Virtual Pricing Director

Bath, United Kingdom Founded: 2017 • Age: 9 yrs Acquired By Aderant
Cloud-based software automates legal pricing for lawyers worldwide.

About Virtual Pricing Director

Virtual Pricing Director is a company based in Bath (United Kingdom) founded in 2017 by Richard Burcher and Martyn Jennings was acquired by Aderant in October 2025. It operates as a SaaS. The company has 4 employees as of December 31, 2021. Virtual Pricing Director offers products and services including Virtual Pricing Director. Virtual Pricing Director operates in a competitive market with competitors including Brightflag, Apperio, Bodhala, Quovant and Viewabill, among others.

  • Headquarter Bath, United Kingdom
  • Employees 4 as on 31 Dec, 2021
  • Founders Richard Burcher, Martyn Jennings
  • Sectors
    Professional & Legal Services
  • Phone
    *********
  • Website
    *********
  • Legal Name Virtual Pricing Director Limited
  • Date of Incorporation 26 Sep, 2017
  • Jurisdiction BATH, SOMERSET, ENGLAND
Operational Areas
Professional & Legal Services → Legal Technology Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    4

    as on Dec 31, 2021

  • Acquired by
    Aderant

    (Oct 28, 2025)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Virtual Pricing Director

Virtual Pricing Director offers a comprehensive portfolio of products and services, including Virtual Pricing Director. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

AI tool for generating legal pricing proposals efficiently

People of Virtual Pricing Director
Headcount 10-50
Employee Profiles 1
Employee Profiles
People
Adam Tate
Head Of Software Engineering

Unlock access to complete

Teams

Unlock access to complete

Funding Insights of Virtual Pricing Director

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Virtual Pricing Director

Virtual Pricing Director has secured backing from 1 investor. Prominent investors backing the company include Aderant. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Legal software for practice, matter, and financial management is offered.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Virtual Pricing Director

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Virtual Pricing Director

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Virtual Pricing Director Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Virtual Pricing Director

Virtual Pricing Director operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brightflag, Apperio, Bodhala, Quovant and Viewabill, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI-based legal spend management software is offered for corporate lawyers.
domain founded_year HQ Location
Legal spend is tracked and managed via Apperio's software platform.
domain founded_year HQ Location
Cloud-based legal spend management software is provided.
domain founded_year HQ Location
Enterprise legal management suite
domain founded_year HQ Location
E-billing
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Virtual Pricing Director

Frequently Asked Questions about Virtual Pricing Director

When was Virtual Pricing Director founded?

Virtual Pricing Director was founded in 2017.

Where is Virtual Pricing Director located?

Virtual Pricing Director is headquartered in Bath, United Kingdom. It is registered at Bath, Somerset, United Kingdom.

Who is the current CEO of Virtual Pricing Director?

Martyn Jennings is the current CEO of Virtual Pricing Director. They have also founded this company.

How many employees does Virtual Pricing Director have?

As of Dec 31, 2021, the latest employee count at Virtual Pricing Director is 4.

What does Virtual Pricing Director do?

Virtual Pricing Director is a cloud-based solution that uses artificial intelligence and templates to help lawyers create high-quality pricing proposals quickly. It automates key elements like master templates and pricing methodologies, making it accessible without formal training. Based in London, it serves law firms internationally through collaborations with experts like Validatum and Burcher Jennings, improving efficiency and profitability in legal services.

Who are the top competitors of Virtual Pricing Director?

Virtual Pricing Director's top competitors include Apperio, Brightflag and Bodhala.

What products or services does Virtual Pricing Director offer?

Virtual Pricing Director offers Virtual Pricing Director.

Who are Virtual Pricing Director's investors?

Virtual Pricing Director has 1 investor. Key investors include Aderant.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available