About VEGEMITE
VEGEMITE is a Consumer company based in Melbourne (Australia) founded in 1923, and was acquired by Bega Cheese in January 2017. Yeast-based food spreads are produced and sold by Vegemite. Its chief executive, as recorded, is Paul Van Heerwaarden. Its website vegemite.com.au draws about 31 thousand monthly visits. VEGEMITE offers products and services including VEGEMITE Spread, Mitey Merch, and Kid’s Sippy Cup and Plate Set. Its focus areas include Food and Agriculture, Food & Beverage Products, Grocery & Staples and Spices & Seasonings. Its legal entity is Bega Cheese Limited. Its competitors include Deliciou, Yumi’s and Mingle; 1 of its 3 listed competitors has raised funding.
Company details
Vegemite was established in 1923 in Melbourne, Australia, as a brand in the food sector. Yeast extract spreads without fat, added sugar, or animal ingredients are manufactured. Key variants offered include Cheesybite, Reduced Salt, and Blend 17. These products are utilized on sandwiches, toast, crumpets, crackers, and as fillings in pastries. Distribution is handled through organized retail outlets.
- Headquarters Melbourne, Australia
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Website vegemite.com.au
- Social X Facebook Instagram YouTube
- Acquired by Bega Cheese (Jan 2017)
- Legal Name Bega Cheese Limited
- Investors
- Acquired byBega Cheese
(Jan 2017)
Products & Services of VEGEMITE
VEGEMITE offers a comprehensive portfolio of products and services, including VEGEMITE Spread, Mitey Merch, and Kid’s Sippy Cup and Plate Set.
Yeast extract spread for enhancing flavor in meals and snacks.
Branded items like cups and key rings for consumer promotion.
Child-friendly products featuring brand designs for daily use.
Apps and channels of VEGEMITE
its YouTube channel VEGEMITE has 1.88K subscribers and 25 videos.
Videos from VEGEMITE
The most watched videos on VEGEMITE's YouTube channel, VEGEMITE (1.88K subscribers). Click a video to play it here.
More on VEGEMITE.
Investors in VEGEMITE
VEGEMITE has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Bega Cheese.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cheese and spreads are manufactured and distributed by Bega Cheese. | 1899 | begacheese.com.au | Melbourne, Australia |
Investor details for VEGEMITE
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People of VEGEMITE
1 people are tracked at VEGEMITE (1 in leadership).
| Name | Role | Group |
|---|---|---|
Paul Van Heerwaarden | CEO | Leadership |
Complete people profiles for VEGEMITE
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Timeline of VEGEMITE
2 dated milestones of VEGEMITE across 94 years, from founding to its latest funding, stage changes and deals.
- Founded VEGEMITE is founded.
- Exit Acquired by Bega Cheese.
Competitors of VEGEMITE
VEGEMITE has 3 listed competitors in our database, 1 of them funded. They include Deliciou, Yumi’s and Mingle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| deliciou.com | 2016 | Melbourne, Australia | $58,252 | Bacon seasonings in various flavors are offered by Deliciou worldwide. | ||
| yumis.com.au | 1990 | Hallam, Australia | Spices and seasonings are manufactured by Yumi’s in Australia. | |||
| mingleseasoning.com | 2016 | Melbourne, Australia | Spices and seasonings are branded and distributed by Mingle. |
Detailed competitors of VEGEMITE
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Web traffic of VEGEMITE
The website of VEGEMITE (vegemite.com.au) receives about 31.3K visits a month and ranks #569,837 among all websites worldwide, #3,496 in Groceries.
- Monthly visits31.3K
▼ 28.2% vs previous month
- Unique visitors18.2K
per month
- Global rank#569,837
among all websites
- Category rank#3,496
Food and Drink · Groceries
- Bounce rate33%
- Pages per visit3.9
- Average visit1 min 26 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with VEGEMITE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sanitarium.com | sanitarium.com | 100% | #465,332 | – | |
onlyoz.com.au | onlyoz.com.au | 100% | – | ||
greataussiefood.com.au | greataussiefood.com.au | 100% | – | ||
| theaustralianfoodshop.com | 99% | #328,059 | View details | ||
aussiefavourites.com.au | aussiefavourites.com.au | 98% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for VEGEMITE
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Related news about Vegemite
Complete news archive for VEGEMITE
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Frequently Asked Questions about VEGEMITE
VEGEMITE was founded in 1923.
VEGEMITE is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Paul Van Heerwaarden is the CEO of VEGEMITE, as recorded in our data.
Vegemite was established in 1923 in Melbourne, Australia, as a brand in the food sector. Yeast extract spreads without fat, added sugar, or animal ingredients are manufactured. Key variants offered include Cheesybite, Reduced Salt, and Blend 17. These products are utilized on sandwiches, toast, crumpets, crackers, and as fillings in pastries. Distribution is handled through organized retail outlets.
VEGEMITE offers VEGEMITE Spread, Mitey Merch, and Kid’s Sippy Cup and Plate Set.
VEGEMITE has 1 investor. Key investors include Bega Cheese.
VEGEMITE operates through Bega Cheese Limited.
Yes. VEGEMITE was acquired by Bega Cheese in January 2017.