About Vartana
Vartana is a company based in San Francisco (United States) founded in 2020 by Ahmed Sharif and Kush Kella was acquired by Capchase in June 2025.. Vartana has raised $39 million across 4 funding rounds from investors including Capchase, Activant Capital and Mayfield. The company has 23 employees as of December 31, 2024. Vartana offers products and services including Financing Platform and AI Deal Generation Assistant. Vartana operates in a competitive market with competitors including Slope, KEO World, Gynger, BlueTape and OpenTransact, among others.
- Headquarter San Francisco, United States
- Employees 23 as on 31 Dec, 2024
- Founders Ahmed Sharif, Kush Kella
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Sectors
RetailFinancial Services
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Email
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Phone
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Website
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Social
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- Legal Name Vartana, Inc.
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Products & Services of Vartana
Vartana offers a comprehensive portfolio of products and services, including Financing Platform and AI Deal Generation Assistant. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI tool for automated credit approvals and payment options in deals
Generates payment terms directly in CRM for faster deal closures
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Funding Insights of Vartana
Vartana has successfully raised a total of $39M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $20.0M
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First Round
First Round
(20 Jan 2022)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| May, 2023 | Amount | Series B - Vartana | Valuation | Activant Capital | |
| Jan, 2023 | Amount | Series A - Vartana | Valuation | Mayfield | |
| Jan, 2022 | Amount | Debt – Conventional - Vartana | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Vartana
Vartana has secured backing from 12 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Capchase, Activant Capital and Mayfield. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital fund investing in tech sectors
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Mayfield is focused on AI innovation and venture capital investments.
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Founded Year | Domain | Location | |
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Investments in technology startups are managed by Audacious Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Vartana
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Vartana
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Vartana Comparisons
Competitors of Vartana
Vartana operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Slope, KEO World, Gynger, BlueTape and OpenTransact, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Decentralized cryptocurrency exchange and wallet services are provided by Slope.
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| domain | founded_year | HQ Location |
Consumer and business loans are facilitated via an online platform.
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| domain | founded_year | HQ Location |
Online platform offering POS loans to purchase SaaS products for businesses
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| domain | founded_year | HQ Location |
Business point-of-sale financing is facilitated via an online platform.
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| domain | founded_year | HQ Location |
Diversified payment solutions are provided for business operations.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Vartana
Frequently Asked Questions about Vartana
When was Vartana founded?
Vartana was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Where is Vartana located?
Vartana is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Vartana?
Kush Kella is the current CEO of Vartana. They have also founded this company.
Is Vartana a funded company?
Vartana is a funded company, having raised a total of $39M across 4 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $50M, raised on Jan 20, 2022.
How many employees does Vartana have?
As of Dec 31, 2024, the latest employee count at Vartana is 23.
What does Vartana do?
Vartana was founded in 2020 in San Francisco, United States, as a provider of SaaS-based POS software solutions. Businesses are supported in managing customer growth without affecting cash flow, while total contract values and collections are enhanced through multi-year upfront payment contracts. Pre-approved payment plans are offered to sales teams, and end-to-end deal processes are handled via a central dashboard in the fintech sector.
Who are the top competitors of Vartana?
What products or services does Vartana offer?
Vartana offers Financing Platform and AI Deal Generation Assistant.
Who are Vartana's investors?
Vartana has 12 investors. Key investors include Capchase, Activant Capital, Mayfield, Audacious Ventures, and Myriad Venture Partners.