About VelvetCase
VelvetCase is a company based in Mumbai (India) founded in 2012 by Kapil Rameshkumar Hetamsaria. It operates as a D2C. VelvetCase has raised $2.73 million across 3 funding rounds from investors including LetsVenture, 3one4 Capital and The Chennai Angels. The company has 3 employees. VelvetCase operates in a competitive market with competitors including Ornativa, Zaprest, Mirakin, Chateauvince Solitaires and Gehna, among others.
- Headquarter Mumbai, India
- Employees 3
- Founders Kapil Rameshkumar Hetamsaria
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Website velvetcase.com
- Social Facebook
- Legal Name Bodhi Brands Private Limited
- Date of Incorporation 19 Apr, 2012
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹36.1 Lakh
FY 2025 · -24% YoY
- Net Loss-₹9.2 Lakh
FY 2025 · -26% margin
- EBITDA₹1.4 Lakh
FY 2025 · 4% margin
- Total Equity Funding$2.73M (USD)
in 3 rounds
- Latest Funding Round$145.71K (USD), Series A
Apr 2018
- InvestorsLetsVenture
& 78 more
- Employee Count3
Associated legal entities of VelvetCase
VelvetCase operates through Bodhi Brands Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Bodhi Brands Private Limited CIN U36100MH2012PTC229948 | Active | 19 Apr 2012 | Mumbai, Maharashtra | ₹0.4 Cr | 3 | 2 | View details |
Funding Insights of VelvetCase
VelvetCase has successfully raised a total of $2.73M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $145.71 thousand completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.73M
- Total Rounds 3
- Last Round Series A — $145,712
- First Round $1.08M
(Nov 2014)
- Investors Count 79
All 3 funding rounds of VelvetCase with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2018 | $145,712 | Series A | $7.72M | Pranav Dedhia, Pranav Dedhia | |
| Mar 2016 | $1.51M | Series A | $7.46M | Uniqorn Ventures | |
| Nov 2014 | $1.08M | Seed | $••••• | Shah Capital |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2018 | $7.72M | •••••••• |
| Mar 2016 | $7.46M | •••••••• |
| Nov 2014 | $••••• | •••••••• |
Full valuation and stage history of VelvetCase
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $7.72M (Apr 2018). 79 investors in total: 18 institutional and 61 angel.
Investors in VelvetCase
VelvetCase has secured backing from 79 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include LetsVenture, 3one4 Capital and The Chennai Angels.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage centric tech-focused venture capital firm investing primarily in India | 2015 | uniqornventures.com | Bengaluru, India | |
Investments are managed by T R Santhanakrishnan's office in Mauritius. | – | ktaru.com | Ebene City, Mauritius | |
Consumer tech startups are funded by Kalpavriksha Ventures venture capital. | – | kalpavrikshaventures.tcc.mode | Bengaluru, India | |
Ventures in mRosary, agriculture, and equipment services. | 2017 | kalpataruventures.com | Pune, India | |
Venture capital investments in technology sectors like SaaS and Fintech in India. | 2016 | 3one4capital.com | Bengaluru, India | |
Venture funding in technology-intensive businesses within healthcare, education, and India-centric markets. | 2012 | aarincapital.com | Bengaluru, India | |
Real estate development is funded by Al Hamra Group VC. | – | alhamragroup.ae | Ras Al-khaimah, United Arab Emirates | |
Angel network focused on multiple sectors | 2007 | thechennaiangels.com | Chennai, India | |
Multi-stage tech and offline focused venture capital firm investing primarily in India | – | tuscanventures.com | Mumbai, India | |
Early & Growth stage Tech-focused venture capital firm funding companies in the US, Canada & Europe | – | tolacapital.com | Seattle, United States |
Investor details for VelvetCase
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Bodhi Brands Private Limited (VelvetCase)
Bodhi Brands Private Limited is the primary company behind VelvetCase. The board of Bodhi Brands Private Limited currently have 2 directors; the longest-serving is Kapil Rameshkumar Hetamsaria, appointed in 2012. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Kapil Rameshkumar Hetamsaria DIN 03429981 | Director | 19 Apr 2012 | 14 yrs 5 mo | Bodhi Brands Private Limited |
| Nirmaladevi Rameshkumar Hetamsaria DIN 07975859 | Director | 28 Oct 2017 | 8 yrs 11 mo | Bodhi Brands Private Limited |
People of VelvetCase
2 people are tracked at VelvetCase (2 in leadership); the tracked headcount is 3.
| Name | Role | Group |
|---|---|---|
| Founder, CEO | Leadership | |
| Co-founder, COO | Leadership |
Complete people profiles for VelvetCase
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of VelvetCase
Figures of Bodhi Brands Private Limited, the primary company behind VelvetCase, for FY 2025. Revenue was ₹36.1 Lakh (-24% year on year). Net loss was -₹9.2 Lakh (-26% margin). EBITDA was ₹1.4 Lakh (4% margin). Revenue has grown at a compounded annual rate of -54% over three years and -35% over five years.
- ₹36.1 LakhRevenue · FY 2025 · -24% YoY
- -₹9.2 LakhNet loss · -26% margin
- ₹1.4 LakhEBITDA · 4% margin
- ₹4 LakhPaid-up capital
- 3Employees (provident fund records)
- -54%Revenue CAGR, 3 years
- -35%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Bodhi Brands Private Limited are on its company page.
Detailed financial statements for VelvetCase
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
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Timeline of VelvetCase
4 dated milestones of VelvetCase across 6 years, from founding to its latest funding, stage changes and deals.
- Founded VelvetCase is founded.
- Funding First funding round of $1.1M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $146K.
Competitors of VelvetCase
VelvetCase operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ornativa, Zaprest, Mirakin, Chateauvince Solitaires and Gehna, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ornativa.com | 2014 | Hyderabad, India | $71,166 | – | Online brand of fast fashion jewelry | |
| zaprest.com | 2015 | Delhi, India | – | – | Provides a web-based platform for crowd-designed 3D-printed fashion accessories. | |
| mirakin.com | 2015 | Delhi, India | – | – | Manages an e-commerce store for 3D printed, custom-made private label jewelry. | |
| chateauvince.com | 2017 | Panchkula, India | – | – | Offers custom designer jewelry including rings, earrings, and pendants for individual clients. | |
| gehnaindia.com | 1996 | Chennai, India | – | – | Sells personalized handmade jewelry online and in physical stores. | |
| orosilber.com | 2001 | Delhi, India | – | – | Specializes in 3D printed jewelry designs and manufacturing. | |
| rossiajewels.com | 2014 | Haryana, India | – | – | Rossia Jewel is a direct-to-consumer brand offering customized, handcrafted precious jewelry. | |
| detara.shop | 2013 | Surat, India | – | – | Runs a direct-to-consumer brand for diamond jewelry. | |
| auticworld.in | 2023 | Surat, India | – | – | An online fashion brand offering a wide range of luxury accessories across multiple categories. |
Detailed competitors of VelvetCase
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of VelvetCase
Websites that share an audience with VelvetCase (velvetcase.com).
Websites whose visitors overlap most with VelvetCase. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jewelsouk.com | 100% | – | – | View details | |
| voylla.com | 96% | 99.4K | #347,159 | View details | |
pngadgiljewellers.com | pngadgiljewellers.com | 95% | – | – | – |
zaamor.com | zaamor.com | 94% | – | – | – |
| azvavows.com | 76% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for VelvetCase
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Velvetcase
Complete news archive for VelvetCase
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to VelvetCase
10 companies that operate in the same segment as VelvetCase (Fashion & Lifestyle Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | Geneve, Geneve, Switzerland | – | USD 26.07 B | – | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 321.03 M | USD 3.81 B | 12,530 | |
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | – | USD 6.03 B | 7,331 | |
Company offering diverse collection of watches for men, women, and children, featuring various styles from formal to casual | 1984 | Bengaluru, Karnataka, India | – | USD 9.32 B | 17,820 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Internet first brand of fashion products for men and women | 1999 | London, England, United Kingdom | – | USD 3.31 B | 3,210 | |
Retail jewellery store offering multiple gold and silver products | 1991 | Madurai, Tamil Nadu, India | – | USD 905.85 M | 3,090 | |
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women | 1994 | Kolkata, West Bengal, India | USD 13.01 M | USD 898.49 M | 2,900 | |
Women's footwear, bags, and accessories are designed and retailed. | 1996 | Singapore, Singapore | USD 30 M | – | – | |
Internet first brand offering apparel wear for men and women | 1981 | New York, New York, United States | – | USD 3.47 B | 14,200 |
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Frequently Asked Questions about VelvetCase
VelvetCase was founded in 2012 and raised its 1st funding round 2 years after it was founded.
VelvetCase is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Kapil Rameshkumar Hetamsaria is the current CEO of VelvetCase. They have also founded this company.
VelvetCase is a funded company, having raised a total of $2.73M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.08M, raised on Nov 2014.
VelvetCase has 3 employees.
The primary company behind VelvetCase, Bodhi Brands Private Limited, reported revenue of ₹36.1 Lakh for FY 2025, down 24% year on year.
VelvetCase, established in 2012, excels in producing consumer products, luxury goods, jewelry, and customized jewelry. Offers a direct-to-consumer brand of customized precious jewelry. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide. It continues to evolve, meeting industry challenges with strategic approaches.
VelvetCase's top competitors include Ornativa, Zaprest and Chateauvince Solitaires.
VelvetCase has 79 investors. Key investors include LetsVenture, 3one4 Capital, The Chennai Angels, K Raheja Corp, and RAAY Global Investments.
The valuation of VelvetCase is $7.72M as of Apr 2018.
VelvetCase operates through Bodhi Brands Private Limited.
The legal entities of VelvetCase currently have 2 directors, including Kapil Rameshkumar Hetamsaria, Nirmaladevi Rameshkumar Hetamsaria.