About Vida E Caffe
Vida E Caffe is a Consumer company based in Cape Town (South Africa) founded in 2001, and was acquired by Athena Capital in June 2013. Operator of a specialty coffee shop chain offering food and beverages. Vida E Caffe has completed 1 acquisition, including Sweetbeet. Its website vidaecaffe.com draws about 21 thousand monthly visits. Vida E Caffe offers products and services including Coffee, Food Menu, and Rewards App. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its competitors include Wimpy, NIKOS and I Love Coffee.
Company details
A chain of specialty coffee shops was founded in 2001 in Cape Town, South Africa. Operations center on providing coffee drinks, smoothies, juices, and food items such as breakfast, lunch options, snacks, and desserts. Vegetarian, vegan, and Halal dietary needs are accommodated. Sustainability practices are incorporated into daily activities. The model features a rewards app and digital gift cards for customer engagement.
- Headquarters Cape Town, South Africa
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website vidaecaffe.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Athena Capital (Jun 2013)
- Investors
- Investments & Acquisitions
- Acquired byAthena Capital
(Jun 2013)
Products & Services of Vida E Caffe
Vida E Caffe offers a comprehensive portfolio of products and services, including Coffee, Food Menu, and Rewards App.
High-quality blends and single-origin coffee for daily consumption
Variety of breakfast, lunch, snacks, and sweet treats options
App for rewards, payments, and store location services
Apps and channels of Vida E Caffe
Vida E Caffe publishes 2 mobile apps with over 100K+ downloads.
Investors in Vida E Caffe
Vida E Caffe has secured backing from 1 investor. Prominent investors backing the company include Athena Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Athena Capital is engaged in private equity investments for innovation-led businesses. | 2003 | athenacapital.co.za | Cape Town, South Africa |
Investor details for Vida E Caffe
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People of Vida E Caffe
5 people are tracked at Vida E Caffe (2 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Frank van Asperen | General Manager International | Leadership |
Darren Levy | Chief Executive Officer | Leadership |
Zain Muller | New Product Development Manager | Team |
Udicka Delport | Group People Executive | Team |
Gys Steyn | Marketing Manager | Team |
Complete people profiles for Vida E Caffe
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Investments & Acquisitions by Vida E Caffe
Vida E Caffe has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Sweetbeet.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Restaurant serving salads, burritos, warm bowls, breakfast, and juices | sweetbeet.co.za | Cape Town, South Africa | 2017 | May 2022 | •••• |
Complete acquisition details for Vida E Caffe
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Timeline of Vida E Caffe
3 dated milestones of Vida E Caffe across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Vida E Caffe is founded.
- Exit Acquired by Athena Capital.
- Acquisition Acquires Sweetbeet.
Competitors of Vida E Caffe
Vida E Caffe has 3 listed competitors in our database. They include Wimpy, NIKOS and I Love Coffee.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wimpy.co.za | 1967 | Cape Town, South Africa | Family restaurant providing breakfast, lunch, and kids' meals in South Africa. | |||
| nikosgreek.co.za | 2017 | Durban, South Africa | A chain of limited-service restaurants is operated in South Africa. | |||
| ilovecoffeegroup.co.za | 2016 | Cape Town, South Africa | Social enterprise providing coffee, beverages, and hospitality training for Deaf community. |
Detailed competitors of Vida E Caffe
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Web traffic of Vida E Caffe
The website of Vida E Caffe (vidaecaffe.com) receives about 21.4K visits a month and ranks #1,098,742 among all websites worldwide, #9,102 in Restaurants and Delivery.
- Monthly visits21.4K
▼ 7.4% vs previous month
- Unique visitors10.7K
per month
- Global rank#1,098,742
among all websites
- Category rank#9,102
Food and Drink · Restaurants and Delivery
- Bounce rate41%
- Pages per visit2.4
- Average visit1 min 04 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Vida E Caffe. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
themugg.com | themugg.com | 100% | #15,324,476 | – | |
sluurpy.co.za | sluurpy.co.za | 82% | #11,851,529 | – | |
barracksroad.com | barracksroad.com | 79% | #4,117,537 | – | |
frozenforyou.co.za | frozenforyou.co.za | 79% | #951,355 | – | |
| kauai.co.za | 78% | #295,825 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Vida E Caffe
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Related news about Vida E Caffe
Complete news archive for Vida E Caffe
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Frequently Asked Questions about Vida E Caffe
Vida E Caffe was founded in 2001.
Vida E Caffe is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
A chain of specialty coffee shops was founded in 2001 in Cape Town, South Africa. Operations center on providing coffee drinks, smoothies, juices, and food items such as breakfast, lunch options, snacks, and desserts. Vegetarian, vegan, and Halal dietary needs are accommodated. Sustainability practices are incorporated into daily activities. The model features a rewards app and digital gift cards for customer engagement.
Vida E Caffe's top competitors include NIKOS, Wimpy and I Love Coffee.
Vida E Caffe offers Coffee, Food Menu, and Rewards App.
Vida E Caffe has made 1 acquisition, including Sweetbeet.
Vida E Caffe has 1 investor. Key investors include Athena Capital.
Yes. Vida E Caffe was acquired by Athena Capital in June 2013.
Yes. Vida E Caffe publishes vida e caffè and 1 more app, with over 100,000 downloads.

