About Viraa Care
Viraa Care is a Healthcare company based in Amsterdam (Netherlands) founded in 2023 by Mayank Bhardwaj and Kelly Benson-Vogt. Digital platform for parental guidance on healthy eating is provided. It operates on a Subscription Services and EduTech model. Viraa Care has raised $208 thousand across 2 funding rounds. The company has 1 employees. Viraa Care offers products and services including First Latchâ„¢ Course, Early Bitesâ„¢ Course, Enrich Foodâ„¢ Course, and Happy Eaterâ„¢ Program. Its focus areas include Child Health and Pediatric Nutrition. Its legal entity in India is Viraa Beginnings Private Limited (U74999CH2023PTC044804).
Company details
Viraa Care is dedicated to supporting parents in raising happy and healthy eaters through structured courses and personalized programs. Services are provided in areas such as breastfeeding, starting solids, child nutrition, and reversing picky eating behaviors. Solutions are offered via online courses and one-on-one coaching with international experts from the USA, Netherlands, and India. The focus is placed on empowering parents with clarity and confidence in child feeding practices.
- Headquarters Amsterdam, Netherlands
- Employees 1
- Founders Mayank Bhardwaj, Kelly Benson-Vogt
- SectorsHealthcare
- Email••••••••
- Website viraacare.com
- Social LinkedIn X Instagram
- Legal Name Viraa Beginnings Private Limited
- Date of Incorporation 19 Jan, 2023
- Jurisdiction Chandigarh, India
- Indian entity revenue₹66,196
FY 2024
- Indian entity net loss-₹31,376
FY 2024 · -47% margin
- Indian entity EBITDA-₹31,376
FY 2024 · -47% margin
- Total Equity Funding$208K (USD)
in 2 rounds
- Latest Funding Round$108K (USD), Seed
Nov 2024
- Employee Count1
Associated legal entities of Viraa Care
Viraa Care operates through Viraa Beginnings Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Viraa Beginnings Private Limited CIN U74999CH2023PTC044804 | Active | 19 Jan 2023 | Chandigarh, Chandigarh | ₹0.0 Cr | 4 | View details |
Products & Services of Viraa Care
Viraa Care offers a comprehensive portfolio of products and services, including First Latch™ Course, Early Bites™ Course, Enrich Food™ Course, and Happy Eater™ Program.
Breastfeeding preparation is provided for new parents effectively.
Guidance on starting solids is offered to parents.
Nutritional needs of children are addressed through education.
Picky eating reversal is supported with personalized coaching.
Apps and channels of Viraa Care
Viraa Care publishes 1 mobile app with over 50 downloads.
Funding Insights of Viraa Care
Viraa Care has successfully raised a total of $208K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $108 thousand completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $208,000
- Total Rounds 2
- Last Round Seed — $108,000
- First Round $100,000
(Jan 2024)
All 2 funding rounds of Viraa Care with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | $108,000 | Seed | – | – | – |
| Jan 2024 | $100,000 | Seed | – | – | – |
Board of directors of Viraa Beginnings Private Limited (Viraa Care)
Viraa Beginnings Private Limited is the primary company behind Viraa Care. The board of Viraa Beginnings Private Limited currently have 4 directors; the longest-serving is Anil Kumar Bhardwaj, appointed in 2023.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anil Kumar Bhardwaj DIN 09863981 | Director | 19 Jan 2023 | 3 yrs 9 mo | Viraa Beginnings Private Limited |
| Satish Bala DIN 09863982 | Director | 19 Jan 2023 | 3 yrs 9 mo | Viraa Beginnings Private Limited |
| Mayank Bhardwaj DIN 10379364 | Director | 03 Nov 2023 | 3 yrs | Viraa Beginnings Private Limited |
| Sonal Babbar DIN 10379858 | Director | 03 Nov 2023 | 3 yrs | Viraa Beginnings Private Limited |
People of Viraa Care
2 people are tracked at Viraa Care (2 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Kelly Benson-Vogt | Co-Founder | Leadership |
Complete people profiles for Viraa Care
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Viraa Care
Figures of Viraa Beginnings Private Limited, the primary company behind Viraa Care, for FY 2024. Revenue was ₹66,196. Net loss was -₹31,376 (-47% margin). EBITDA was -₹31,376 (-47% margin).
- ₹66,196Revenue · FY 2024
- -₹31,376Net loss · -47% margin
- -₹31,376EBITDA · -47% margin
- ₹1.1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Viraa Beginnings Private Limited are on its company page.
Detailed financial statements for Viraa Care
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Viraa Care
3 dated milestones of Viraa Care across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Viraa Care is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Seed, of $108K.
Web traffic of Viraa Care
The website of Viraa Care (viraacare.com) receives about 1.4K visits a month.
- Monthly visits1.4K
▼ 5.6% vs previous month
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Frequently Asked Questions about Viraa Care
Viraa Care was founded in 2023 and raised its 1st funding round 1 year after it was founded.
Viraa Care is headquartered in Amsterdam, Netherlands.
Viraa Care is a funded company, having raised a total of $208K across 2 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Jan 2024.
Viraa Care has 1 employees.
The primary company behind Viraa Care, Viraa Beginnings Private Limited, reported revenue of ₹66,196 for FY 2024.
Viraa Care is dedicated to supporting parents in raising happy and healthy eaters through structured courses and personalized programs. Services are provided in areas such as breastfeeding, starting solids, child nutrition, and reversing picky eating behaviors. Solutions are offered via online courses and one-on-one coaching with international experts from the USA, Netherlands, and India. The focus is placed on empowering parents with clarity and confidence in child feeding practices.
Viraa Care offers First Latchâ„¢ Course, Early Bitesâ„¢ Course, Enrich Foodâ„¢ Course, and Happy Eaterâ„¢ Program.
Viraa Care operates through Viraa Beginnings Private Limited.
The legal entities of Viraa Care currently have 4 directors, including Anil Kumar Bhardwaj, Satish Bala, Mayank Bhardwaj and others.
Yes. Viraa Care publishes VIRAA Care, with over 50 downloads.