About Virtue Impact
Virtue Impact is a Retail company based in London (United Kingdom) founded in 2020 by Mariya Kupriyenko. Provider of mobile storefront solutions for sustainability social impact for e-commerce Shopify stores. Virtue Impact has raised $197.8 thousand across 1 funding round from investors including Techstars and SFC Capital. Virtue Impact was last valued at $1.5 million in March 2022. Its chief executive, as recorded, is Mariya Kupriyenko. Its website virtueimpact.com draws about 13 thousand monthly visits. Virtue Impact offers products and services including Virtue App, Checkout Donations, Round Up Donations, and Impact Tracking. Its focus areas include E-Commerce Enablers, Plugins, Shopify and Storefronts. Its legal entity is PLEDGER GIVING LTD.
Company details
Virtue was founded in 2020 in London, United Kingdom, within the e-commerce sector. A SaaS-based platform is operated to deliver mobile storefront solutions focused on sustainability and social impact for Shopify stores. Brands and retailers are enabled to select causes for creating social impact, while upselling is supported through customer engagement programs. Custom integration is facilitated via the Shopify App Store, and analytics tailored to the e-commerce platform are supplied.
- Headquarters London, United Kingdom
- Founders Mariya Kupriyenko
- Stage Minicorn
- SectorsRetail
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website virtueimpact.com
- Social LinkedIn X Instagram YouTube
- Legal Name Pledger Giving Ltd
- Date of Incorporation 27 Jan, 2021
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$197.8K (USD)
in 1 rounds
- Latest Funding Round$197.8K (USD), Seed
Mar 2022
- InvestorsTechstars
& 1 more
Products & Services of Virtue Impact
Virtue Impact offers a comprehensive portfolio of products and services, including Virtue App, Checkout Donations, Round Up Donations, and Impact Tracking.
App for integrating charity donations into online stores
Enables customer donations during online purchases
Allows shoppers to round up totals for charity
Dashboard to monitor and share donation impacts
Apps and channels of Virtue Impact
its YouTube channel Virtue Giving App has 4 subscribers and 13 videos.
Videos from Virtue Impact
The most watched videos on Virtue Impact's YouTube channel, Virtue Giving App (4 subscribers). Click a video to play it here.
More on Virtue Giving App.
Funding Insights of Virtue Impact
Virtue Impact has successfully raised a total of $197.8K through 1 strategic funding round. The most recent funding activity was a Seed round of $197.8 thousand completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $197,802
- Total Rounds 1
- Last Round Seed — $197,802
- First Round $197,802
(Mar 2022)
- Investors Count 2
All 1 funding rounds of Virtue Impact with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $197,802 | Seed | $1.5M | SFC Capital |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2022 | $1.5M | •••••••• |
Last known valuation $1.5M (Mar 2022). 2 investors in total: 2 institutional.
Investors in Virtue Impact
Virtue Impact has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Techstars and SFC Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Introductions between investors and early-stage companies are facilitated for funding. | sfccapital.com | Northwich, United Kingdom | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States |
Investor details for Virtue Impact
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Virtue Impact
6 people are tracked at Virtue Impact (3 in leadership, 2 in board & advisors, 1 in team).
| Name | Role | Group |
|---|---|---|
Mariya Kupriyenko | Founder & CEO | Leadership |
Westen MacIntosh | CMO | Leadership |
Liam Houlahan | CTO | Leadership |
Karuna Dusija | Advisor | Board & advisors |
Hadar Shpivak | Advisor | Board & advisors |
Alex Rowlands-Pritchard | Engineer | Team |
Complete people profiles for Virtue Impact
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Virtue Impact
3 dated milestones of Virtue Impact across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Virtue Impact is founded.
- Funding First funding round of $198K.
- Milestone Reaches Minicorn status.
Web traffic of Virtue Impact
The website of Virtue Impact (virtueimpact.com) receives about 13.4K visits a month and ranks #1,311,130 among all websites worldwide, #5,859 in Marketing and Advertising.
- Monthly visits13.4K
▼ 30.8% vs previous month
- Unique visitors8.9K
per month
- Global rank#1,311,130
among all websites
- Category rank#5,859
Business and Consumer Services · Marketing and Advertising
- Bounce rate43%
- Pages per visit2.0
- Average visit35 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Virtue Impact. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| workforgood.co.uk | 100% | 11.6K | #2,152,808 | View details | |
convertize.com | convertize.com | 85% | #1,567,786 | – | |
| fastbundle.co | 60% | 44.6K | #837,771 | View details | |
| optimonk.com | 40% | #203,587 | View details | ||
| seametrics.com | 30% | 50.9K | #698,798 | View details |
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Related news about Virtue Impact
Complete news archive for Virtue Impact
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Frequently Asked Questions about Virtue Impact
Virtue Impact was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Virtue Impact is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Mariya Kupriyenko is the CEO of Virtue Impact, as recorded in our data. They have also founded this company.
Virtue Impact is a funded company, having raised a total of $197.8K across 1 funding round to date. The company's 1st funding round was a Seed of $197.8K, raised on Mar 2022.
Virtue was founded in 2020 in London, United Kingdom, within the e-commerce sector. A SaaS-based platform is operated to deliver mobile storefront solutions focused on sustainability and social impact for Shopify stores. Brands and retailers are enabled to select causes for creating social impact, while upselling is supported through customer engagement programs. Custom integration is facilitated via the Shopify App Store, and analytics tailored to the e-commerce platform are supplied.
Virtue Impact offers Virtue App, Checkout Donations, Round Up Donations, and Impact Tracking.
Virtue Impact has 2 investors. Key investors include Techstars, and SFC Capital.
The valuation of Virtue Impact is $1.5M as of Mar 2022.
Virtue Impact operates through Pledger Giving Ltd.