About Vertu
Vertu is a company based in Crookham (United Kingdom) founded in 1998 was acquired by Bafertonltd in March 2017. Vertu offers products and services including Quantum Flip, Meta Max, Ironflip, and Vertu AI Diamond Ring. Vertu operates in a competitive market with competitors including OwnFone and RealSAM, among others.
- Headquarter Crookham, United Kingdom
- SectorsConsumer
- Website category Computers Electronics and Technology · Telecommunications
- Website vertu.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Bafertonltd (Mar 2017)
- Legal Name Vertu Accounts Ltd
- Date of Incorporation 20 Sep, 2018
- Jurisdiction MANSFIELD, ENGLAND
- InvestorsEQT
& 2 more
- Acquired by
Products & Services of Vertu
Vertu offers a comprehensive portfolio of products and services, including Quantum Flip, Meta Max, Ironflip, and Vertu AI Diamond Ring.
Flip phone offering advanced features for premium users
Web3-enabled smartphone with luxury design elements
High-end flip device with customizable materials
Luxury smart ring with AI integration for users
Apps and channels of Vertu
its YouTube channel Vertu Official has 39K subscribers and 30 videos.
Videos from Vertu
The most watched videos on Vertu's YouTube channel, Vertu Official (39K subscribers). Click a video to play it here.
More on Vertu Official.
Investors in Vertu
Vertu has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include EQT and Bafertonltd.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
EQT is recognized as a global investment organization focused on value creation. | 1994 | eqtgroup.com | Stockholm, Sweden | |
- | – | bafertonltd.tcc.mode | - |
Investor details for Vertu
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Vertu
11 people are tracked at Vertu (4 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Robert Forrester | CEO | Leadership |
Kenny Zhang | Director Research Development | Leadership |
Frank Gao | CTO | Leadership |
Lin | CMO | Leadership |
Yu Sun | Software Product Manager | Team |
Jenny Lu | Program Component Quality Engineer | Team |
Irfan Shah | Social Media Manager | Team |
Carol Halajda | Product Marketing Specialist - Leather Goods | Team |
Ying Wang | Overseas Marketing Specialist | Team |
Jason Zhang | Partnership Manager | Team |
Murray Brown | Baseband Specialist | Team |
Complete people profiles for Vertu
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Vertu
3 dated milestones of Vertu across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Vertu is founded.
- Exit Acquired by EQT.
- Exit Acquired by Bafertonltd.
Competitors of Vertu
Vertu operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as OwnFone and RealSAM, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ownfone.com | 2008 | Islington, United Kingdom | $1.04M | 2 | Customizable mobile handsets and GPS tracking devices are provided. | |
| realsam.co.uk | 2016 | London, United Kingdom | – | – | Develops voice-controlled smartphones and tools for visually impaired individuals. |
Detailed competitors of Vertu
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Vertu
The website of Vertu (vertu.com) receives about 906.1K visits a month and ranks #76,996 among all websites worldwide, #9,101 in Telecommunications.
- Monthly visits906.1K
▲ 21.7% vs previous month
- Unique visitors375.4K
per month
- Global rank#76,996
among all websites
- Category rank#9,101
Computers Electronics and Technology · Telecommunications
- Bounce rate48%
- Pages per visit2.1
- Average visit56 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Vertu. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
vertu-russia.ru | vertu-russia.ru | 100% | – | – | – |
vertu-spb.ru | vertu-spb.ru | 87% | – | #13,947,041 | – |
myvertu.ru | myvertu.ru | 84% | – | – | – |
goldvish.com | goldvish.com | 81% | – | – | – |
| gresso.com | 81% | 680.7K | #4,334,575 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vertu
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Vertu
Complete news archive for Vertu
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Vertu
10 companies that operate in the same segment as Vertu (Consumer Electronics), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Microsoft is recognized for software, hardware, and gaming solutions. | 1975 | Redmond, Washington, United States | – | USD 281.72 B | 228,000 | |
Consumer electronics, computers, and software are designed and sold worldwide. | 1976 | Cupertino, California, United States | – | USD 416.16 B | 164,000 | |
Consumer electronics and entertainment products are designed for global markets. | 1946 | New York, New York, United States | – | USD 78.25 B | 112,300 | |
Manufacturer of consumer electronics and home appliances products | 1984 | Qingdao, Shandong, China | – | USD 43.1 B | 122,730 | |
High-end audio equipment is manufactured for home and automotive sectors. | 1965 | Worthing, United Kingdom | USD 37.6 M | – | – | |
Multi-category electronics are provided by an internet-first brand. | 2020 | London, England, United Kingdom | USD 448.3 M | – | – | |
Speakers and headphones are designed and marketed by Beats Electronics. | 2008 | Santa Monica, California, United States | USD 560 M | – | – | |
Mobile technologies for Nokia are manufactured and supplied globally. | 2016 | Espoo, Finland | USD 610 M | USD 189.56 M | 68 | |
Mobile devices, cases, tablets, and screen protectors are offered online. | 1928 | Chicago, Illinois, United States | USD 10 M | USD 329.65 M | 284 | |
Multi-category consumer electronics are manufactured and distributed globally. | 1969 | Qingdao, Shandong, China | – | USD 8.23 B | 18,100 |
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Frequently Asked Questions about Vertu
Vertu was founded in 1998.
Vertu is headquartered in Crookham, United Kingdom. It is registered at Crookham, Hampshire, United Kingdom.
Vertu is a British manufacturer of luxury mobile handsets, company was originally set up by Nokia in 1998 with an aim to sell mobile phones as fashion accessories. The Company also gives an option of personal customization for handsets. Vertu phone are generally equipped with rare rocks and are made of elements like titanium. The company also owns retails stores in addition to retailing its phones through partners. Additionally, the company also sells accessories like speakers, headphones, cases and pens etc. In 2012 Nokia sold Vertu to PE group EQT VI which in turn sold it to Godin Holding in 2015.
Vertu offers Quantum Flip, Meta Max, Ironflip, and Vertu AI Diamond Ring.
Vertu has 2 investors. Key investors include EQT, and Bafertonltd.
Vertu operates through Vertu Accounts Ltd.
Yes. Vertu was acquired by Bafertonltd in March 2017.
The website of Vertu receives about 906 thousand visits a month and ranks #76,996 among all websites worldwide.

