About Viking Direct
Viking Direct is a company based in Leicester (United Kingdom) founded in 1960 was acquired by ODP Business Solutions in May 1998. The company has 492 employees. Viking Direct offers products and services including Stationery, Office Furniture, Ink and Toner, and Cleaning Supplies. Viking Direct operates in a competitive market with competitors including Spicers, OfficeTeam, GLS Educational Supplies Limited, Boss Direct and Printerbase, among others.
- Headquarter Leicester, United Kingdom
- Employees 492
- SectorsRetail
- Website category Business and Consumer Services
- Website viking-direct.co.uk/en
- Social LinkedIn X Facebook Instagram
- Acquired by ODP Business Solutions (May 1998)
- Legal Name Office Depot International (Uk) Limited
- Annual Revenue$199.38 M (USD)-2as on Dec 31, 2020
- Net Profit-$447.61 M (USD)-275as on Dec 31, 2020
- Investors
- Employee Count492
- Acquired byODP Business Solutions
(May 1998)
Products & Services of Viking Direct
Viking Direct offers a comprehensive portfolio of products and services, including Stationery, Office Furniture, Ink and Toner, and Cleaning Supplies.
Items like paper, pens, and notebooks for business use
Chairs, desks, and storage solutions for workplaces
Cartridges and ribbons for printers and devices
Detergents, wipes, and tools for office maintenance
Investors in Viking Direct
Viking Direct has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include ODP Business Solutions.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
SaaS-based ERP solutions are offered for multiple industries. | 2021 | odpbusiness.com | Columbia, United States |
Investor details for Viking Direct
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- Round participation
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Timeline of Viking Direct
2 dated milestones of Viking Direct across 38 years, from founding to its latest funding, stage changes and deals.
- Founded Viking Direct is founded.
- Exit Acquired by ODP Business Solutions.
Competitors of Viking Direct
Viking Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Spicers, OfficeTeam, GLS Educational Supplies Limited, Boss Direct and Printerbase, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spicers.co.uk | 1796 | Croydon, United Kingdom | $7M | 521 | Office products are distributed to UK wholesalers by Spicers. | |
| officeteam.co.uk | 1888 | Croydon, United Kingdom | – | 521 | Office products are supplied to 12,000 customers worldwide. | |
| glsed.co.uk | 1880 | Enfield, United Kingdom | – | 274 | Supplier of educational solutions for schools and businesses | |
| bossdirect.co.uk | 1993 | Bolton, United Kingdom | – | 6 | Office supplies for enterprises are distributed electronically. | |
| printerbase.co.uk | 2003 | – | – | – | Functions as a B2B e-distributor platform for office supplies. | |
| euroffice.co.uk | 1999 | London, United Kingdom | – | 35 | Stationery and office supplies are sold online to SMEs. | |
| frillo.co.uk | 2013 | – | $728,742 | 1 | Functions as an e-distribution platform for office supplies. | |
| office2office.co.uk | 2004 | Norwich, United Kingdom | – | – | Business supplies and services are delivered across UK locations. | |
| themailingroom.com | 1998 | Manchester, United Kingdom | – | – | Provides franking machines, mailroom equipment, and software for business postal solutions. |
Detailed competitors of Viking Direct
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- Full competitor set
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Web traffic of Viking Direct
The website of Viking Direct (viking-direct.co.uk) receives about 703.3K visits a month and ranks #69,372 among all websites worldwide, #1,758 in Business and Consumer Services.
- Monthly visits703.3K
▲ 4.3% vs previous month
- Unique visitors369.2K
per month
- Global rank#69,372
among all websites
- Category rank#1,758
Business and Consumer Services · Business and Consumer Services
- Bounce rate49%
- Pages per visit3.4
- Average visit2 min 19 sec
- DevicesDesktop 50% · Mobile 50%
Websites whose visitors overlap most with Viking Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| staples.co.uk | 100% | 221.6K | #152,158 | View details | |
| euroffice.co.uk | 84% | 67.1K | #455,105 | View details | |
ryman.co.uk | ryman.co.uk | 76% | – | #55,231 | – |
| ukofficedirect.co.uk | 75% | 680.7K | #891,296 | View details | |
cartridgepeople.com | cartridgepeople.com | 75% | – | #92,794 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Viking Direct
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Viking Direct
Complete news archive for Viking Direct
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Similar companies to Viking Direct
10 companies that operate in the same segment as Viking Direct (B2B Marketplaces & Wholesale), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online B2B marketplace connecting buyers and suppliers of diverse industrial products | 1999 | Noida, Uttar Pradesh, India | USD 37.24 M | USD 167.23 M | 6,100 | |
Multi-category products are supplied via a B2B marketplace platform. | 2015 | Singapore, Singapore | USD 470.85 M | USD 642.28 M | 1,331 | |
Multi-category products are facilitated through an online B2B cross-border marketplace. | 1999 | New York, New York, United States | – | USD 144.12 B | 124,320 | |
Online catering marketplace for enterprises | 2007 | Boston, Massachusetts, United States | USD 438.62 M | – | 856 | |
Platform for on-demand distributed manufacturing and prototyping is provided. | 2013 | Gaithersburg, Maryland, United States | USD 203.44 M | USD 686.63 M | 1,090 | |
Digital procurement and supply solutions for construction materials are facilitated. | 2016 | Thane, Maharashtra, India | USD 763.1 M | USD 1.43 B | 1,710 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
Online application marketplace | 2009 | San Francisco, California, United States | USD 437.8 M | USD 7.59 M | 183 | |
Cross-border B2B wholesale marketplace is operated for small-scale sellers. | 2004 | Beijing, China | USD 45.52 M | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 |
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Frequently Asked Questions about Viking Direct
Viking Direct was founded in 1960.
Viking Direct is headquartered in Leicester, United Kingdom. It is registered at Leicester, England, United Kingdom.
Viking Direct has 492 employees.
Annual revenue of Viking Direct is $199.38M as on Dec 31, 2020.
Viking is a supplier of office supplies from stationery and ink cartridges to office furniture. It was direct mail marketer of office products. It operates in 11 countries. It also runs affiliate programs in UK. The company claims to offer vast range, fast and free delivery, free installation of office furniture and seamless return with small charge. It has tie up with brands such as Apple, Hp, Samsung etc.
Viking Direct's top competitors include Spicers, OfficeTeam and GLS Educational Supplies Limited.
Viking Direct offers Stationery, Office Furniture, Ink and Toner, and Cleaning Supplies.
Viking Direct has 1 investor. Key investors include ODP Business Solutions.
Viking Direct operates through Office Depot International (Uk) Limited.
Yes. Viking Direct was acquired by ODP Business Solutions in May 1998.
The website of Viking Direct receives about 703 thousand visits a month and ranks #69,372 among all websites worldwide.