UPFRONT

Rotterdam, Netherlands Founded: 2020 • Age: 6 yrs
Offers protein shakes, supplements, snacks, and nutrition for sports and daily use.
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About UPFRONT

UPFRONT is a company based in Rotterdam (Netherlands) founded in 2020. It operates as a D2C. UPFRONT offers products and services including Eiwit Shakes, Supplements, and Snacks. UPFRONT operates in a competitive market with competitors including WholeFiber and Orangefit, among others.

  • Headquarter Rotterdam, Netherlands
  • Sectors
    Healthcare
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Healthcare → Nutrition, Wellness & Lifestyle Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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Products & Services of UPFRONT

UPFRONT offers a comprehensive portfolio of products and services, including Eiwit Shakes, Supplements, and Snacks. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Shakes for protein intake to support muscle recovery and performance.

Products like creatine for enhancing daily nutrition and fitness.

Healthy options for on-the-go energy and sustained performance.

People of UPFRONT
Headcount 10-50
Employee Profiles 9
Employee Profiles
People
Mark Vermeule
Brand Director
People
Harro Schwencke
Oprichter & CMO
People
Nick Schijvens
Oprichter & CTO
People
Sophie D.
Chief Operating Officer

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Funding Insights of UPFRONT

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by UPFRONT

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - UPFRONT

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Upfront Comparisons

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Competitors of UPFRONT

UPFRONT operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WholeFiber and Orangefit, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Healthy food products are branded and distributed by WholeFiber.
domain founded_year HQ Location
Provides nutritional shakes, supplements, and advice for healthy living and fitness goals.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

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Frequently Asked Questions about UPFRONT

When was UPFRONT founded?

UPFRONT was founded in 2020.

Where is UPFRONT located?

UPFRONT is headquartered in Rotterdam, Netherlands. It is registered at Rotterdam, South Holland, Netherlands.

What does UPFRONT do?

Upfront is an online platform specializing in honest nutrition products, including protein shakes, supplements, and snacks with clear ingredient labeling. They focus on functional items for sports, fitness, and everyday health needs, emphasizing no misleading claims. Operating through e-commerce, they serve consumers seeking reliable performance fuel, though specific locations are not detailed.

Who are the top competitors of UPFRONT?

UPFRONT's top competitors include WholeFiber and Orangefit.

What products or services does UPFRONT offer?

UPFRONT offers Eiwit Shakes, Supplements, and Snacks.

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