About Urgently
Urgently is a publicly listed company based in Vienna (United States) founded in 2014, and was acquired by Agero in March 2026. Online platform to book on demand car repair and roadside assistance services. It operates in the Transportation, Automotive & Logistics and Business Services sectors. Urgently has raised $40.82 million across 9 funding rounds from investors including Verizon, Jaguar Land Rover and American Tire Distributors. The company has 182 employees. Urgently has completed 1 acquisition, including Otonomo. Its website geturgently.com draws about 25 thousand monthly visits. Urgently offers products and services including Roadside Assistance Platform, Towing Service, Jump Start Service, and Fuel Delivery Service. Its focus areas include Auto, Auto Retail & Aftersales, Repair & Maintenance and Roadside Assistance. Its legal entity is URGENT.LY INC. Its competitors include HONK Technologies, INFINITI USA and Guardian Fleet Services; 1 of its 3 listed competitors has raised funding.
Company details
Urgently was founded in 2014 and is headquartered in Vienna, United States. Operations focus on the automotive and transportation sectors, where location-based services, real-time data, AI, and machine-to-machine communication are integrated to support roadside assistance for OEMs, fleets, rentals, and related verticals. Customers are enabled to locate nearby providers, initiate connections, process payments, and monitor service progress via the app.
- Annual Revenue$142.91 M (USD)-22.61as on Dec 31, 2024
- Net Profit-$44.03 M (USD)-158.92as on Dec 31, 2024
- EBITDA-$18.95 M (USD)16.76as on Dec 31, 2024
- Total Equity Funding$40.82M (USD)
in 9 rounds
- Latest Funding Round$1.14M (USD), Post-IPO
Feb 2025
- InvestorsVerizon
& 12 more
- Employee Count182
- Investments & Acquisitions
- Acquired byAgero
(Mar 2026)
Products & Services of Urgently
Urgently offers a comprehensive portfolio of products and services, including Roadside Assistance Platform, Towing Service, Jump Start Service, and Fuel Delivery Service.
Platform for requesting and managing roadside help like towing.
Provides vehicle towing for stranded drivers in various locations.
Offers battery jump starts to get vehicles running quickly.
Delivers fuel to vehicles that have run out on the road.
Funding Insights of Urgently
Urgently has successfully raised a total of $40.82M across 9 strategic funding rounds. The most recent funding activity was a Post-IPO round of $1.14 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40.82M
- Total Rounds 9
- Last Round Post-IPO — $1.14M
- First Round $510,000
(Apr 2014)
- Investors Count 12
All 9 funding rounds of Urgently with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2025 | $1.14M | Post-IPO | – | – | – |
| Apr 2023 | $3.48M | Post-IPO | – | – | – |
| Dec 2021 | $17.5M | Debt – Conventional | – | – | |
| Jan 2021 | Post-IPO | – | Center for Innovative Technology | – | |
| Feb 2019 | $21M | Series B | – | InMotion Ventures, BMW i Ventures | – |
| Oct 2017 | $10M | Series B | – | – | |
| Sep 2015 | $8.11M | Series A | – | – | |
| Oct 2014 | $1.2M | Seed | – | Select Venture Partners | |
| Apr 2014 | $510,000 | Seed | – | Center for Innovative Technology |
13 investors in total: 13 institutional.
Investors in Urgently
Urgently has secured backing from 13 investors, including venture fund and institutional investors. Prominent investors backing the company include Verizon, Jaguar Land Rover and American Tire Distributors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth capital financing is provided by the investment firm. | structuralcapital.com | Menlo Park, United States | ||
Early-stage VC firm funding companies in the US | cit.org | Herndon, United States | ||
Venture capital and startup studio firm focused on transportation tech companies | inmotionventures.com | London, United Kingdom | ||
BMW i Ventures is focused on investing in automotive technology startups. | bmwiventures.com | Mountain View, United States | ||
Early-stage venture capital investments are provided by Porsche Ventures. | 2016 | porsche.ventures | Luxembourg, Luxembourg | |
Investments are made in US tech companies by Forte Ventures. | forteventures.com | Atlanta, United States | ||
Startups are funded via venture capital by Allianz-backed Allianz X. | allianzx.com | Munich, Germany | ||
| selectventurepartners.com | ||||
Venture capital firm focused on tech companies | bluventureinvestors.com | Vienna, United States | ||
Luxury SUVs and 4x4 vehicles are produced under multiple brands. | 2008 | jaguarlandrover.com | Coventry, United Kingdom |
Investor details for Urgently
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People of Urgently
39 people are tracked at Urgently (18 in leadership, 21 in team); the tracked headcount is 182.
| Name | Role | Group |
|---|---|---|
Marlene Zabaneh | Director Of Partner Advocacy | Leadership |
Jesse Budd | Director Of People Experience | Leadership |
Matt Booth | CEO | Leadership |
Gabe Huerta | Chief Product & Technology Officer | Leadership |
Jasmine D. | Director Of Learning And Development | Leadership |
Yi Mo | Chief Data Officer | Leadership |
Leticia Bergin | VP PMO | Leadership |
Rebecca Day | Partner & Program Manager | Leadership |
Mallory Bertholf | Vp, People Experience | Leadership |
Anh Ngo | Director Of Product Management | Leadership |
Ron Baxter | Director Of Information Technology | Leadership |
Blanca Persson-Ramos | VP Contact Center Solutions | Leadership |
Paul Jennings | Director Of Product | Leadership |
Arsen Kotolyan | Director Of Platform Engineering | Leadership |
Jim Sabia | Vp, Head Of User Experience | Leadership |
David Campbell | Vice President, Partner Management | Leadership |
Megha Sanghvi | Vice President Of Software Engineering | Leadership |
Len Tanner | VP Customer Support | Leadership |
Renan Múfalo | Ui/ux Designer / Webflow Developer | Team |
Sushil Thapa Chhetri | Site Reliability| Application Support Engineer | Team |
19 more people are available in the full profile.
Complete people profiles for Urgently
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IPO & Listings of Urgently
Urgently is a publicly listed company on the NASDAQ with ticker symbol ULY in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date19 Oct 2023
- Listed onNASDAQ: ULY
- Listed entityUrgent.ly Inc.
- Exchange sectorTechnology services
- ISINUS9169312074
- Share price$5.38 (+0.19% on the day) · 2026-03-18
- Market capitalisation$11.8M
- EPS (diluted, trailing year)$-14.79
- Volume (last session)535,695
- Analyst consensusNeutral
Financials of Urgently
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2024 | $142.9M | -$44.0M | -$18.9M |
| 2023 | $184.7M | $74.7M | -$22.8M |
Detailed financial statements for Urgently
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Urgently
Urgently has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Otonomo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online platform offering a data marketplace for the automotive sector | otonomo.io | Herzliya, Israel | 2015 | Feb 2023 | •••• |
Complete acquisition details for Urgently
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Timeline of Urgently
6 dated milestones of Urgently across 12 years, from founding to its latest funding, stage changes and deals.
Competitors of Urgently
Urgently has 3 listed competitors in our database, 1 of them funded. They include HONK Technologies, INFINITI USA and Guardian Fleet Services.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| honkforhelp.com | 2014 | Los Angeles, United States | $32.92M | 121 | App-based platform that provides roadside assistance services | |
| infinitiusa.com | 2002 | Franklin, United States | Tire maintenance, roadside assistance, and oil exchange services are provided. | |||
| guardianfleetservice.com | 1989 | West Palm Beach, United States | Towing, recovery, and transportation services are provided for vehicles. |
Detailed competitors of Urgently
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Web traffic of Urgently
The website of Urgently (geturgently.com) receives about 25K visits a month.
- Monthly visits25K
▲ 22.3% vs previous month
Websites whose visitors overlap most with Urgently. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| agero.com | 50% | 55K | #633,467 | View details |
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Related news about Urgently
Complete news archive for Urgently
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Frequently Asked Questions about Urgently
Urgently was founded in 2014.
Urgently is headquartered in Vienna, United States.
Urgently is a funded company, having raised a total of $40.82M across 9 funding rounds to date. The company's 1st funding round was a Seed of $510K, raised on Apr 2014.
Urgently has 182 employees.
Annual revenue of Urgently is $142.91M as on Dec 31, 2024.
Urgently was founded in 2014 and is headquartered in Vienna, United States. Operations focus on the automotive and transportation sectors, where location-based services, real-time data, AI, and machine-to-machine communication are integrated to support roadside assistance for OEMs, fleets, rentals, and related verticals. Customers are enabled to locate nearby providers, initiate connections, process payments, and monitor service progress via the app.
Urgently's top competitors include INFINITI USA, HONK Technologies and Guardian Fleet Services.
Urgently offers Roadside Assistance Platform, Towing Service, Jump Start Service, and Fuel Delivery Service.
Yes, Urgently is publicly traded on NASDAQ under the ticker symbol ULY.
Urgently has made 1 acquisition, including Otonomo.
Urgently has 13 investors. Key investors include Verizon, Jaguar Land Rover, American Tire Distributors, Agero, and Structural Capital.
Urgently operates through Urgent.Ly Inc..