About Vera Bradley
Vera Bradley is a company based in Roanoke (United States) founded in 1982. The company has 1,730 employees. Vera Bradley has completed 1 acquisition, including Pura Vida Bracelets.
- Headquarter Roanoke, United States
- Employees 1,730
- Stage Public
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website verabradley.com
- Social LinkedIn X Facebook
- Legal Name Vera Bradley, Inc.
- Annual Revenue$269.65 M (USD)-15.42as on Jan 31, 2026
- Net Profit-$32.68 M (USD)2.1as on Jan 31, 2026
- EBITDA$646 K (USD)-90.16as on Jan 31, 2026
- Employee Count1,730
- Investments & Acquisitions
People of Vera Bradley
32 people are tracked at Vera Bradley (17 in leadership, 5 in board & advisors, 10 in team); the tracked headcount is 1,730.
| Name | Role | Group |
|---|---|---|
Michael Schwindle | Chief Financial Officer | Leadership |
Alison Hiatt | Chief Marketing Officer | Leadership |
Mark Dely | Chief Administrative Officer | Leadership |
Jacqueline Ardrey | President, CEO & Director | Leadership |
Nikki Yoerg | Director, Brand Strategy | Leadership |
Carmen Wu | Director, Asia Operation | Leadership |
Stephanie Lawrence | Vice President Of Licensing & Strategic Initiatives | Leadership |
Gregory Jaeger | Director Brand Marketing | Leadership |
Stephanie Scheele | VP Of Marketing | Leadership |
Jillian Griffith | Director, Marketing Planning | Leadership |
Julie North | Vp, Human Resources | Leadership |
Gabrielle Schweickart | Director, Paid Media | Leadership |
Pam Sours | Senior Vice President Operations | Leadership |
Susan Campbell | Director (cx) Customer Experience | Leadership |
David Farrell | Vice President - Merchandise Planning And Allocation | Leadership |
Tiffany W. | Director Of Merchandising | Leadership |
Janet Cohen | General Manager | Leadership |
Carrie M. Tharp | Director | Board & advisors |
Kristina Cashman | Director | Board & advisors |
Frances P. Philip | Director | Board & advisors |
12 more people are available in the full profile.
Complete people profiles for Vera Bradley
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IPO & Listings of Vera Bradley
Vera Bradley is a publicly listed company on the NASDAQ with ticker symbol VRA in USA, operating in the Consumer non-durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date21 Oct 2010
- Listed onNASDAQ: VRA
- Listed entityVera Bradley, Inc.
- Exchange sectorConsumer non-durables
- ISINUS92335C1062
- Share price$5.14 (+1.18% on the day) · 2026-10-09
- Market capitalisation$147.5M
- EPS (diluted, trailing year)$-0.37
- Volume (last session)406,240
Financials of Vera Bradley
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $269.6M | -$32.7M | $646,000 |
| 2024 | $318.8M | -$33.4M | $6.6M |
| 2023 | $470.8M | $7.8M | $47.4M |
| 2022 | $500.0M | -$59.7M | $9.3M |
| 2021 | $540.5M | $17.8M | $58.9M |
Detailed financial statements for Vera Bradley
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Investments & Acquisitions by Vera Bradley
Vera Bradley has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Pura Vida Bracelets.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brand of handcrafted bracelets and accessories | puravidabracelets.com | San Diego, United States | 2010 | Jun 2019 | $75M |
Complete acquisition details for Vera Bradley
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Timeline of Vera Bradley
3 dated milestones of Vera Bradley across 37 years, from founding to its latest funding, stage changes and deals.
- Founded Vera Bradley is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Pura Vida Bracelets.
Web traffic of Vera Bradley
The website of Vera Bradley (verabradley.com) receives about 2M visits a month and ranks #18,627 among all websites worldwide, #872 in Fashion and Apparel.
- Monthly visits2M
▼ 8.1% vs previous month
- Unique visitors1.1M
per month
- Global rank#18,627
among all websites
- Category rank#872
Lifestyle · Fashion and Apparel
- Bounce rate36%
- Pages per visit6.1
- Average visit3 min 13 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Vera Bradley. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
coach.com | coach.com | 100% | – | #2,807 | – |
| katespade.com | 85% | 2.1M | #13,504 | View details | |
| zappos.com | 83% | 20.7M | #1,928 | View details | |
| baggu.com | 80% | – | #29,039 | View details | |
coachoutlet.com | coachoutlet.com | 79% | – | #2,931 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vera Bradley
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Latest news on Vera Bradley
Complete news archive for Vera Bradley
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- Brand-specific news history
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Similar companies to Vera Bradley
10 companies that operate in the same segment as Vera Bradley (Retail Stores & Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | – | USD 86.29 B | 270,000 | |
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | – | – | 13,447 | |
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M | – | – | |
Multi-format offline retail is operated in India. | 1997 | Mumbai, Maharashtra, India | USD 3.41 B | USD 280.87 K | 32 | |
Grocery products are retailed through a nationwide chain of stores. | 1883 | Cincinnati, Ohio, United States | – | – | – | |
Internet first brand of fashion apparel wear for men and women | 1975 | Arteixo, A Coruna, Spain | – | USD 308.1 M | 1,454 | |
Retailer offering wide array of perfumes | 1910 | Dusseldorf, North Rhine-westphalia, Germany | USD 259.43 M | – | – | |
Groceries, essentials, clothing, and electronics are retailed nationwide. | 1962 | Minneapolis, Minnesota, United States | – | USD 104.78 B | 440,000 | |
Hypermarkets and retail stores are operated globally by Carrefour. | 1959 | Massy, France | – | USD 98.74 B | 324,750 | |
Fashion apparel, shoes, and accessories are retailed nationwide. | 1901 | Seattle, Washington, United States | – | – | – |
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Frequently Asked Questions about Vera Bradley
Vera Bradley was founded in 1982.
Vera Bradley is headquartered in Roanoke, United States. It is registered at Roanoke, Virginia, United States.
Vera Bradley has 1,730 employees.
Annual revenue of Vera Bradley is $269.65M as on Jan 31, 2026.
Vera Bradley was founded in 1982 in Roanoke, United States, and operates in the fashion and accessories sector. A variety of womens bags, such as crossbody, tote, shoulder, duffel, backpacks, and travel options, are designed and sold by the company. Accessories including wallets, pouches, keychains, scarves, and jewelry are also offered, along with home goods and apparel. Materials like cotton, leather, and canvas are utilized across product lines.
Yes, Vera Bradley is publicly traded on NASDAQ under the ticker symbol VRA.
Vera Bradley has made 1 acquisition, including Pura Vida Bracelets.
The website of Vera Bradley receives about 2 million visits a month and ranks #18,627 among all websites worldwide.