About Upsales
Upsales is a company based in Stockholm (Sweden) founded in 2001. The company has 73 employees. Upsales offers products and services including Sales and Marketing Suite, Database of Companies, and Revenue Analytics. Upsales operates in a competitive market with competitors including Salesforce, HubSpot, SugarCRM, CallidusCloud and Freshworks, among others.
- Headquarter Stockholm, Sweden
- Employees 73
- Stage Public
- SectorsTechnology
- Email••••••••
- Website upsales.com
- Social LinkedIn X Facebook
- Legal Name Upsales Technology Ab
- Annual Revenue$16.51 M (USD)5.02as on Dec 31, 2025
- Net Profit$2.44 M (USD)21.5as on Dec 31, 2025
- EBITDA$4.19 M (USD)18.92as on Dec 31, 2025
- Employee Count73
Products & Services of Upsales
Upsales offers a comprehensive portfolio of products and services, including Sales and Marketing Suite, Database of Companies, and Revenue Analytics.
End-to-end platform for identifying and prioritizing business opportunities
Access to financial and contact data for European companies
Tool for uncovering insights in sales data and sharing reports
People of Upsales
39 people are tracked at Upsales (8 in leadership, 2 in board & advisors, 29 in team); the tracked headcount is 73.
| Name | Role | Group |
|---|---|---|
Pierre Örnryd | Head Of Design | Leadership |
Elin Lundström | CFO | Leadership |
Adam Normelli | Head Of Marketing | Leadership |
Fredrik Höglin | Sales Director | Leadership |
Fredrik Seidl | Chief Technology Officer | Leadership |
Daniel Wikberg | CEO & Founder | Leadership |
Alexandra Öhman Mattsson | Head of KAM | Leadership |
Niclas Malmhagen | Head Of Project Management | Leadership |
Sebastian Törneman | Board Member | Board & advisors |
Baltsar Sahlin | Chairman | Board & advisors |
Julia Nyström | Project Manager | Team |
Ahmed Mohamed | Strategic Account Manager | Team |
housseini issoufou | Responsable développement commercial | Team |
Gabriel Hult | Software Engineer | Team |
Olivia Larsson | Strategic Account Manager | Team |
Stefan Perninge | Solutions Engineer Team Lead | Team |
Lisa Modin | Product designer | Team |
Jennifer Kömmits | Key Account Manager | Team |
David Leche | Junior Product Designer | Team |
David Carlsson | DevOps | Team |
19 more people are available in the full profile.
Complete people profiles for Upsales
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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IPO & Listings of Upsales
Upsales is a publicly listed company on the OMXSTO with ticker symbol UPSALE in Sweden, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date26 Apr 2019
- Listed onSTO: UPSALE
- Listed entityUpsales Technology AB
- Exchange sectorTechnology services
- ISINSE0011985514
- Share price28.40 SEK · 2026-10-12
- Market capitalisation478,209,846.00 SEK
- Price to earnings20.9
- EPS (diluted, trailing year)1.36 SEK
- Volume (last session)454
Financials of Upsales
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 152.0M SEK | 22.4M SEK | 38.6M SEK |
| 2024 | 144.8M SEK | 18.5M SEK | 32.4M SEK |
| 2023 | 145.2M SEK | 27.6M SEK | 42.2M SEK |
| 2022 | 129.6M SEK | 22.5M SEK | 33.6M SEK |
| 2021 | 93.1M SEK | 9.7M SEK | 19.8M SEK |
Detailed financial statements for Upsales
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Competitors of Upsales
Upsales operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Salesforce, HubSpot, SugarCRM, CallidusCloud and Freshworks, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| salesforce.com | 1999 | San Francisco, United States | $52M | 76,453 | Cloud-based CRM and collaboration solutions are provided for enterprises. | |
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| sugarcrm.com | 2004 | Cupertino, United States | $152.49M | 291 | AI-based open-source CRM software is offered for customer lifecycle collaboration. | |
| calliduscloud.com | 1996 | Pleasanton, United States | $70.5M | 849 | Cloud-based solutions for sales, marketing, and pipeline management are provided. | |
| freshworks.com | 2010 | San Mateo, United States | $872.56M | 4,400 | Cloud-based business process management suite solutions are delivered. | |
| demandbase.com | 2006 | San Francisco, United States | $320.3M | 23 | An AI-enabled account-based marketing platform is provided for businesses. | |
| radius.com | 1990 | San Francisco, United States | $332.76M | – | Predictive marketing and sales platform | |
| creatio.com | 2002 | Boston, United States | $272.78M | – | A cloud-based platform for CRM and low-code automation is provided. | |
| pipedrive.com | 2010 | Tallinn, Estonia | $90.32M | 370 | CRM platform with visual sales pipeline is provided for businesses. |
Detailed competitors of Upsales
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Web traffic of Upsales
The website of Upsales (upsales.com) receives about 51.3K visits a month.
- Monthly visits51.3K
▲ 10.9% vs previous month
Websites whose visitors overlap most with Upsales. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| allabolag.se | 100% | 4.6M | #13,500 | View details | |
superoffice.se | superoffice.se | 99% | – | #4,026,860 | – |
crmportalen.se | crmportalen.se | 98% | – | – | – |
| fortnox.se | 85% | 2.9M | #9,875 | View details | |
srfkonsult.se | srfkonsult.se | 83% | – | #2,446,223 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Upsales
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Latest news on Upsales
Complete news archive for Upsales
Full article history, source details, and older brand coverage require an active premium plan.
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- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Upsales
10 companies that operate in the same segment as Upsales (Sales Force Automation), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | – | – | |
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | San Francisco, California, United States | USD 52 M | USD 37.9 B | 76,450 | |
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | – | |
Cloud and AI-based sales enablement platforms are provided for teams. | 2010 | San Diego, California, United States | USD 426.5 M | – | – | |
Business card management software for enterprises | 2007 | Tokyo, Tokyo, Japan | USD 118.47 M | USD 337.55 M | 2,230 | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | – |
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Frequently Asked Questions about Upsales
Upsales was founded in 2001.
Upsales is headquartered in Stockholm, Sweden.
Upsales has 73 employees.
Annual revenue of Upsales is $16.51M as on Dec 31, 2025.
Upsales provides solutions for CRM sales automation, marketing automation, B2B advertising, analytics, and more. Upsales CRM helps to manage daily sales life, set appointments, receive leads, make calls, send emails, close deals and track customer activity. Marketing automation tools help to use all digital communication (web, social media, mail, advertising) to create new business leads for the sales team. Analytics dashboard helps to generate reports and provide insights for the sales team. Pricing follows a subscription model. Notable clients include Wise Group and Eniro.
Upsales's top competitors include HubSpot, Salesforce and Freshworks.
Upsales offers Sales and Marketing Suite, Database of Companies, and Revenue Analytics.
Yes, Upsales is publicly traded on OMXSTO under the ticker symbol UPSALE.