About VEGDOG
VEGDOG is a company based in Munchen (Germany) founded in 2016 by Valerie Henssen and Tessa Zaune Figlar. VEGDOG has raised $13.8 million across 3 funding rounds from investors including Green Generation Fund, Katjes Greenfood and SFO.
- Total Equity Funding$13.8M (USD)
in 3 rounds
- Latest Funding Round$10.27M (USD), Series A
Jun 2025
- InvestorsGreen Generation Fund
& 6 more
Apps and channels of VEGDOG
its YouTube channel VEGDOG - DO GOOD. FEED BETTER. has 732 subscribers and 30 videos.
Videos from VEGDOG
The most watched videos on VEGDOG's YouTube channel, VEGDOG - DO GOOD. FEED BETTER. (732 subscribers). Click a video to play it here.
More on VEGDOG - DO GOOD. FEED BETTER..
Funding Insights of VEGDOG
VEGDOG has successfully raised a total of $13.8M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $10.27 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.8M
- Total Rounds 3
- Last Round Series A — $10.27M
- Investors Count 7
All 3 funding rounds of VEGDOG with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2025 | $10.27M | Series A | – | ECBF | |
| Nov 2022 | $3.53M | Series A | – | Green Generation Fund, Katjes Greenfood | |
| Aug 2020 | – | Seed | – | Katjes Greenfood | – |
7 investors in total: 6 institutional and 1 angel.
Investors in VEGDOG
VEGDOG has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Green Generation Fund, Katjes Greenfood and SFO.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments are made in European startups. | 2021 | greengenerationfund.com | Berlin, Germany | |
Entrepreneurial experience and capital are provided to support businesses. | – | sfo.vc | - | |
Venture capital is provided by ECBF for bioeconomy transformation. | – | ecbf.vc | Bonn, Germany | |
A direct investments platform is operated for private equity and real estate. | 2012 | select.investments | Singapore, Singapore | |
- | – | katjesgreenfood.de | - | |
DL Dominique Locher | Swiss-Indian angel investor, founder of Helion Advisors, focused on tech startups | – | unknown_f5a00b0d46a14665a | - |
Attollo is engaged in supporting energy leaders for sustainable marine solutions. | – | attollo.com | Hamburg, Germany |
Investor details for VEGDOG
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of VEGDOG
13 people are tracked at VEGDOG (6 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Valerie Henssen | Co-Founder & Co-CEO | Leadership |
Tessa Zaune Figlar | Co-Founder & Co-CEO | Leadership |
Anja Hudak | Head of Finance & HR | Leadership |
Annika V. | Art Director | Leadership |
Philipp Elsbrock | Head of Brand & Communications | Leadership |
Dominika Czyzewska | Head Of Quality Management | Leadership |
Lena Geppert | Product Manager (interim) | Team |
Yvonne Sternenfeld | Back Office Manager | Team |
Lara Onur | Senior Marketing Manager | Team |
Caroline Csakli | Sales Marketing Assistant | Team |
Alena Thielert | Online-marketing | Team |
Kevin Horntasch | Venture Debt Investment | Team |
Rebecca Winters | Strategic Category & Product Manager | Team |
Complete people profiles for VEGDOG
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of VEGDOG
3 dated milestones of VEGDOG across 9 years, from founding to its latest funding, stage changes and deals.
- Founded VEGDOG is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $10.3M.
Web traffic of VEGDOG
The website of VEGDOG (vegdog.de) receives about 44.5K visits a month and ranks #570,960 among all websites worldwide, #4,619 in Pet Food and Supplies.
- Monthly visits44.5K
▲ 18.4% vs previous month
- Unique visitors18.8K
per month
- Global rank#570,960
among all websites
- Category rank#4,619
Pets and Animals · Pet Food and Supplies
- Bounce rate32%
- Pages per visit5.1
- Average visit1 min 33 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with VEGDOG. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
naftie.de | naftie.de | 100% | – | #1,167,964 | – |
anicura.ch | anicura.ch | 98% | – | #1,008,175 | – |
bellfor.info | bellfor.info | 98% | – | #383,152 | – |
checkforpet.de | checkforpet.de | 97% | – | #1,083,226 | – |
| heyholy.com | 97% | 46.4K | #451,634 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for VEGDOG
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Vegdog
Complete news archive for VEGDOG
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to VEGDOG
10 companies that operate in the same segment as VEGDOG (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 63.81 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Frequently Asked Questions about VEGDOG
VEGDOG was founded in 2016 and raised its 1st funding round 4 years after it was founded.
VEGDOG is headquartered in Munchen, Germany. It is registered at Munchen, Bayern, Germany.
Valerie Henssen is the current CEO of VEGDOG. They have also founded this company.
VEGDOG is a funded company, having raised a total of $13.8M across 3 funding rounds to date.
VEGDOG was founded in 2016 in Munich, Germany, as an internet-first brand in the pet food sector. Subscription-based services are provided for vegan dog products, including snacks, nutritional supplements, wet food, and dry food. Ingredients such as beetroot, peas, carrots, and other natural components are utilized in the formulations. Operations focus on direct-to-consumer delivery within the European market.
VEGDOG has 7 investors. Key investors include Green Generation Fund, Katjes Greenfood, SFO, ECBF, and Dominique Locher.
VEGDOG operates through Younikat Gmbh.