About UPFRONT
UPFRONT is a company based in Rotterdam (Netherlands) founded in 2020. It operates as a D2C. UPFRONT offers products and services including Eiwit Shakes, Supplements, and Snacks. UPFRONT operates in a competitive market with competitors including WholeFiber and Orangefit, among others.
- Headquarter Rotterdam, Netherlands
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Sectors
Healthcare
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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Latest Funding Round
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Products & Services of UPFRONT
UPFRONT offers a comprehensive portfolio of products and services, including Eiwit Shakes, Supplements, and Snacks. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Shakes for protein intake to support muscle recovery and performance.
Products like creatine for enhancing daily nutrition and fitness.
Healthy options for on-the-go energy and sustained performance.
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Funding Insights of UPFRONT
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by UPFRONT
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - UPFRONT
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Upfront Comparisons
Competitors of UPFRONT
UPFRONT operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WholeFiber and Orangefit, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Healthy food products are branded and distributed by WholeFiber.
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| domain | founded_year | HQ Location |
Provides nutritional shakes, supplements, and advice for healthy living and fitness goals.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about UPFRONT
When was UPFRONT founded?
UPFRONT was founded in 2020.
Where is UPFRONT located?
UPFRONT is headquartered in Rotterdam, Netherlands. It is registered at Rotterdam, South Holland, Netherlands.
What does UPFRONT do?
Upfront is an online platform specializing in honest nutrition products, including protein shakes, supplements, and snacks with clear ingredient labeling. They focus on functional items for sports, fitness, and everyday health needs, emphasizing no misleading claims. Operating through e-commerce, they serve consumers seeking reliable performance fuel, though specific locations are not detailed.
Who are the top competitors of UPFRONT?
UPFRONT's top competitors include WholeFiber and Orangefit.
What products or services does UPFRONT offer?
UPFRONT offers Eiwit Shakes, Supplements, and Snacks.