About Upside
Upside is a company based in Fort Lauderdale (United States) founded in 2020 by Peter Badgley, Tom McAuley, and Jake Rothstein. It operates as a Managed Services. Upside has raised $2.7 million across 3 funding rounds from investors including Techstars and Freestyle VC. Upside offers products and services including Housing Solutions. Upside operates in a competitive market with competitors including HouseWorks, Home Instead, Senior Helpers, Comfort Keepers and FirstLight Home Care, among others.
- Headquarter Fort Lauderdale, United States
- Founders Peter Badgley, Tom McAuley, Jake Rothstein
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Sectors
Business Services
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Upsidehom, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2.7 M (USD)
in 3 rounds
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Latest Funding Round
$425 K (USD), Seed
Dec 18, 2025
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Investors
Techstars
& 1 more
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Employee Count
Employee Count
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Products & Services of Upside
Upside offers a comprehensive portfolio of products and services, including Housing Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Housing solutions are provided for health plan members.
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Funding Insights of Upside
Upside has successfully raised a total of $2.7M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $425 thousand completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Seed — $425,000
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First Round
First Round
(02 Sep 2020)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2025 | Amount | Seed - Upside | Valuation |
investors |
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| Jul, 2021 | Amount | Seed - Upside | Valuation |
investors |
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| Sep, 2020 | Amount | Seed - Upside | Valuation | Techstars |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Upside
Upside has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Techstars and Freestyle VC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Startups are accelerated globally without sector restrictions through structured programs.
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Founded Year | Domain | Location | |
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Freestyle VC is engaged in seed funding for tech startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Upside
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Upside
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Upside Comparisons
Competitors of Upside
Upside operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HouseWorks, Home Instead, Senior Helpers, Comfort Keepers and FirstLight Home Care, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of home nursing care services
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| domain | founded_year | HQ Location |
In-home care services for the elderly are provided.
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| domain | founded_year | HQ Location |
Home elderly care services are provided nationwide.
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| domain | founded_year | HQ Location |
Provider of elderly home care services
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| domain | founded_year | HQ Location |
Provider of senior care services
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| domain | founded_year | HQ Location |
Elderly home care services are provided nationwide.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Upside
When was Upside founded?
Upside was founded in 2020.
Where is Upside located?
Upside is headquartered in Fort Lauderdale, United States. It is registered at Fort Lauderdale, Florida, United States.
Who is the current CEO of Upside?
Jake Rothstein is the current CEO of Upside. They have also founded this company.
Is Upside a funded company?
Upside is a funded company, having raised a total of $2.7M across 3 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on Sep 02, 2020.
What does Upside do?
Housing stability solutions are provided by Upside to health plans, including Medicaid, Medicare, Medicare Advantage, and D-SNP members. The focus is on reducing hospitalizations and boosting retention through fully managed, performance-aligned housing programs. Scalable delivery and measurable outcomes are emphasized, addressing issues like member instability and wasted spend in conventional programs. Real-time data, flexible contracts, and dedicated teams are utilized to ensure members are housed and retained effectively in the healthcare sector.
Who are the top competitors of Upside?
Upside's top competitors include HouseWorks, Home Instead and Senior Helpers.
What products or services does Upside offer?
Upside offers Housing Solutions.
Who are Upside's investors?
Upside has 2 investors. Key investors include Techstars, and Freestyle VC.