About VEGEMITE
VEGEMITE is a company based in Melbourne (Australia) founded in 1923 was acquired by Bega Cheese in January 2017.. VEGEMITE offers products and services including VEGEMITE Spread, Mitey Merch, and Kid’s Sippy Cup and Plate Set. VEGEMITE operates in a competitive market with competitors including Deliciou, Yumi’s, Mingle, alg Seaweed and Snowy River Black Garlic, among others.
- Headquarter Melbourne, Australia
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Bega Cheese Limited
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
Bega Cheese
(Jan 18, 2017)
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Products & Services of VEGEMITE
VEGEMITE offers a comprehensive portfolio of products and services, including VEGEMITE Spread, Mitey Merch, and Kid’s Sippy Cup and Plate Set. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Yeast extract spread for enhancing flavor in meals and snacks.
Branded items like cups and key rings for consumer promotion.
Child-friendly products featuring brand designs for daily use.
Funding Insights of VEGEMITE
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in VEGEMITE
VEGEMITE has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Bega Cheese. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Cheese and spreads are manufactured and distributed by Bega Cheese.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by VEGEMITE
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - VEGEMITE
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Vegemite Comparisons
Competitors of VEGEMITE
VEGEMITE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Deliciou, Yumi’s, Mingle, alg Seaweed and Snowy River Black Garlic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Bacon seasonings in various flavors are offered by Deliciou worldwide.
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| domain | founded_year | HQ Location |
Spices and seasonings are manufactured by Yumi’s in Australia.
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| domain | founded_year | HQ Location |
Spices and seasonings are branded and distributed by Mingle.
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| domain | founded_year | HQ Location |
Manufacturer & brand of seaweed spices & salt
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| domain | founded_year | HQ Location |
Organic garlic concentrates are offered by an internet-first brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Vegemite
Frequently Asked Questions about VEGEMITE
When was VEGEMITE founded?
VEGEMITE was founded in 1923.
Where is VEGEMITE located?
VEGEMITE is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Who is the current CEO of VEGEMITE?
Paul Van Heerwaarden is the current CEO of VEGEMITE.
What does VEGEMITE do?
Vegemite was established in 1923 in Melbourne, Australia, as a brand in the food sector. Yeast extract spreads without fat, added sugar, or animal ingredients are manufactured. Key variants offered include Cheesybite, Reduced Salt, and Blend 17. These products are utilized on sandwiches, toast, crumpets, crackers, and as fillings in pastries. Distribution is handled through organized retail outlets.
Who are the top competitors of VEGEMITE?
VEGEMITE's top competitors include Deliciou, Snowy River Black Garlic and Yumi’s.
What products or services does VEGEMITE offer?
VEGEMITE offers VEGEMITE Spread, Mitey Merch, and Kid’s Sippy Cup and Plate Set.
Who are VEGEMITE's investors?
VEGEMITE has 1 investor. Key investors include Bega Cheese.