About Vartana
Vartana is a Retail company based in San Francisco (United States) founded in 2020 by Ahmed Sharif and Kush Kella, and was acquired by Capchase in June 2025. SaaS-based POS software solutions for businesses are provided. It operates in the Retail and Financial Services sectors. Vartana has raised $39 million across 4 funding rounds from investors including Capchase, Activant Capital and Mayfield. The company has 23 employees. Its chief executive, as recorded, is Kush Kella. Vartana offers products and services including Financing Platform and AI Deal Generation Assistant. Its focus areas include FinTech, Alternative Lending, Online Lenders and Business Loans. Its legal entity is VARTANA, INC. Its competitors include Slope, KEO World and Gynger; 3 of its 3 listed competitors have raised funding.
Company details
Vartana was founded in 2020 in San Francisco, United States, as a provider of SaaS-based POS software solutions. Businesses are supported in managing customer growth without affecting cash flow, while total contract values and collections are enhanced through multi-year upfront payment contracts. Pre-approved payment plans are offered to sales teams, and end-to-end deal processes are handled via a central dashboard in the fintech sector.
Products & Services of Vartana
Vartana offers a comprehensive portfolio of products and services, including Financing Platform and AI Deal Generation Assistant.
AI tool for automated credit approvals and payment options in deals
Generates payment terms directly in CRM for faster deal closures
Funding Insights of Vartana
Vartana has successfully raised a total of $39M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39M
- Total Rounds 4
- Last Round Series B — $20M
- First Round $50M
(Jan 2022)
- Investors Count 11
All 4 funding rounds of Vartana with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2023 | $20M | Series B | – | Activant Capital | |
| Jan 2023 | $12M | Series A | – | Mayfield | |
| Jan 2022 | $50M | Debt – Conventional | – | – | |
| Jan 2022 | $7M | Seed | – | Audacious Ventures |
12 investors in total: 7 institutional and 5 angel.
Investors in Vartana
Vartana has secured backing from 12 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Capchase, Activant Capital and Mayfield.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in tech sectors | activantcapital.com | Greenwich, United States | ||
Mayfield is focused on AI innovation and venture capital investments. | mayfield.com | Menlo Park, United States | ||
Investments in technology startups are managed by Audacious Ventures. | audacious.co | Auckland, New Zealand | ||
Capital and ecosystem support are provided to early-stage entrepreneurs. | xeroxventures.com | |||
Investments are directed by Flex Capital into multiple sectors. | flexcapital.com | San Francisco, United States | ||
Diversified debt and equity investments are managed by i80 Group. | i80group.com | New York, United States | ||
Provider of an online revenue-based financing platform for SaaS businesses | 2020 | capchase.com | Cambridge, United States | |
SM Shoaib Makani | Founder of KeepTruckin, active angel investor in Indian startups | unknown_c25fade8b7574a21b | ||
JK Joe Kraus | Angel investor, entrepreneur, ex-Google exec, active in Indian startup ecosystem | unknown_8af4c814451747b0b | ||
BS Bipul Sinha | Co-founder & CEO of Rubrik, prominent angel investor in tech startups | unknown_c26745cf4df74d0bb |
Investor details for Vartana
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Vartana
19 people are tracked at Vartana (5 in leadership, 14 in team); the tracked headcount is 23.
| Name | Role | Group |
|---|---|---|
Ahmed Sharif | Co-Founder | Leadership |
Kush Kella | Co-Founder & CEO | Leadership |
Brian Mulder | Head Of Program Management | Leadership |
Don Au Yeung | CFO | Leadership |
Tobin Sipes | Director Of Program Management | Leadership |
Ahmed Qureshi | Ops Manager | Team |
Hamza Siddiqui | Software Engineer | Team |
Muhammed Nuyan | Lead Software Engineer | Team |
Maham Masood | Software Engineer | Team |
Moiz Sheikh | Fullstack Engineer | Team |
Bilal Arshad | Software Engineer | Team |
Amir Ali | Credit Underwriter | Team |
Carlos Delatorre | Investor/advisor | Team |
Muhammad Haroon | Full Stack Engineer | Team |
Patrick Lindsay | Corporate Controller | Team |
Ammar Rafi | Manager Capital Market | Team |
Maryam Mukhtar | Software Engineer | Team |
Abdullah Tariq | Operation Manager Credit Risk And Underwriting | Team |
Derek Chan | Finance And Accounting At Vartana | Team |
Complete people profiles for Vartana
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Vartana
4 dated milestones of Vartana across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Vartana is founded.
- Funding First funding round of $50.0M.
- Funding Latest funding round, Series B, of $20.0M.
- Exit Acquired by Capchase.
Competitors of Vartana
Vartana has 3 listed competitors in our database, 3 of them funded. They include Slope, KEO World and Gynger.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| slope.finance | 2021 | Mountain View, United States | $10.3M | Decentralized cryptocurrency exchange and wallet services are provided by Slope. | ||
| keoworld.com | 2020 | Miami, United States | $20M | Consumer and business loans are facilitated via an online platform. | ||
| gynger.io | 2021 | New York, United States | $31.7M | Online platform offering POS loans to purchase SaaS products for businesses |
Detailed competitors of Vartana
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Vartana
The website of Vartana (vartana.com) receives about 3K visits a month.
- Monthly visits3K
▲ 5.4% vs previous month
Websites whose visitors overlap most with Vartana. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| activantcapital.com | 100% | #2,647,372 | View details |
Top companies in B2B Marketplaces & Wholesale
3 companies that operate in the same segment as Vartana (B2B Marketplaces & Wholesale) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category products are facilitated through an online B2B cross-border marketplace. | 1999 | New York, New York, United States | USD 144.12 B | 124,320 | ||
Online catering marketplace for enterprises | 2007 | Boston, Massachusetts, United States | USD 435.92 M | 923 | ||
Platform for on-demand distributed manufacturing and prototyping is provided. | 2013 | Gaithersburg, Maryland, United States | USD 200.44 M | USD 686.63 M | 1,090 |
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Related news about Vartana
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Frequently Asked Questions about Vartana
Vartana was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Vartana is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Kush Kella is the CEO of Vartana, as recorded in our data. They have also founded this company.
Vartana is a funded company, having raised a total of $39M across 4 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $50M, raised on Jan 2022.
Vartana has 23 employees.
Vartana was founded in 2020 in San Francisco, United States, as a provider of SaaS-based POS software solutions. Businesses are supported in managing customer growth without affecting cash flow, while total contract values and collections are enhanced through multi-year upfront payment contracts. Pre-approved payment plans are offered to sales teams, and end-to-end deal processes are handled via a central dashboard in the fintech sector.
Vartana offers Financing Platform and AI Deal Generation Assistant.
Vartana has 12 investors. Key investors include Capchase, Activant Capital, Mayfield, Audacious Ventures, and Myriad Venture Partners.
Vartana operates through Vartana, Inc..
Yes. Vartana was acquired by Capchase in June 2025.