About Viator
Viator is a Travel & Hospitality company based in San Francisco (United States) founded in 1995, and was acquired by TripAdvisor in July 2014. Tours and activities are discovered and booked online. Viator has raised $17.6 million across 3 funding rounds from investors including TripAdvisor, The Carlyle Group and TVP. Viator has completed 1 acquisition, including Our Explorer. Its website viator.com draws about 26.3 million monthly visits. Its focus areas include Consumer, Online Travel, Tours & Activities and Online Agency. Its legal entity is Viator, Inc. Its competitors include WeTravel, Sosh SF and Mindtrip; 3 of its 3 listed competitors have raised funding.
Company details
Viator was founded in 1995 and is headquartered in San Francisco, United States. An online platform is maintained in the travel sector, where tours and activities are discovered and reserved by users. Bookings are facilitated through submission of details and electronic payments. Traveler guides are offered alongside these services to support planning. Operations focus on global accessibility via the viator.com domain.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsTravel & Hospitality
- Website category Travel and Tourism · Tourist Attractions
- Website viator.com
- Social LinkedIn
- Acquired by TripAdvisor (Jul 2014)
- Legal Name Viator, Inc
- Total Equity Funding$17.6M (USD)
in 3 rounds
- Latest Funding Round$7.6M (USD), Series C
May 2008
- InvestorsTripAdvisor
& 2 more
- Investments & Acquisitions
- Acquired byTripAdvisor
(Jul 2014)
Funding Insights of Viator
Viator has successfully raised a total of $17.6M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $7.6 million completed in May 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.6M
- Total Rounds 3
- Last Round Series C — $7.6M
- First Round $6M
(Oct 2005)
- Investors Count 2
All 3 funding rounds of Viator with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2008 | $7.6M | Series C | – | The Carlyle Group | |
| Jun 2006 | $4M | Series B | – | – | |
| Oct 2005 | $6M | Series B | – | The Carlyle Group |
3 investors in total: 3 institutional.
Investors in Viator
Viator has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include TripAdvisor, The Carlyle Group and TVP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward multiple sectors. | 1986 | carlyle.com | ||
Investments in US tech and life sciences are made stage-agnostically. | tvp.com.au | |||
Travel and accommodation reviews are provided through an app-based platform. | 2000 | tripadvisor.com | Needham, United States |
Investor details for Viator
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People of Viator
1 people are tracked at Viator (1 in leadership).
| Name | Role | Group |
|---|---|---|
Rod Cuthbert | Leadership |
Complete people profiles for Viator
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Investments & Acquisitions by Viator
Viator has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Our Explorer.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ourexplorer.com was established in 2006 as an online entity. | ourexplorer.com | 2006 | Oct 2010 | •••• |
Complete acquisition details for Viator
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Timeline of Viator
5 dated milestones of Viator across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Viator is founded.
- Funding First funding round of $6.0M.
- Funding Latest funding round, Series C, of $7.6M.
- Acquisition Acquires Our Explorer.
- Exit Acquired by TripAdvisor.
Competitors of Viator
Viator has 3 listed competitors in our database, 3 of them funded. They include WeTravel, Sosh SF and Mindtrip.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wetravel.com | 2014 | San Francisco, United States | $123.06M | Group trips are created and managed through an online platform. | ||
| sosh.com | 2010 | San Francisco, United States | $12.25M | Local activities and tours are booked via an app-based platform. | ||
| mindtrip.ai | 2023 | Palo Alto, United States | $19M | Trips are discovered, planned, and booked through an AI-powered platform. |
Detailed competitors of Viator
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Web traffic of Viator
The website of Viator (viator.com) receives about 26.3M visits a month and ranks #1,889 among all websites worldwide, #41 in Tourist Attractions.
- Monthly visits26.3M
▲ 2.8% vs previous month
- Unique visitors13.1M
per month
- Global rank#1,889
among all websites
- Category rank#41
Travel and Tourism · Tourist Attractions
- Bounce rate44%
- Pages per visit3.7
- Average visit3 min 33 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Viator. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| getyourguide.com | 100% | 45.4M | #1,239 | View details | |
| tripadvisor.com | 77% | 97.7M | #493 | View details | |
| klook.com | 55% | 44.9M | #1,027 | View details | |
| booking.com | 49% | 596.4M | #49 | View details | |
| lonelyplanet.com | 46% | 3.2M | #22,034 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Viator
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- 40 similar websites
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Top companies in Online Travel
3 companies that operate in the same segment as Viator (Online Travel) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 5.07 B | 6,209 | ||
Multiple travel services are booked via an app-based platform. | 1999 | Miami, Florida, United States | USD 331.37 M | 5,191 |
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Related news about Viator
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Frequently Asked Questions about Viator
Viator was founded in 1995 and raised its 1st funding round 10 years after it was founded.
Viator is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Viator is a funded company, having raised a total of $17.6M across 3 funding rounds to date. The company's 1st funding round was a Series B of $6M, raised on Oct 2005.
Viator was founded in 1995 and is headquartered in San Francisco, United States. An online platform is maintained in the travel sector, where tours and activities are discovered and reserved by users. Bookings are facilitated through submission of details and electronic payments. Traveler guides are offered alongside these services to support planning. Operations focus on global accessibility via the viator.com domain.
Viator has made 1 acquisition, including Our Explorer.
Viator has 3 investors. Key investors include TripAdvisor, The Carlyle Group, and TVP.
Viator operates through Viator, Inc.
Yes. Viator was acquired by TripAdvisor in July 2014.
The website of Viator receives about 26.3 million visits a month and ranks #1,889 among all websites worldwide.