About Vena Marketing
Vena Marketing is a Technology company based in Toronto (Canada) founded in 2011 by Rishi Grover. It operates as an AI-powered financial planning and accounting software is offered. Vena Marketing has raised $385.02 million across 7 funding rounds from investors including Mogo, Canadian Imperial Bank of Commerce and Vista Equity Partners. Vena Marketing has completed 1 acquisition, including Acterys. Its chief executive is Hunter Madeley. Its website venasolutions.com draws about 135 thousand monthly visits. Vena Marketing offers products and services including Vena Platform, Vena Insights, Vena Copilot, and Vena for PowerPoint. Its focus areas include Enterprise Applications, Business Intelligence, Data Discovery and Visualization and Reporting and Dashboarding. Its legal entity is VENA SOLUTIONS INC. Its competitors include Workday Adaptive Planning, Host Analytics, Anaplan, Sigma and Planful and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Vena Marketing was founded in 2011 in Toronto, Canada. AI-powered software for financial planning and accounting is developed in the fintech sector. Financial and operational planning, reporting, and analysis are streamlined by the platform. Advanced analytics, modeling, and AI tools are integrated to support decisions by finance, operations, and business leaders. Excel compatibility and AI insights are utilized to facilitate productivity and team collaboration.
Products & Services of Vena Marketing
Vena Marketing offers a comprehensive portfolio of products and services, including Vena Platform, Vena Insights, Vena Copilot, and Vena for PowerPoint.
AI-powered tool for financial planning and analysis integration.
Provides advanced analytics for financial intelligence and reporting.
Automates FP&A tasks to enhance strategic decision-making.
Enables data-driven presentations with real-time insights.
Apps and channels of Vena Marketing
its YouTube channel Vena Solutions has 675 subscribers and 30 videos.
Videos from Vena Marketing
The most watched videos on Vena Marketing's YouTube channel, Vena Solutions (675 subscribers). Click a video to play it here.
More on Vena Solutions.
Funding Insights of Vena Marketing
Vena Marketing has successfully raised a total of $385.02M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $385.02M
- Total Rounds 7
- First Round $3.01M
(Oct 2012)
- Investors Count 6
All 7 funding rounds of Vena Marketing with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2025 | – | Debt – Conventional | – | – | |
| Apr 2021 | $241.29M | Series C | – | Vista Equity Partners | |
| Sep 2020 | $25M | Debt – Conventional | – | – | |
| Jan 2019 | $115M | Series C | – | JMI Management | |
| Jul 2016 | $22.84M | Series C | – | Centana Growth Partners | – |
| Nov 2013 | $2.88M | Series A | – | Mogo | – |
| Oct 2012 | $3.01M | Series A | – | Klass Capital | – |
6 investors in total: 6 institutional.
Investors in Vena Marketing
Vena Marketing has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Mogo, Canadian Imperial Bank of Commerce and Vista Equity Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward high-growth enterprise software and technology companies. | – | vistaequitypartners.com | Austin, United States | |
Investments are made in growth-stage tech and offline US/Canada companies. | – | centanagrowth.com | New York, United States | |
Private equity firm investing in software companies | – | jmi.com | Baltimore, United States | |
Investments are made by Klass Capital in enterprise software startups. | – | klass.com | Toronto, Canada | |
Commercial banking services are provided to individuals and businesses. | 1867 | cibc.com | Toronto, Canada | |
Personal loans and lines of credit are provided by Mogo. | 2008 | mogo.ca | Vancouver, Canada |
Investor details for Vena Marketing
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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People of Vena Marketing
99 people are tracked at Vena Marketing (43 in leadership, 56 in team).
| Name | Role | Group |
|---|---|---|
Rishi Grover | Co-Founder | Leadership |
Hunter Madeley | CEO | Leadership |
Gautam Yadav | Senior Director | Leadership |
Anna Puzone | Director Of Strategic Accounts | Leadership |
Tracey Mikita | Chief People Officer | Leadership |
Melissa Howatson | Chief Financial Officer | Leadership |
Allison Munro | CMO | Leadership |
Le Truong | Chief Legal Officer | Leadership |
Jonathan Seibel | Director, Sales Development | Leadership |
Hugh Cumming | CTO | Leadership |
Peter Gilfillan | Chief Sales Officer | Leadership |
Viktoriya Vus | Associate Talent Partner | Leadership |
Jenny H. | Senior HR Business Partner & Team Lead | Leadership |
Monica Alves Iliopoulos | Total Rewards Director | Leadership |
Muneerah Kanji | Vp, Finance | Leadership |
Jonathan Paul | Vice President, Content Marketing | Leadership |
Brandon G. | Senior Vice President, Technology Operations | Leadership |
Lauren Chisholm | Vice President Of Area Sales | Leadership |
Patrick Massot | Director Of Sales, SMB | Leadership |
Alex Perry | Director, Enterprise Sales | Leadership |
79 more people are available in the full profile.
Complete people profiles for Vena Marketing
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Vena Marketing
Vena Marketing has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Acterys.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provides AI-driven financial planning, analytics, and data intelligence for enterprises worldwide. | acterys.com | Chicago, United States | 2003 | Feb 2026 | •••• |
Complete acquisition details for Vena Marketing
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Complete history
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Timeline of Vena Marketing
4 dated milestones of Vena Marketing across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Vena Marketing is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Debt – Conventional,.
- Acquisition Acquires Acterys.
Competitors of Vena Marketing
Vena Marketing has 9 listed competitors in our database, 9 of them funded. They include Workday Adaptive Planning, Host Analytics, Anaplan, Sigma and Planful, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adaptiveinsights.com | 2003 | Palo Alto, United States | $150.35M | 416 | Cloud-based financial planning and analytics are delivered via SaaS. | |
| hostanalytics.com | 2000 | Redwood, United States | $72.15M | 153 | Cloud-based EPM applications for financial planning and analytics are delivered. | |
| anaplan.com | 2006 | San Francisco, United States | $300M | 834 | Operational planning and forecasting solutions are offered to businesses. | |
| sigmacomputing.com | 2014 | San Francisco, United States | $662M | 172 | Sigma is recognized for business intelligence and analytics solutions. | |
| planful.com | 2000 | Redwood, United States | $71.65M | 191 | Cloud-based financial planning and advisory solutions are provided for businesses. | |
| datarails.com | 2015 | Rishon Lezion, Israel | $99.5M | – | Cloud-based financial planning and analytics solutions are offered for businesses. | |
| cloudability.com | 2011 | Portland, United States | $44.03M | 110 | Cloud expenses are monitored and analyzed for organizational efficiency. | |
| pigment.com | 2019 | Paris, France | $396.9M | – | A platform for business planning and project management is offered. | |
| kontist.com | 2016 | Berlin, Germany | $46.73M | 61 | Digital banking services are offered to freelancers and self-employed professionals. |
Detailed competitors of Vena Marketing
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Vena Marketing
The website of Vena Marketing (venasolutions.com) receives about 134.5K visits a month and ranks #334,349 among all websites worldwide, #7,899 in Programming and Developer Software.
- Monthly visits134.5K
▲ 12.5% vs previous month
- Unique visitors57.2K
per month
- Global rank#334,349
among all websites
- Category rank#7,899
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate50%
- Pages per visit2.0
- Average visit55 sec
- DevicesDesktop 51% · Mobile 49%
Websites whose visitors overlap most with Vena Marketing. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sheetgo.com | 100% | 293.8K | #207,111 | View details | |
| jedox.com | 96% | 180.3K | #269,214 | View details | |
| gooddata.com | 96% | 185.5K | #194,432 | View details | |
| journyx.com | 94% | 76K | #456,590 | View details | |
| cockroachlabs.com | 94% | 179.1K | #229,337 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vena Marketing
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in SME & Vertical Software
10 companies that operate in the same segment as Vena Marketing (SME & Vertical Software), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based ERP software is offered for multiple industries. | 1991 | Loughborough, England, United Kingdom | USD 1.49 B | – | 7,356 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,049 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | 2,684 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | 3,900 | |
Machine learning-based tools are provided for DIY brand design creation. | 2014 | Tel Aviv, Israel | USD 70.6 M | – | – | |
Cloud-based software for visualizing municipal financial data is provided. | 2012 | Redwood City, California, United States | USD 182.12 M | USD 2.39 M | 90 | |
Online trading platforms and investment tools are provided by Samco. | 2015 | Mumbai, Maharashtra, India | USD 19.61 M | – | – |
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Related news about Vena Marketing
Complete news archive for Vena Marketing
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Frequently Asked Questions about Vena Marketing
Vena Marketing was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Vena Marketing is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Hunter Madeley is the current CEO of Vena Marketing.
Vena Marketing is a funded company, having raised a total of $385.02M across 7 funding rounds to date. The company's 1st funding round was a Series A of $3.01M, raised on Oct 2012.
Vena Marketing was founded in 2011 in Toronto, Canada. AI-powered software for financial planning and accounting is developed in the fintech sector. Financial and operational planning, reporting, and analysis are streamlined by the platform. Advanced analytics, modeling, and AI tools are integrated to support decisions by finance, operations, and business leaders. Excel compatibility and AI insights are utilized to facilitate productivity and team collaboration.
Vena Marketing's top competitors include Workday Adaptive Planning, Anaplan and Sigma.
Vena Marketing offers Vena Platform, Vena Insights, Vena Copilot, and Vena for PowerPoint.
Vena Marketing has made 1 acquisition, including Acterys.
Vena Marketing has 6 investors. Key investors include Mogo, Canadian Imperial Bank of Commerce, Vista Equity Partners, Centana Growth Partners, and JMI Management.
Vena Marketing operates through Vena Solutions Inc..
The website of Vena Marketing receives about 135 thousand visits a month and ranks #334,349 among all websites worldwide.