About Velocity
Velocity is a Financial Services company based in Bengaluru (India) founded in 2020 by Atul Khichariya, Abhiroop Medhekar, and Saurav Swaroop. Revenue-based financing and tools are offered to e-commerce businesses. It operates on a FinTech, Revenue Share, and Subscription Services model. Velocity has raised $30.3 million across 2 funding rounds from investors including Valar Ventures, Presight Capital and iSeed. The company has 151 employees. Its chief executive, as recorded, is Abhiroop Medhekar. Its website velocity.in draws about 75 thousand monthly visits. Its Indian entity White Wizard Technologies Private Limited reported revenue of ₹34.53 Cr. Velocity offers products and services including Finance, Shipping, Vani AI, Insights, and Payments. Its focus areas include Technology, FinTech, Retail and eCommerce.
Company details
Velocity is established as a key enabler for eCommerce brands in India. Digital-first businesses are supported through innovative products like smart capital, fast logistics, hassle-free payments, and AI-powered solutions. Sectors such as eCommerce, SaaS, EdTech, and restaurants are served with tailored financial and operational tools. Growth is facilitated through revenue-based financing, shipping optimization, and data analytics. An exclusive ecosystem of partners and community events is provided to accelerate brand development and networking opportunities.
- Headquarters Bengaluru, India
- Employees 151
- Founders Atul Khichariya, Abhiroop Medhekar, Saurav Swaroop
- SectorsFinancial Services
- Website category Finance · Investing
- Email••••••••
- Phone•••• ••••
- Website velocity.in
- Social LinkedIn X Facebook Instagram
- Legal Name White Wizard Technologies Pvt. Ltd.
- Date of Incorporation 12 Feb, 2019
- Jurisdiction Gurgaon, Haryana, India
- Annual Revenue₹34.53 Cr
FY 2025 · +55% YoY
- Net Loss-₹16.62 Cr
FY 2025 · -48% margin
- EBITDA-₹16.49 Cr
FY 2025 · -48% margin
- Total Equity Funding$30.3M (USD)
in 2 rounds
- Latest Funding Round$20M (USD), Series A
Nov 2021
- InvestorsValar Ventures
& 5 more
- Employee Count151
Associated legal entities of Velocity
Velocity is associated with 2 registered companies on The Company Check; the primary company is White Wizard Technologies Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| White Wizard Technologies Private Limited CIN U72900HR2019PTC078467 | Active | 12 Feb 2019 | Gurgaon, Haryana | ₹34.5 Cr | 151 | 3 | View details |
| White Wizard Solutions Private Limited CIN U65990KA2020PTC134257 | Active | 22 May 2020 | Bangalore, Karnataka | ₹0.2 Cr | 2 | View details |
Products & Services of Velocity
Velocity offers a comprehensive portfolio of products and services, including Finance, Shipping, Vani AI, Insights, and Payments.
Financing solutions are provided for eCommerce growth needs.
Fast shipping services are offered for eCommerce brands.
AI-powered communication tools are developed for customer interaction.
Data-driven insights are provided for eCommerce decision-making.
Hassle-free payment solutions are facilitated for online businesses.
Funding Insights of Velocity
Velocity has successfully raised a total of $30.3M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $20 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.3M
- Total Rounds 2
- Last Round Series A — $20M
- First Round $10.3M
(Mar 2021)
- Investors Count 6
All 2 funding rounds of Velocity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $20M | Series A | – | Valar Ventures | |
| Mar 2021 | $10.3M | Seed | – | Valar Ventures | – |
6 investors in total: 3 institutional and 3 angel.
Investors in Velocity
Velocity has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Valar Ventures, Presight Capital and iSeed.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global investments in tech sectors are conducted by Valar Ventures. | valar.com | New York, United States | ||
Venture capital fund backed by the Christian family office | presight.vc | West Hollywood, United States | ||
Micro venture capital fund focused on multiple sectors | iseed.vc | |||
MG Maninder Gulati | Global Strategy Officer at OYO, active angel investor in Indian startups | unknown_31b5c0587a454bdbb | ||
ZP Zac Prince | Founder of BlockFi, prominent crypto investor, active in fintech space | unknown_91eb7e8f638344868 | ||
PT Philippe Teixeira Da Mota | Angel investor and entrepreneur, co-founder of Hedonova, focused on alternative investments. | unknown_925e32526ecc4f1db |
Investor details for Velocity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of White Wizard Technologies Private Limited (Velocity)
White Wizard Technologies Private Limited is the primary company behind Velocity. The boards of the 2 registered companies of Velocity currently have 3 directors; the longest-serving is Abhiroop Sharad Medhekar, appointed in 2019. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Abhiroop Sharad Medhekar DIN 07120504 | Director | 12 Feb 2019 | 7 yrs 9 mo | White Wizard Technologies Private Limited, White Wizard Solutions Private Limited |
| Atul Khichariya DIN 08701624 | Director | 17 Feb 2020 | 6 yrs 8 mo | White Wizard Technologies Private Limited, White Wizard Solutions Private Limited |
| Saurav Swaroop DIN 08959533 | Director | 12 Nov 2020 | 6 yrs | White Wizard Technologies Private Limited |
People of Velocity
16 people are tracked at Velocity (8 in leadership, 8 in team); the tracked headcount is 151.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership | |
| Co-Founder & CTO | Leadership | |
Veer Kaushal | Director- Operations and Collections | Leadership |
Sameer Yadav | VP of Sales | Leadership |
Subramanian M K | Director - Key Account Management | Leadership |
Rishabh Sinha | Head Of Legal | Leadership |
Kanika Mittal | Founder’s Office | Leadership |
Divesh Kumar Singh | Growth | Team |
karthik velusamy | Senior Executive Management Information System | Team |
Common Gmail | Sales Manager | Team |
Arunima Priya | Operations Manager | Team |
Sanchi Bubna | Senior Manager | Team |
Rohit Deb | Operations Manager - Loan Ops, Debt Partnership, Process Excellence , Strategy | Team |
Nayan Kumar | Sr. Ops- Growth | Team |
Maneesh Das | Growth Manager | Team |
Complete people profiles for Velocity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Velocity
Figures of White Wizard Technologies Private Limited, the primary company behind Velocity, for FY 2025. Revenue was ₹34.53 Cr (+55% year on year). Net loss was -₹16.62 Cr (-48% margin). EBITDA was -₹16.49 Cr (-48% margin). Revenue has grown at a compounded annual rate of +89% over three years and +235% over five years.
- ₹34.53 CrRevenue · FY 2025 · +55% YoY
- -₹16.62 CrNet loss · -48% margin
- -₹16.49 CrEBITDA · -48% margin
- ₹20.4 LakhPaid-up capital
- 151Employees (provident fund records)
- +89%Revenue CAGR, 3 years
- +235%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of White Wizard Technologies Private Limited are on its company page.
Detailed financial statements for Velocity
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Velocity
3 dated milestones of Velocity across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Velocity is founded.
- Funding First funding round of $10.3M.
- Funding Latest funding round, Series A, of $20.0M.
Web traffic of Velocity
The website of Velocity (velocity.in) receives about 75.4K visits a month and ranks #379,394 among all websites worldwide, #3,930 in Investing.
- Monthly visits75.4K
▲ 14.2% vs previous month
- Unique visitors18.3K
per month
- Global rank#379,394
among all websites
- Category rank#3,930
Finance · Investing
- Bounce rate35%
- Pages per visit6.4
- Average visit5 min 22 sec
- DevicesDesktop 68% · Mobile 32%
Websites whose visitors overlap most with Velocity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| eximiusvc.com | 100% | #1,031,726 | View details | ||
| quintedge.com | 97% | 142.9K | #308,635 | View details | |
| investmentnetwork.in | 96% | #663,620 | View details | ||
| venturecatalysts.in | 90% | 12.4K | #1,748,044 | View details | |
| getvantage.co | 89% | 12.2K | #1,278,775 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Velocity
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Alternative Lending
3 companies that operate in the same segment as Velocity (Alternative Lending) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 589.25 M | USD 179.52 M | 3,670 | |
Technology platform for real estate transactions and mortgages is provided. | 2014 | Gurugram, Haryana, India | USD 97.98 M | USD 28.9 M | 9,619 | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 320.39 M | USD 185.7 M | 2,787 |
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Related news about Velocity
Complete news archive for Velocity
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Frequently Asked Questions about Velocity
Velocity was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Velocity is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Abhiroop Medhekar is the CEO of Velocity, as recorded in our data. They have also founded this company.
Velocity is a funded company, having raised a total of $30.3M across 2 funding rounds to date. The company's 1st funding round was a Seed of $10.3M, raised on Mar 2021.
Velocity has 151 employees.
The primary company behind Velocity, White Wizard Technologies Private Limited, reported revenue of ₹34.53 Cr for FY 2025, up 55% year on year.
Velocity is established as a key enabler for eCommerce brands in India. Digital-first businesses are supported through innovative products like smart capital, fast logistics, hassle-free payments, and AI-powered solutions. Sectors such as eCommerce, SaaS, EdTech, and restaurants are served with tailored financial and operational tools. Growth is facilitated through revenue-based financing, shipping optimization, and data analytics. An exclusive ecosystem of partners and community events is provided to accelerate brand development and networking opportunities.
Velocity offers Finance, Shipping, Vani AI, Insights, and Payments.
Velocity has 6 investors. Key investors include Valar Ventures, Presight Capital, iSeed, Maninder Gulati, and Zac Prince.
Velocity is associated with 2 legal entities: White Wizard Technologies Private Limited, White Wizard Solutions Private Limited.
The legal entities of Velocity currently have 3 directors, including Abhiroop Sharad Medhekar, Saurav Swaroop, Atul Khichariya.