nl | 2011 | Harderwijk, Netherlands | – | – | Brand of plant-based products | |
| sofinefoods.com | 1963 | Netherlands | – | – | Plant-based food products are developed and manufactured by SoFine Foods. | |
| cosunprotein.com | 2022 | Dinteloord, Netherlands | – | – | Develops high-quality plant-based proteins for food and beverage ingredients sustainably. | |
| dstfood.com | 2021 | Maastricht, Netherlands | – | – | Innovative technology for producing textured plant-based meat substitutes globally. |
Detailed competitors of Upfield
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Upfield
Complete news archive for Upfield
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Upfield
10 companies that operate in the same segment as Upfield (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 7,780 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 590.8 M | – | – | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 1.15 B | USD 6.15 B | 5,700 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – | |
Food delivery services are offered in major Indian cities. | 2012 | Mumbai, Maharashtra, India | USD 97.72 M | USD 39.01 M | 3,150 |
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Frequently Asked Questions about Upfield
Upfield was founded in 2018.
Upfield is headquartered in Amsterdam, Netherlands.
Upfield was established in 2018 and is headquartered in Amsterdam, Netherlands. Plant-based food products, including spreads and margarines, are produced and distributed by the company within the food manufacturing sector. Operations encompass branding under names such as Flora, Rama, Becel, Blue Band, Country Crock, I Cant Believe Its Not Butter, and ProActiv. Products are marketed internationally from the base in the Netherlands.
Upfield's top competitors include SoFine Foods, Coconut Bread and BUMI.
Upfield offers Flora Butters, Becel Spreads, Country Crock, and Violife Cheeses.
Upfield has made 1 acquisition, including ARIVIA.
Upfield has 1 investor. Key investors include KKR.
Upfield operates through Upfield Danmark A/S.