About Upkeep
Upkeep is a company based in Los Angeles (United States) founded in 2020 by Tiffany Faith Demers.. Upkeep has raised $2 million across 1 funding round from investors including Anthemis Group, 1517 Fund and Coco Meers. Upkeep offers products and services including Upkeep App and Rewards Program. Upkeep operates in a competitive market with competitors including Booksy, StyleSeat, Vagaro, theCut and Glowbar, among others.
- Headquarter Los Angeles, United States
- Founders Tiffany Faith Demers
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Sectors
HealthcareBusiness Services
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2 M (USD)
in 1 rounds
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Latest Funding Round
$2 M (USD), Seed
Oct 18, 2022
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Investors
Anthemis Group
& 2 more
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Employee Count
Employee Count
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Products & Services of Upkeep
Upkeep offers a comprehensive portfolio of products and services, including Upkeep App and Rewards Program. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Application for discovering and reserving aesthetic treatments
System for earning points on treatments for future redemptions
Funding Insights of Upkeep
Upkeep has successfully raised a total of $2M through 1 strategic funding round. The most recent funding activity was a Seed round of $2 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $2.0M
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First Round
First Round
(18 Oct 2022)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2022 | Amount | Seed - Upkeep | Valuation | Anthemis Group , 1517 Fund |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Upkeep
Upkeep has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Anthemis Group, 1517 Fund and Coco Meers. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early and growth-stage startups are funded by Anthemis Group.
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Founded Year | Domain | Location | |
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Life-Sciences & Tech focused Seed-stage VC Firm investing in geographies such as the US
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Founded Year | Domain | Location | |
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CM
Coco Meers |
Co-founder of Equii, angel investor in food tech and sustainability startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Upkeep
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Upkeep
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Upkeep Comparisons
Competitors of Upkeep
Upkeep operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Booksy, StyleSeat, Vagaro, theCut and Glowbar, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
It offers a platform to schedule & manages appointments for beauty services
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| domain | founded_year | HQ Location |
Online platform to discover and book local beauty professionals
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| domain | founded_year | HQ Location |
Online bookings for local salons and spas are facilitated.
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| domain | founded_year | HQ Location |
Beauty salon appointments are booked via an app-based platform.
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| domain | founded_year | HQ Location |
A chain of skin care clinics is operated nationwide.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Upkeep
When was Upkeep founded?
Upkeep was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Where is Upkeep located?
Upkeep is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Who is the current CEO of Upkeep?
Tiffany Faith Demers is the current CEO of Upkeep. They have also founded this company.
Is Upkeep a funded company?
Upkeep is a funded company, having raised a total of $2M across 1 funding round to date. The company's 1st funding round was a Seed of $2M, raised on Oct 18, 2022.
What does Upkeep do?
Upkeep was founded in 2020 in Los Angeles, United States, as an app-based platform focused on the beauty services sector. Appointments for services such as botox, facials, body contouring, and laser hair removal are facilitated for users. The platform enables discovery of salons and streamlined booking processes, operating primarily within the United States to connect consumers with local providers.
Who are the top competitors of Upkeep?
What products or services does Upkeep offer?
Upkeep offers Upkeep App and Rewards Program.
Who are Upkeep's investors?
Upkeep has 3 investors. Key investors include Anthemis Group, 1517 Fund, and Coco Meers.