About Valora
Valora is a company based in Muttenz (Switzerland) founded in 1905 was acquired by FEMSA in July 2022. It operates as a Direct-to-Consumer (D2C) and Reseller / Distribution. Valora has completed 2 acquisitions, including BackWerk and Frittenwerk. Valora offers products and services including avec, Ditsch, and Frittenwerk.
Products & Services of Valora
Valora offers a comprehensive portfolio of products and services, including avec, Ditsch, and Frittenwerk.
Convenience stores are operated at high-traffic locations.
Pretzel bakery products are produced and sold.
Fast food concepts are offered to customers.
Apps and channels of Valora
its YouTube channel Valora Group has 1.17K subscribers and 30 videos.
Videos from Valora
The most watched videos on Valora's YouTube channel, Valora Group (1.17K subscribers). Click a video to play it here.
More on Valora Group.
Funding Insights of Valora
- Total Rounds 2
- Last Round Grant — $14.18M
- Investors Count 1
All 2 funding rounds of Valora with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $14.18M | Grant | – | – | |
| Nov 2020 | – | Post-IPO | – | – | – |
2 investors in total: 2 institutional.
Investors in Valora
Valora has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include FEMSA and IFB Hamburg.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
News portal for private banking and investment sectors is operated. | 2013 | ifbhh.de | Hamburg, Germany | |
Beverages are bottled and distributed by FEMSA in multiple regions. | 1890 | femsa.com | Monterrey, Mexico |
Investor details for Valora
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Valora
52 people are tracked at Valora (23 in leadership, 3 in board & advisors, 26 in team).
| Name | Role | Group |
|---|---|---|
Michael Mueller | CEO | Leadership |
Nadine Wälti | Head Of Talent Acquisition | Leadership |
Roger Vogt | CEO, Retail division | Leadership |
Joana Flögel | Executive Assistant To The Group CFO | Leadership |
Oliver Hammen | Head Of Real Estate And Expansion | Leadership |
Pierre-André Konzelmann | Head Of Service Stations | Leadership |
Loredana Andreoli | Divisional Head Category, Marketing & Concept Development, Board Of Division FSCH (valora/femsa) | Leadership |
Pierre Lechartier | Group CFO | Leadership |
Robert Tupy | Head Central Processes & Project Management Practice/ Chief Security Officer | Leadership |
Nicolas Stahl | Head Of Sales Germany - Division Retail | Leadership |
Jana Feilke | HR Business Partner | Leadership |
Rainer Mehrmann | Head Of Supply Chain & Production | Leadership |
Daniel Habermehl | Head Of Data Ecosystem & Analytics | Leadership |
Thomas Riecks | Regional Head Of Operation | Leadership |
Tiffany Jimenez | HR Business Partner Corporate | Leadership |
Mladen Mumalo | Head HR Management | Leadership |
Tiziana Ostinelli | Junior HR Business Partner | Leadership |
Katharina L. | HR Business Partner | Leadership |
Benedikt Töppich | Head Of Human Resources | Leadership |
Sebastian Bieber | HR Business Partner | Leadership |
32 more people are available in the full profile.
Complete people profiles for Valora
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Valora
Valora has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include BackWerk and Frittenwerk.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Food delivery services are offered via an online platform. | frittenwerk.com | Dusseldorf, Germany | 2015 | Jun 2022 | •••• | |
Self-service bakery franchise chain offering baked goods and drinks. | back-werk.de | Essen, Germany | 2001 | Sep 2017 | $226.83M |
Complete acquisition details for Valora
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Valora
7 dated milestones of Valora across 117 years, from founding to its latest funding, stage changes and deals.
- Founded Valora is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires BackWerk.
- Funding First funding round.
- Funding Latest funding round, Grant, of $14.2M.
- Acquisition Acquires Frittenwerk.
- Exit Acquired by FEMSA.
Web traffic of Valora
The website of Valora (valora.com) receives about 42.9K visits a month.
- Monthly visits42.9K
▲ 11.4% vs previous month
Websites whose visitors overlap most with Valora. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bob.ch | 100% | – | #582,781 | View details | |
mpk.ch | mpk.ch | 92% | – | #1,708,459 | – |
| moneypark.ch | 86% | 84.3K | #358,615 | View details | |
kkiosk.ch | kkiosk.ch | 81% | – | #225,616 | – |
cash.ch | cash.ch | 64% | – | #14,459 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Valora
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Valora
Complete news archive for Valora
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Valora
10 companies that operate in the same segment as Valora (E-Commerce Sellers & Service Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Global commerce and digital cloud transformation services are provided internationally. | 2003 | Quebec City, Quebec, Canada | USD 143 M | – | – | |
Provider of essential services for merchants including business management, customer analysis, and payment services | 2016 | Seoul, South Korea | USD 131.97 M | – | – | |
E-commerce support services are provided to various clients. | 1899 | Bradford, West Yorkshire, United Kingdom | – | – | – | |
Omni-channel payments solutions are provided for businesses worldwide. | 1981 | Alpharetta, Georgia, United States | – | USD 1.87 B | 531 | |
Apparel and accessories for men, women, and kids are retailed. | 1987 | New York, New York, United States | – | USD 596.6 M | 1,321 | |
E-commerce support services are provided to online businesses. | 1969 | Eastleigh, Hampshire, United Kingdom | – | – | – | |
Marketing and sales services are delivered to retailers by SPAR. | 1967 | Auburn Hills, Michigan, United States | – | USD 163.63 M | 3,420 | |
Customer analytics solutions are provided for brands and retailers. | 1979 | Chicago, Illinois, United States | USD 100.32 M | – | – | |
Shopify businesses are acquired through a streamlined, efficient process. | 2021 | Miami, Florida, United States | USD 137 M | – | – | |
Oversize accelerator software solutions are provided for bulky e-commerce products. | 2006 | Lincoln, Nebraska, United States | USD 208 M | – | – |
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Frequently Asked Questions about Valora
Valora was founded in 1905 and raised its 1st funding round 115 years after it was founded.
Valora is headquartered in Muttenz, Switzerland. It is registered at Muttenz, Basel-landschaft, Switzerland.
Michael Mueller is the current CEO of Valora.
Valora is established as a prominent foodvenience provider operating in multiple countries including Switzerland, Germany, Austria, Luxembourg, and the Netherlands. The company manages around 2,800 sales outlets under 13 different formats at high-traffic locations. Various own brands and in-house pretzel production are maintained to support its operations. Convenience retail and food services are offered through formats like avec, Ditsch, and Frittenwerk, focusing on customer convenience and operational excellence. Innovation and agility are prioritized to enhance value creation across its network.
Valora offers avec, Ditsch, and Frittenwerk.
Valora has made 2 acquisitions, including BackWerk, and Frittenwerk.
Valora has 2 investors. Key investors include FEMSA, and IFB Hamburg.
Valora operates through Valora Holding Ag.
Yes. Valora was acquired by FEMSA in July 2022.

