About Upworthy
Upworthy is a Media & Entertainment company based in New York (United States) founded in 2012, and was acquired by GOOD in January 2017. Online platform for sharing photos and videos. Upworthy has raised $12 million across 2 funding rounds from investors including Knight Foundation, GOOD and Spark Capital. Its website upworthy.com draws about 12.7 million monthly visits. Its focus areas include Internet First Media, News Portals, Aggregators and Long Stories. Its competitors include Matter, Vylo and Feedspot; 1 of its 3 listed competitors has raised funding.
Company details
Upworthy was founded in 2012 and is headquartered in New York, United States. An online platform is operated for sharing photos and videos, with curated content including stories, informational pieces, graphics, and community ideas. Services focus on content distribution within the digital media sector, enabling users to engage with and disseminate multimedia materials across the platform.
- Total Equity Funding$12M (USD)
in 2 rounds
- Latest Funding Round$8M (USD), Series A
Sep 2013
- InvestorsKnight Foundation
& 8 more
- Acquired byGOOD
(Jan 2017)
Apps and channels of Upworthy
its YouTube channel Upworthy has 135K subscribers and 30 videos.
Videos from Upworthy
The most watched videos on Upworthy's YouTube channel, Upworthy (135K subscribers). Click a video to play it here.
More on Upworthy.
Funding Insights of Upworthy
Upworthy has successfully raised a total of $12M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in September 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12M
- Total Rounds 2
- Last Round Series A — $8M
- First Round $4M
(Oct 2012)
- Investors Count 8
All 2 funding rounds of Upworthy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2013 | $8M | Series A | – | Spark Capital | |
| Oct 2012 | $4M | Seed | – | New Enterprise Associates |
9 investors in total: 6 institutional and 3 angel.
Investors in Upworthy
Upworthy has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Knight Foundation, GOOD and Spark Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Spark Capital is engaged in venture capital investments. | sparkcapital.com | San Francisco, United States | ||
Venture capital investments are made in mission-driven early-stage companies. | 2000 | catamountventures.com | Mill Valley, United States | |
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Funding is directed toward journalism and arts initiatives. | 1950 | knightfoundation.org | Miami, United States | |
A digital creative production company is operated. | weareuprising.com | |||
JJ John Johnson | Indian angel investor with focus on early-stage startups. | unknown_b264a479e0ae4da2b | ||
CH Chris Hughes | Angel investor in Indian startups, co-founder of Facebook, active in social impact | unknown_d283638c009f4ca58 | ||
AO Alexis Ohanian | Co-founder of Reddit, Initialized Capital, active angel investor in tech startups. | unknown_b16e81975f7b41c98 | ||
Social action initiatives are advanced by the non-profit think tank. | 2006 | goodinc.com | Los Angeles, United States |
Investor details for Upworthy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
People of Upworthy
5 people are tracked at Upworthy (1 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Gabriel Reilich | Head of Content & Innovation | Leadership |
Ana Rokvic | Marketing Specialist | Team |
Sammi Mo | Social Media Specialist | Team |
Meliá Grasska | SEO Writer | Team |
Noemi Salcedo | Social Media Manager | Team |
Complete people profiles for Upworthy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Upworthy
4 dated milestones of Upworthy across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Upworthy is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series A, of $8.0M.
- Exit Acquired by GOOD.
Competitors of Upworthy
Upworthy has 3 listed competitors in our database, 1 of them funded. They include Matter, Vylo and Feedspot.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| matter.dating | 2020 | Rancho Palos Verdes, United States | AI-driven audio-dating platform with voice profiles and matchmaking is provided. | |||
| vylo.com | 2022 | Wilmington, United States | $2M | Multi-category video news is delivered via an online platform. | ||
| feedspot.com | 2011 | Mill Valley, United States | Provides content reading platforms, media databases, and PR tools for creators and businesses. |
Detailed competitors of Upworthy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Upworthy
The website of Upworthy (upworthy.com) receives about 12.7M visits a month and ranks #8,542 among all websites worldwide, #871 in News and Media.
- Monthly visits12.7M
▲ 36.9% vs previous month
- Unique visitors5.8M
per month
- Global rank#8,542
among all websites
- Category rank#871
News and Media
- Bounce rate55%
- Pages per visit1.6
- Average visit58 sec
- DevicesDesktop 7% · Mobile 93%
Websites whose visitors overlap most with Upworthy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| viralnova.com | 100% | 22.7K | #1,384,947 | View details | |
| ladbible.com | 98% | #6,745 | View details | ||
| thetakeout.com | 98% | 3.7M | #22,940 | View details | |
| mensjournal.com | 95% | 11.4M | #3,152 | View details | |
twistedsifter.com | twistedsifter.com | 95% | #13,473 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Upworthy
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as Upworthy (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Upworthy
Complete news archive for Upworthy
Full article history, source details, and older brand coverage require an active premium plan.
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- Brand-specific news history
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Frequently Asked Questions about Upworthy
Upworthy was founded in 2012.
Upworthy is headquartered in New York, United States. It is registered at New York, New York, United States.
Upworthy is a funded company, having raised a total of $12M across 2 funding rounds to date. The company's 1st funding round was a Seed of $4M, raised on Oct 2012.
Upworthy was founded in 2012 and is headquartered in New York, United States. An online platform is operated for sharing photos and videos, with curated content including stories, informational pieces, graphics, and community ideas. Services focus on content distribution within the digital media sector, enabling users to engage with and disseminate multimedia materials across the platform.
Upworthy has 9 investors. Key investors include Knight Foundation, GOOD, Spark Capital, Catamount Ventures, and Uprising.
Yes. Upworthy was acquired by GOOD in January 2017.
The website of Upworthy receives about 12.7 million visits a month and ranks #8,542 among all websites worldwide.