About Uptake
Uptake is a Technology company based in Chicago (United States) founded in 2014 by Bradley Keywell and Eric Lefkofsky. Cloud-based predictive analytics platform is utilized for asset maintenance insights. It operates in the Technology, Transportation, Automotive & Logistics, and Industrial Goods & Manufacturing sectors. Uptake has raised $282.26 million across 7 funding rounds from investors including Caterpillar, Groupon and Plug and Play Tech Center. The company has 110 employees. Uptake has completed 3 acquisitions, including Asset Performance Technologies, Real Travel and ShookIOT. Uptake was last valued at $2.3 billion in December 2025. Its chief executive, as recorded, is Adam M. Its website uptake.com draws about 13 thousand monthly visits. Uptake offers products and services including Uptake Fleet, Federal, and Tires. Its focus areas include Enterprise Applications, Manufacturing Tech, Enterprise Asset Management and Maintenance Management. Its legal entity is UPTAKE TECHNOLOGIES, INC. Its competitors include Fleetio, Uptime AI and Augury; 3 of its 3 listed competitors have raised funding.
Company details
Uptake was founded in 2014 in Chicago, United States, where a cloud-based predictive data analytics platform is operated. Data is transformed into actionable insights via data management and science solutions, by which asset failures are predicted, risks are mitigated, and maintenance is scheduled. Sensor intelligence is incorporated to enable storage, viewing, and filtering of historical data. Sectors served encompass logistics, fleet operations, manufacturing, defense, and related fields.
- Headquarters Chicago, United States
- Employees 110
- Founders Bradley Keywell, Eric Lefkofsky
- Stage Unicorn
- SectorsTechnologyTransportation, Automotive & Logistics Industrial Goods & Manufacturing
- Email••••••••
- Phone•••• ••••
- Website uptake.com
- Social LinkedIn X Facebook YouTube
- Legal Name Uptake Technologies, Inc.
- Total Equity Funding$282.26M (USD)
in 7 rounds
- InvestorsCaterpillar
& 13 more
- Employee Count110
- Investments & AcquisitionsAsset Performance Technologies
& 2 more
Products & Services of Uptake
Uptake offers a comprehensive portfolio of products and services, including Uptake Fleet, Federal, and Tires.
AI tool for predictive maintenance and uptime optimization of fleets
Platform for military asset maintenance and analytics
AI system for tire health and performance tracking
Apps and channels of Uptake
its YouTube channel Uptake has 849 subscribers and 30 videos.
Videos from Uptake
The most watched videos on Uptake's YouTube channel, Uptake (849 subscribers). Click a video to play it here.
More on Uptake.
Funding Insights of Uptake
Uptake has successfully raised a total of $282.26M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $282.26M
- Total Rounds 7
- Investors Count 14
All 7 funding rounds of Uptake with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2018 | Series D | – | Plug and Play Tech Center | – | |
| Nov 2017 | $117M | Series D | $2.3B | Baillie Gifford | |
| Apr 2017 | $50M | Series C | – | – | – |
| Feb 2017 | $70.26M | Series C | – | Revolution, Groupon | – |
| Dec 2016 | $45M | Series A | – | – | |
| Oct 2015 | $45M | Series B | – | GreatPoint Ventures | |
| Mar 2015 | Series A | – | Caterpillar | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2017 | $2.3B | •••••••• |
Full valuation and stage history of Uptake
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $2.3B (Dec 2025). 14 investors in total: 14 institutional.
Investors in Uptake
Uptake has secured backing from 14 investors, including venture fund and institutional investors. Prominent investors backing the company include Caterpillar, Groupon and Plug and Play Tech Center.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated and invested in across multiple tech sectors. | 2006 | plugandplaytechcenter.com | Sunnyvale, United States | |
Venture capital firm focused on early-stage big data, health tech, AI, food tech, and multiple sectors | gpv.com | San Francisco, United States | ||
Revolution is recognized as a D.C.-based investment firm. | revolution.com | Washington, Dc, United States | ||
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Tech focused seed & early stage VC firm investing primarily in the US | lightbank.com | Chicago, United States | ||
Private equity firm | unknown_7b4c726744874c268 | Chicago, United States | ||
Seed-stage investments in US tech and offline companies are targeted. | 2003 | petersonpartners.com | Salt Lake City, United States | |
Early-stage tech startups are invested in by the VC firm. | doteduventures.com | Palo Alto, United States | ||
US private equity investments are managed by DNS Capital. | dnscap.com | Chicago, United States | ||
Venture capital firm investing in early-stage technology and real estate companies. | trinityventures.com |
Investor details for Uptake
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People of Uptake
27 people are tracked at Uptake (13 in leadership, 3 in board & advisors, 11 in team); the tracked headcount is 110.
| Name | Role | Group |
|---|---|---|
Bradley Keywell | Co-Founder | Leadership |
Adam M | CEO | Leadership |
Scott Sweitzer | Director, Strategic Partnerships | Leadership |
Aaron Howell | Director Of Sales & Customer Success | Leadership |
Eric Lefkofsky | Co-Founder | Leadership |
Michael Purcell | VP, EMEA | Leadership |
Adam McElhinney | CEO | Leadership |
Erik Peterson | Director Of IT Operations & Analytics | Leadership |
Jacob Whitver | VP, Head of Technology | Leadership |
Mark Botticelli | CTO | Leadership |
Tom Fisher | VP, APAC | Leadership |
Antonio Pulice | Senior Director Devsecops | Leadership |
Cam McGill | Director, Client Success | Leadership |
Raymond Lane | Board Member | Board & advisors |
Theodore Leonsis | Board Member | Board & advisors |
Brad Keywell | Founder & Executive Chairman | Board & advisors |
Isaac Vanderpuye | Engineering Manager | Team |
Jeff Maxwell | Principal Engineer | Team |
Chris Lawrence | Devops / Datastax & Apache Cassandra Administrator | Team |
Timothy Thompson | Sr. Manager Of Rail Solutions | Team |
7 more people are available in the full profile.
Complete people profiles for Uptake
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Uptake
Uptake has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Asset Performance Technologies, Real Travel and ShookIOT.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
IoT and AI development services are provided globally. | shookiot.com | Edmonton, Canada | 2017 | Feb 2021 | •••• | |
Cloud-based preventive maintenance software is delivered for industrial asset optimization. | assetperformanceinc.com | Albuquerque, United States | 1996 | Apr 2018 | •••• | |
Travel advice and experiences are shared via user-generated social network. | realtravel.com | Los Altos, United States | 2005 | Nov 2010 | •••• |
Complete acquisition details for Uptake
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Uptake
7 dated milestones of Uptake across 11 years, from founding to its latest funding, stage changes and deals.
- Acquisition Acquires Real Travel.
- Founded Uptake is founded.
- Funding First funding round.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Asset Performance Technologies.
- Funding Latest funding round, Series D,.
- Acquisition Acquires ShookIOT.
Competitors of Uptake
Uptake has 3 listed competitors in our database, 3 of them funded. They include Fleetio, Uptime AI and Augury.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fleetio.com | 2011 | Birmingham, United States | $624.07M | 124 | Cloud-based fleet management solutions are offered for maintenance and tracking. | |
| uptimeai.com | 2019 | San Francisco, United States | $19M | 36 | Provider of cloud based management solutions | |
| augury.com | 2012 | New York, United States | $369.19M | Provider of IoT and cloud-based machine analytics and predictive maintenance solutions |
Detailed competitors of Uptake
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Web traffic of Uptake
The website of Uptake (uptake.com) receives about 12.7K visits a month.
- Monthly visits12.7K
▲ 14.1% vs previous month
Websites whose visitors overlap most with Uptake. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
readwriteweb.com | readwriteweb.com | 100% | – | ||
| adobe.com | 71% | 338.6M | #93 | View details | |
| twitter.com | 60% | View details | |||
| google.com | 55% | 85.8B | #1 | View details | |
| facebook.com | 55% | 12.1B | #3 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Uptake
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- 21 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in Business Analytics & Intelligence Tools
3 companies that operate in the same segment as Uptake (Business Analytics & Intelligence Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Data, analytics, and AI capabilities are unified in a platform. | 2013 | San Francisco, California, United States | USD 20.67 B | USD 15.9 M | 5,679 | |
Platform that provides data analysis and management solutions | 2003 | Denver, Colorado, United States | USD 2.46 B | USD 2.87 B | 5,915 | |
Cloud-based platform for enterprise search | 2019 | Palo Alto, California, United States | USD 765.3 M | 1,751 |
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Related news about Uptake
Complete news archive for Uptake
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Frequently Asked Questions about Uptake
Uptake was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Uptake is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Adam M is the CEO of Uptake, as recorded in our data.
Uptake is a funded company, having raised a total of $282.26M across 7 funding rounds to date.
Uptake has 110 employees.
Uptake was founded in 2014 in Chicago, United States, where a cloud-based predictive data analytics platform is operated. Data is transformed into actionable insights via data management and science solutions, by which asset failures are predicted, risks are mitigated, and maintenance is scheduled. Sensor intelligence is incorporated to enable storage, viewing, and filtering of historical data. Sectors served encompass logistics, fleet operations, manufacturing, defense, and related fields.
Uptake offers Uptake Fleet, Federal, and Tires.
Uptake has made 3 acquisitions, including Asset Performance Technologies, Real Travel, and ShookIOT.
Uptake has 14 investors. Key investors include Caterpillar, Groupon, Plug and Play Tech Center, Baillie Gifford, and Peterson Partners.
The valuation of Uptake is $2.3B as of Dec 2025.
Uptake operates through Uptake Technologies, Inc..