About Verb Products
Verb Products is a Consumer company based in New York (United States) founded in 2010. Hair care products and styling tools are offered by Verb Products. It operates on a Direct-to-Consumer (D2C) model. Verb Products has raised $445 thousand across 1 funding round. Its website verbproducts.com draws about 173 thousand monthly visits. Verb Products offers products and services including Ghostâ„¢ Shampoo, Ghostâ„¢ Conditioner, Ghostâ„¢ Oil, Volume Collection, and Hydrate Collection. Its focus areas include Consumer Goods, Personal Care and Hair Care. Its legal entity is VERB PRODUCTS, LLC. Its competitors include Revela, Vegamour and K18 Hair; 3 of its 3 listed competitors have raised funding.
Company details
Hair care solutions and styling tools are provided by Verb Products. Various collections targeting specific hair needs such as volume, hydration, curl definition, and damage repair are developed. Products for fine, thick, coarse, and curly hair types are included in their offerings. The company focuses on delivering salon-quality results through weightless formulas and specialized treatments. Operations are centered on direct consumer engagement through an online platform.
- Headquarters New York, United States
- SectorsConsumer
- Website verbproducts.com
- Social LinkedIn X Facebook Instagram
- Legal Name Verb Products, Llc
- Total Equity Funding$445K (USD)
in 1 rounds
- Latest Funding Round$445K (USD), Seed
Jul 2012
Products & Services of Verb Products
Verb Products offers a comprehensive portfolio of products and services, including Ghost™ Shampoo, Ghost™ Conditioner, Ghost™ Oil, Volume Collection, and Hydrate Collection.
A weightless shampoo for fine hair types.
A weightless conditioner for fine hair care.
A weightless oil for fine hair styling.
Volumizing products for flat hair enhancement.
Hydrating products for dry hair restoration.
Funding Insights of Verb Products
Verb Products has successfully raised a total of $445K through 1 strategic funding round. The most recent funding activity was a Seed round of $445 thousand completed in July 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $445,000
- Total Rounds 1
- Last Round Seed — $445,000
- First Round $445,000
(Jul 2012)
All 1 funding rounds of Verb Products with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2012 | $445,000 | Seed | – | – | – |
People of Verb Products
9 people are tracked at Verb Products (3 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Jayson Rapaport | Co-Founder | Leadership |
Nicole Johnson | Digital & Social Director | Leadership |
Meg Lerner | Vice President Marketing | Leadership |
Monika Apland | Inventory and Demand Planning Manager | Team |
Brooke Cote | GM | Team |
Ví Martínez Rivera | Customer Service & Community Manager | Team |
Zarnab Ansari | Inventory Analyst | Team |
Olivia David | Brand And Education Manager | Team |
Bernadette Smith | Senior Manager, Formula And Product Development | Team |
Complete people profiles for Verb Products
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Timeline of Verb Products
2 dated milestones of Verb Products across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Verb Products is founded.
- Funding First funding round of $445K.
Competitors of Verb Products
Verb Products has 3 listed competitors in our database, 3 of them funded. They include Revela, Vegamour and K18 Hair.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| getrevela.com | 2021 | Woburn, United States | $6.5M | 14 | Hair care products are offered through an internet-first brand. | |
| vegamour.com | 2017 | Los Angeles, United States | $80M | Natural hair care products are offered via an internet-first brand. | ||
| k18hair.com | 2019 | San Francisco, United States | $25M | Hair care products are offered through an internet-first brand model. |
Detailed competitors of Verb Products
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Verb Products
The website of Verb Products (verbproducts.com) receives about 173.1K visits a month.
- Monthly visits173.1K
▼ 7.6% vs previous month
Websites whose visitors overlap most with Verb Products. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ulta.com | 100% | 47.7M | #504 | View details | |
| sephora.com | 91% | 54.5M | #494 | View details | |
| malinandgoetz.com | 90% | 123.9K | #185,263 | View details | |
| matrix.com | 85% | 219K | #235,465 | View details | |
londonlovesbeauty.com | londonlovesbeauty.com | 85% | #519,727 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Verb Products
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Verb Products (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Verb Products
Complete news archive for Verb Products
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Frequently Asked Questions about Verb Products
Verb Products was founded in 2010 and raised its 1st funding round 2 years after it was founded.
Verb Products is headquartered in New York, United States. It is registered at New York, New York, United States.
Verb Products is a funded company, having raised a total of $445K across 1 funding round to date. The company's 1st funding round was a Seed of $445K, raised on Jul 2012.
Hair care solutions and styling tools are provided by Verb Products. Various collections targeting specific hair needs such as volume, hydration, curl definition, and damage repair are developed. Products for fine, thick, coarse, and curly hair types are included in their offerings. The company focuses on delivering salon-quality results through weightless formulas and specialized treatments. Operations are centered on direct consumer engagement through an online platform.
Verb Products offers Ghostâ„¢ Shampoo, Ghostâ„¢ Conditioner, Ghostâ„¢ Oil, Volume Collection, and Hydrate Collection.
Verb Products operates through Verb Products, Llc.
The website of Verb Products receives about 173 thousand visits a month.