Victory Records

Chicago, United States Founded: 1989 • Age: 37 yrs Acquired By Concord
Licensed music artist merchandise is retailed online.

About Victory Records

Victory Records is a Retail company based in Chicago (United States) founded in 1989 by Tony Brummel, and was acquired by Concord in September 2019. Licensed music artist merchandise is retailed online. Victory Records offers products and services including Music Albums, Merchandise, and Store Products. Its focus areas include Licensed Merchandise E-Commerce, Entertainment and Music. Its competitors include Rock The Bells, Sidestep and Rockmerch; 3 of its 3 listed competitors have raised funding.

Company details

Victory Records was founded in 1989 in Chicago, United States, and operates as an online retailer in the music merchandise sector. Licensed products from artists, such as cassettes, digital albums, t-shirts, mugs, vinyl records, hoodies, flags, socks, and can covers, are offered through the platform. Music videos of various artists are also provided. The domain victoryrecords.com serves as the primary access point for these services.

Key Metrics

Products & Services of Victory Records

Victory Records offers a comprehensive portfolio of products and services, including Music Albums, Merchandise, and Store Products.

Music Albums
Music

Albums featuring rock and punk bands for fans

Merchandise
Apparel

Items like t-shirts from featured bands

Store Products
Ecommerce

Online shop for music and related goods

Apps and channels of Victory Records

its YouTube channel Craft Recordings has 102K subscribers.

Craft Recordings
YouTube 102K subscribers Music
Open channel

Investors in Victory Records

Victory Records has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Concord.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Music publishing and record companies
1973concord.comBeverly Hills, United States
Premium access

Investor details for Victory Records

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Victory Records

1 people are tracked at Victory Records (1 in leadership).

NameRoleGroup
Tony Brummel
FounderLeadership
Premium access

Complete people profiles for Victory Records

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Victory Records

2 dated milestones of Victory Records across 30 years, from founding to its latest funding, stage changes and deals.

  1. Founded Victory Records is founded.
  2. Exit Acquired by Concord.

Competitors of Victory Records

Victory Records has 3 listed competitors in our database, 3 of them funded. They include Rock The Bells, Sidestep and Rockmerch.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
rockthebells.com2018Los Angeles, United States$23M
Licensed music merchandise is sold via an online platform.
sidestepapp.com2014Los Angeles, United States$150,000
Pre-order and expedited live event merchandise services are offered.
rockmerch.com2001Laguna Hills, United States$1.47M
Licensed band merchandise is offered through an online platform.
Premium access

Detailed competitors of Victory Records

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Victory Records

The website of Victory Records (victoryrecords.com) receives about 8.9K visits a month.

  • Monthly visits
    8.9K

    ▼ 17.4% vs previous month

Similar websites

Websites whose visitors overlap most with Victory Records. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
fearlessrecords.com
fearlessrecords.com
100%
#372,273–
epitaph.com
epitaph.com
100%
#405,104–
hopelessrecords.com
hopelessrecords.com
99%
#1,855,964–
noidearecords.com
noidearecords.com
93%
#2,467,111–
equalvision.com
equalvision.com
93%
#591,523–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 35 similar websites and full traffic analytics for Victory Records

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 35 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Licensed & Thematic Merchandise

3 companies that operate in the same segment as Victory Records (Licensed & Thematic Merchandise) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Licensed sports merchandise, collectibles, and betting platforms are provided.
2011New York, New York, United StatesUSD 4.85 B14,656
Hyperlocal delivery of marijuana products and consultations are facilitated.
2014San Francisco, California, United StatesUSD 186 M98
Smart vending solutions are provided for offline retailers and businesses.
2008Troy, United States334
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track β€” from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • βœ“
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • βœ“
    Full access to every database India & global coverage, advanced filters and rich profile details
  • βœ“
    Always-on access from your team account Single premium plan for everything you see on the portal

Related news about Victory Records

Premium access

Complete news archive for Victory Records

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Victory Records

Victory Records was founded in 1989.

Victory Records is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.

Victory Records was founded in 1989 in Chicago, United States, and operates as an online retailer in the music merchandise sector. Licensed products from artists, such as cassettes, digital albums, t-shirts, mugs, vinyl records, hoodies, flags, socks, and can covers, are offered through the platform. Music videos of various artists are also provided. The domain victoryrecords.com serves as the primary access point for these services.

Victory Records's top competitors include Rock The Bells, Rockmerch and Sidestep.

Victory Records offers Music Albums, Merchandise, and Store Products.

Victory Records has 1 investor. Key investors include Concord.

Yes. Victory Records was acquired by Concord in September 2019.

Explore millions of companies β€” effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals β€” all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available