About Viio
Viio is a company based in Copenhagen (Denmark) founded in 2009 by Michael Fornander and Morten Kruse Sondergaard was acquired by Matrix42 Benelux in October 2025.. Viio has raised $5.13 million across 4 funding rounds from investors including Matrix42 Benelux, 70V and North Ventures. Viio offers products and services including Intelligent Spend Management Platform, Savings Calculator, and Proactive Services. Viio operates in a competitive market with competitors including BetterCloud, Vendr, Zluri, Productiv and Zylo, among others.
- Headquarter Copenhagen, Denmark
- Founders Michael Fornander, Morten Kruse Sondergaard
- Stage Minicorn
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Viiotechnologies Aps
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Annual Revenue
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Net Profit
$-238.52 K (USD)59as on Dec 31, 2022
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EBITDA
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Total Equity Funding
$5.13 M (USD)
in 4 rounds
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Latest Funding Round
$3.43 M (USD), Series A
Jun 26, 2024
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Investors
Matrix42 Benelux
& 9 more
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Employee Count
Employee Count
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Acquired by
Matrix42 Benelux
(Oct 22, 2025)
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Products & Services of Viio
Viio offers a comprehensive portfolio of products and services, including Intelligent Spend Management Platform, Savings Calculator, and Proactive Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for managing and reducing software expenditures efficiently.
Tool to estimate potential savings on SaaS and cloud investments.
Services for negotiating vendor contracts and optimising spend.
Funding Insights of Viio
Viio has successfully raised a total of $5.13M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $3.43 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $3.4M
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First Round
First Round
(02 Apr 2020)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2024 | Amount | Series A - Viio | Valuation | North Ventures | |
| Jan, 2021 | Amount | Seed - Viio | Valuation | Vaekstfonden , PreSeed Ventures | |
| Nov, 2020 | Amount | Seed - Viio | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Viio
Viio has secured backing from 10 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Matrix42 Benelux, 70V and North Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Provision of financing, loans, equity, and insurance for Danish export and investment activities.
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Founded Year | Domain | Location | |
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B2B startups are accelerated through focused programs by 70V.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Viio
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Viio
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Viio Comparisons
Competitors of Viio
Viio operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BetterCloud, Vendr, Zluri, Productiv and Zylo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS applications management and security solutions are provided by BetterCloud.
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| domain | founded_year | HQ Location |
SaaS management platform is provided for procurement and IT teams.
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| domain | founded_year | HQ Location |
SaaS applications are discovered, managed, and access-controlled via Zluri's platform.
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| domain | founded_year | HQ Location |
Productiv is focused on SaaS portfolio management and AI visibility.
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| domain | founded_year | HQ Location |
SaaS management and optimization services are provided by Zylo.
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| domain | founded_year | HQ Location |
Cloud spend management platform for enterprises
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Viio
Frequently Asked Questions about Viio
When was Viio founded?
Viio was founded in 2009 and raised its 1st funding round 11 years after it was founded.
Where is Viio located?
Viio is headquartered in Copenhagen, Denmark.
Who is the current CEO of Viio?
Michael Fornander is the current CEO of Viio. They have also founded this company.
Is Viio a funded company?
Viio is a funded company, having raised a total of $5.13M across 4 funding rounds to date. The company's 1st funding round was a Seed of $175.22K, raised on Apr 02, 2020.
What does Viio do?
Viio was founded in 2009 in Copenhagen, Denmark, as a SaaS platform focused on cloud spend management. Visibility is provided into cloud, SaaS, contract, and usage data across operations. The cloud stack is optimized by identifying unused licenses and tracking resource utilization. Services are delivered to support cost control in the technology sector, with a base in Europe.
Who are the top competitors of Viio?
Viio's top competitors include Zluri, BetterCloud and Vendr.
What products or services does Viio offer?
Viio offers Intelligent Spend Management Platform, Savings Calculator, and Proactive Services.
Who are Viio's investors?
Viio has 10 investors. Key investors include Matrix42 Benelux, 70V, North Ventures, Christian Kromann, and Klaus Holse.
What is Viio's valuation?
The valuation of Viio is $1.5M as of Nov 2020.
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