About Upkeep
Upkeep is a Healthcare company based in Los Angeles (United States) founded in 2020 by Tiffany Faith Demers. Beauty salons are discovered and booked through an app-based platform. It operates in the Healthcare and Business Services sectors. Upkeep has raised $2 million across 1 funding round from investors including Anthemis Group, 1517 Fund and Coco Meers. Its chief executive, as recorded, is Tiffany Faith Demers. Upkeep offers products and services including Upkeep App and Rewards Program. Its focus areas include Retail, Beauty Tech, Beauty Services and Appointment Booking. Its competitors include Booksy, StyleSeat and Vagaro; 3 of its 3 listed competitors have raised funding.
Company details
Upkeep was founded in 2020 in Los Angeles, United States, as an app-based platform focused on the beauty services sector. Appointments for services such as botox, facials, body contouring, and laser hair removal are facilitated for users. The platform enables discovery of salons and streamlined booking processes, operating primarily within the United States to connect consumers with local providers.
- Headquarters Los Angeles, United States
- Founders Tiffany Faith Demers
- SectorsHealthcareBusiness Services
- Email••••••••
- Website upkeepbeauty.com
- Social LinkedIn X Instagram
- Total Equity Funding$2M (USD)
in 1 rounds
- Latest Funding Round$2M (USD), Seed
Oct 2022
- InvestorsAnthemis Group
& 2 more
Products & Services of Upkeep
Upkeep offers a comprehensive portfolio of products and services, including Upkeep App and Rewards Program.
Application for discovering and reserving aesthetic treatments
System for earning points on treatments for future redemptions
Apps and channels of Upkeep
Upkeep publishes 3 mobile apps with over 200 downloads.
Funding Insights of Upkeep
Upkeep has successfully raised a total of $2M through 1 strategic funding round. The most recent funding activity was a Seed round of $2 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 1
- Last Round Seed — $2M
- First Round $2M
(Oct 2022)
- Investors Count 3
All 1 funding rounds of Upkeep with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2022 | $2M | Seed | – | Anthemis Group, 1517 Fund |
3 investors in total: 2 institutional and 1 angel.
Investors in Upkeep
Upkeep has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Anthemis Group, 1517 Fund and Coco Meers.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early and growth-stage startups are funded by Anthemis Group. | 2008 | anthemis.com | London, United Kingdom | |
Life-Sciences & Tech focused Seed-stage VC Firm investing in geographies such as the US | 1517fund.com | San Francisco, United States | ||
CM Coco Meers | Co-founder of Equii, angel investor in food tech and sustainability startups | unknown_8b818980629948b19 |
Investor details for Upkeep
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Upkeep
4 people are tracked at Upkeep (1 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Tiffany Faith Demers | Founder & CEO | Leadership |
Jason Lan | Engineering | Team |
Swan N. | Fullstack Software Engineer | Team |
Tiffany Borland | Social Media | Team |
Complete people profiles for Upkeep
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Upkeep
2 dated milestones of Upkeep across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Upkeep is founded.
- Funding First funding round of $2.0M.
Competitors of Upkeep
Upkeep has 3 listed competitors in our database, 3 of them funded. They include Booksy, StyleSeat and Vagaro.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| booksy.com | 2012 | San Francisco, United States | $168.82M | 112 | It offers a platform to schedule & manages appointments for beauty services | |
| styleseat.com | 2011 | San Francisco, United States | $40.68M | 126 | Online platform to discover and book local beauty professionals | |
| vagaro.com | 2009 | Pleasanton, United States | $63M | 97 | Online bookings for local salons and spas are facilitated. |
Detailed competitors of Upkeep
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Web traffic of Upkeep
The website of Upkeep (upkeepbeauty.com) receives about 3.9K visits a month.
- Monthly visits3.9K
▲ 9.2% vs previous month
Top companies in Digital Health & Telemedicine
3 companies that operate in the same segment as Upkeep (Digital Health & Telemedicine) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
An application is provided for comparing prescription drug prices nationwide. | 2011 | Santa Monica, California, United States | USD 22.21 M | USD 796.85 M | 1,063 | |
Healthcare appointments are booked online via Zocdoc's platform. | 2007 | New York, New York, United States | USD 425.97 M | USD 4.66 M | 1,365 | |
Alto Pharmacy is focused on providing convenient prescription delivery services. | 2015 | San Francisco, California, United States | USD 591.64 M | 802 |
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Related news about Upkeep
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Frequently Asked Questions about Upkeep
Upkeep was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Upkeep is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Tiffany Faith Demers is the CEO of Upkeep, as recorded in our data. They have also founded this company.
Upkeep is a funded company, having raised a total of $2M across 1 funding round to date. The company's 1st funding round was a Seed of $2M, raised on Oct 2022.
Upkeep was founded in 2020 in Los Angeles, United States, as an app-based platform focused on the beauty services sector. Appointments for services such as botox, facials, body contouring, and laser hair removal are facilitated for users. The platform enables discovery of salons and streamlined booking processes, operating primarily within the United States to connect consumers with local providers.
Upkeep offers Upkeep App and Rewards Program.
Upkeep has 3 investors. Key investors include Anthemis Group, 1517 Fund, and Coco Meers.
Yes. Upkeep publishes Upkeep | The Glow Up App and 2 more apps, with over 200 downloads.