About UseHero
UseHero is a Retail company based in London (United Kingdom) founded in 2015 by Adam Levene, and was acquired by Bambuser in April 2024. Local services are booked through app-based chats with businesses. UseHero has raised $15.1 million across 7 funding rounds from investors including Klarna, Bambuser and Innovation Global Capital. The company has 61 employees. Its chief executive, as recorded, is Adam Levene. Its focus areas include In Store Retail Tech, Customer Experience Management, Clienteling and Communication App. Its legal entity is HERO TOWERS LIMITED.
Company details
Hero was founded in 2015 and is based in London, United Kingdom. The platform operates as a mobile app enabling users to communicate with local businesses for on-demand bookings, including appointments, food delivery, and movie tickets. A partnership with Made.com was established in February 2016, providing expert recommendations for user needs. The service focuses on connecting users with nearby providers in the local services sector.
- Headquarters London, United Kingdom
- Employees 61
- Founders Adam Levene
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website usehero.com
- Social LinkedIn X Facebook
- Acquired by Klarna (Jul 2021)
- Legal Name Hero Towers Limited
- Date of Incorporation 01 May, 2015
- Jurisdiction LONDON, ENGLAND
Funding Insights of UseHero
UseHero has successfully raised a total of $15.1M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $310.55 thousand completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.1M
- Total Rounds 7
- Last Round Series A — $310,545
- First Round $624,308
(Jun 2015)
- Investors Count 6
All 7 funding rounds of UseHero with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $310,545 | Series A | – | – | – |
| Jan 2020 | Series A | – | – | – | |
| Aug 2019 | $10M | Series A | – | S28 Capital | |
| Jun 2019 | Series A | – | – | – | |
| Feb 2018 | $2.51M | Seed | – | – | – |
| Dec 2016 | $1.65M | Seed | – | – | – |
| Jun 2015 | $624,308 | Seed | – | – | – |
8 investors in total: 6 institutional and 2 angel.
Investors in UseHero
UseHero has secured backing from 8 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Klarna, Bambuser and Innovation Global Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Innovation Global Capital is engaged in technology and healthcare investments. | 2013 | innovationglobal.com | San Francisco, United States | |
Investments are directed toward early-stage B2B software and tech companies. | s28capital.com | San Francisco, United States | ||
Startup launcher studio investing primarily in the US and Asia | vectr.co | Hong Kong, China | ||
Venture capital firm focused on European digital-tech businesses. | 2018 | dip-capital.com | London, United Kingdom | |
Point-of-sale financing is facilitated through an online platform for purchases. | 2005 | klarna.com | Stockholm, Sweden | |
YK Yasunobu Kyogoku | unknown_122b16e5db1c4861a | |||
IM Iain McDonald | unknown_69fc6fca0a2c43548 | |||
Providing solution for live video streaming for businesses | 2007 | bambuser.com | Stockholm, Sweden |
Investor details for UseHero
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of UseHero
3 people are tracked at UseHero (3 in leadership); the tracked headcount is 61.
| Name | Role | Group |
|---|---|---|
Adam Levene | Founder & CEO | Leadership |
Sarah Vaughn | Head Of Marketing | Leadership |
Katie Levene | Head Of Marketing Operations | Leadership |
Complete people profiles for UseHero
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Related news about Usehero
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Frequently Asked Questions about UseHero
UseHero was founded in 2015.
UseHero is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Adam Levene is the CEO of UseHero, as recorded in our data. They have also founded this company.
UseHero is a funded company, having raised a total of $15.1M across 7 funding rounds to date. The company's 1st funding round was a Seed of $624.31K, raised on Jun 2015.
UseHero has 61 employees.
Hero was founded in 2015 and is based in London, United Kingdom. The platform operates as a mobile app enabling users to communicate with local businesses for on-demand bookings, including appointments, food delivery, and movie tickets. A partnership with Made.com was established in February 2016, providing expert recommendations for user needs. The service focuses on connecting users with nearby providers in the local services sector.
UseHero has 8 investors. Key investors include Klarna, Bambuser, Innovation Global Capital, S28 Capital, and Vectr Ventures.
UseHero operates through Hero Towers Limited.
Yes. UseHero was acquired by Klarna in July 2021.