About Upserve
Upserve is a Consumer company based in Providence (United States) founded in 2009, and was acquired by Lightspeed in December 2020. Cloud-based payment processing and analytics are offered to retailers. Upserve has raised $41.5 million across 7 funding rounds from investors including Lightspeed HQ, Vista Equity Partners and First Round Capital. Upserve has completed 2 acquisitions, including Breadcrumb and SimpleOrder. Its chief executive, as recorded, is Sheryl Hoskins. Its website upserve.com draws about 252 thousand monthly visits. Upserve offers products and services including Retail Point of Sale, Restaurant Point of Sale, eCommerce Software, and Inventory Management. Its focus areas include Food and Agriculture Tech, Food Tech, Technology Enablers and Restaurants. Its competitors include Toast, Olo and Zenput; 3 of its 3 listed competitors have raised funding.
Company details
Upserve was founded in 2009 in Providence, United States, focusing on the retail technology sector. Cloud-based solutions for payment processing and business analytics are provided, integrating with POS systems and terminals. Retailers are supported in enhancing marketing efforts, operational efficiency, and financial decision-making through these tools. Operations are centered in the U.S., serving various retail environments.
- Headquarters Providence, United States
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website upserve.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Lightspeed (Dec 2020)
- Legal Name Upserve
- Total Equity Funding$41.5M (USD)
in 7 rounds
- InvestorsLightspeed HQ
& 10 more
- Investments & AcquisitionsBreadcrumb
& 1 more
- Acquired byLightspeed
(Dec 2020)
Products & Services of Upserve
Upserve offers a comprehensive portfolio of products and services, including Retail Point of Sale, Restaurant Point of Sale, eCommerce Software, and Inventory Management.
Software for managing retail sales and inventory
Platform for restaurant order processing and payments
Tools for online store management and transactions
System for tracking and optimizing stock levels
Apps and channels of Upserve
its YouTube channel Lightspeed HQ has 3.91K subscribers and 30 videos.
Videos from Upserve
The most watched videos on Upserve's YouTube channel, Lightspeed HQ (3.91K subscribers). Click a video to play it here.
More on Lightspeed HQ.
Funding Insights of Upserve
Upserve has successfully raised a total of $41.5M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $41.5M
- Total Rounds 7
- First Round $1M
(Nov 2009)
- Investors Count 10
All 7 funding rounds of Upserve with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2017 | Series D | – | Vista Equity Partners | – | |
| May 2014 | $20M | Series C | – | Pritzker Group | |
| May 2013 | $12M | Series B | – | Shasta Ventures | |
| May 2010 | $7.5M | Series A | – | SV Angel | |
| Dec 2009 | $125,000 | Angel Round | – | – | – |
| Nov 2009 | $875,000 | Angel Round | – | – | |
| Nov 2009 | $1M | Seed | – | First Round Capital | – |
11 investors in total: 8 institutional and 3 angel.
Investors in Upserve
Upserve has secured backing from 11 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Lightspeed HQ, Vista Equity Partners and First Round Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward high-growth enterprise software and technology companies. | vistaequitypartners.com | Austin, United States | ||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Venture capital firm investing in early stage startups | shasta.vc | Portola Valley, United States | ||
Investments in SaaS, marketplace, and middle market companies are managed. | pritzkergroup.com | Chicago, United States | ||
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | ||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
Cloud-based POS software is offered for restaurant and retail management. | 2005 | lightspeedhq.com | Montreal, Canada | |
RC Ron Conway | unknown_ca7efa9d54144a949 | |||
KR Keith Rabois | Venture capitalist, angel investor, ex-PayPal Mafia, active in Indian startups | unknown_75126f23db76447ea |
Investor details for Upserve
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Upserve
6 people are tracked at Upserve (1 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Sheryl Hoskins | Ex-CEO | Leadership |
Julia Garibaldi | Strategic Account Manager | Team |
Xenen Scott | Strategic Account Manager | Team |
Kevin Viveiros | Senior Account Manager | Team |
William Norton-Bliss | Sales Development Representative | Team |
Terri North | Merchant Relations and Sales Consultant | Team |
Complete people profiles for Upserve
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Investments & Acquisitions by Upserve
Upserve has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Breadcrumb and SimpleOrder.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Inventory management system for restaurants | simpleorder.com | Tel Aviv, Israel | 2012 | Jul 2018 | •••• | |
iPad-based PoS solutions are offered for hospitality operations. | breadcrumbpos.com | New York, United States | 2011 | May 2016 | •••• |
Complete acquisition details for Upserve
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
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Timeline of Upserve
6 dated milestones of Upserve across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Upserve is founded.
- Funding First funding round of $1.0M.
- Acquisition Acquires Breadcrumb.
- Funding Latest funding round, Series D,.
- Acquisition Acquires SimpleOrder.
- Exit Acquired by Lightspeed.
Competitors of Upserve
Upserve has 3 listed competitors in our database, 3 of them funded. They include Toast, Olo and Zenput.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pos.toasttab.com | 2011 | Boston, United States | $900M | 5,700 | Restaurant operations are managed via a cloud-based platform. | |
| olo.com | 2005 | New York, United States | $73.61M | 39 | Olo is recognized as a restaurant technology platform provider. | |
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. |
Detailed competitors of Upserve
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Upserve
The website of Upserve (upserve.com) receives about 252.1K visits a month and ranks #177,913 among all websites worldwide, #5,745 in Restaurants and Delivery.
- Monthly visits252.1K
▼ 12.7% vs previous month
- Unique visitors165.6K
per month
- Global rank#177,913
among all websites
- Category rank#5,745
Food and Drink · Restaurants and Delivery
- Bounce rate56%
- Pages per visit1.9
- Average visit2 min 16 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Upserve. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
anticonuovo-la.com | anticonuovo-la.com | 100% | #1,941,547 | – | |
| lovelesscafe.com | 96% | #696,026 | View details | ||
seldenstandard.com | seldenstandard.com | 96% | #1,666,193 | – | |
duckfat.com | duckfat.com | 95% | #1,527,055 | – | |
toasttab.com | toasttab.com | 95% | #666 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Upserve
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as Upserve (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Upserve
Complete news archive for Upserve
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Frequently Asked Questions about Upserve
Upserve was founded in 2009.
Upserve is headquartered in Providence, United States. It is registered at Providence, Rhode Island, United States.
Sheryl Hoskins is the CEO of Upserve, as recorded in our data.
Upserve is a funded company, having raised a total of $41.5M across 7 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Nov 2009.
Upserve was founded in 2009 in Providence, United States, focusing on the retail technology sector. Cloud-based solutions for payment processing and business analytics are provided, integrating with POS systems and terminals. Retailers are supported in enhancing marketing efforts, operational efficiency, and financial decision-making through these tools. Operations are centered in the U.S., serving various retail environments.
Upserve offers Retail Point of Sale, Restaurant Point of Sale, eCommerce Software, and Inventory Management.
Upserve has made 2 acquisitions, including Breadcrumb, and SimpleOrder.
Upserve has 11 investors. Key investors include Lightspeed HQ, Vista Equity Partners, First Round Capital, Index Ventures, and Shasta Ventures.
Upserve operates through Upserve.
Yes. Upserve was acquired by Lightspeed in December 2020.
The website of Upserve receives about 252 thousand visits a month and ranks #177,913 among all websites worldwide.