Vision Greens

Welland, Canada Founded: 2019 • Age: 7 yrs
Vertical hydroponic farms are operated for sustainable greens production.

About Vision Greens

Vision Greens is a company based in Welland (Canada) founded in 2019 by Oliver Moraes.. Vision Greens has raised $12.82 million across 3 funding rounds from investors including Farm Credit Canada and The Dorchester Corporation. Vision Greens offers products and services including Crunchy Green Leaf Lettuce, Cherry Kiss Red Leaf Lettuce, Fancy Spring Mix, Crisp Romaine Lettuce, and Zesty Arugula. Vision Greens operates in a competitive market with competitors including Fieldless, Ferme d'Hiver, AquaVerti Farms, Boreal Greens Co and Upculture, among others.

  • Headquarter Welland, Canada
  • Founders Oliver Moraes
  • Sectors
    Agriculture
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Agriculture → Agricultural Technology & Innovation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $12.82 M (USD)

    in 3 rounds

  • Latest Funding Round
    $7.43 M (USD), Series A

    Sep 26, 2024

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Vision Greens

Vision Greens offers a comprehensive portfolio of products and services, including Crunchy Green Leaf Lettuce, Cherry Kiss Red Leaf Lettuce, Fancy Spring Mix, Crisp Romaine Lettuce, and Zesty Arugula. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Hydroponically grown lettuce offering crisp texture and extended shelf life

Pesticide-free red lettuce for fresh salads and meals

Blend of greens providing flavorful, non-GMO options for daily use

Hydroponic romaine for versatile, clean eating experiences

Peppery greens grown sustainably for enhanced flavor profiles

Funding Insights of Vision Greens

Vision Greens has successfully raised a total of $12.82M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $7.43 million completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $7.4M
  • First Round

    (21 Jun 2022)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2024 Amount Debt – Conventional - Vision Greens Valuation

investors

FCC
Sep, 2024 Amount Series A - Vision Greens Valuation The Dorchester Corporation
Jun, 2022 Amount Seed - Vision Greens Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Vision Greens

Vision Greens has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Farm Credit Canada and The Dorchester Corporation. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private debt investments are focused on the agriculture sector.
Founded Year Domain Location
Manages real estate funds with a focus on value-added investment strategies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Vision Greens

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Vision Greens

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Vision Greens Comparisons

Employees
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Competitors of Vision Greens

Vision Greens operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fieldless, Ferme d'Hiver, AquaVerti Farms, Boreal Greens Co and Upculture, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Indoor automated vertical farming systems are operated for year-round produce.
domain founded_year HQ Location
Producer of strawberries using the indoor vertical farming growing system
domain founded_year HQ Location
Operator of an indoor hydroponic vertical farm for producing leafy greens
domain founded_year HQ Location
Organic vegetables are grown and distributed via vertical farming methods.
domain founded_year HQ Location
Organic vegetables are grown and distributed via vertical hydroponic systems.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Vision Greens

Frequently Asked Questions about Vision Greens

When was Vision Greens founded?

Vision Greens was founded in 2019 and raised its 1st funding round 3 years after it was founded.

Where is Vision Greens located?

Vision Greens is headquartered in Welland, Canada. It is registered at Welland, Ontario, Canada.

Who is the current CEO of Vision Greens?

Lenny Louis is the current CEO of Vision Greens.

Is Vision Greens a funded company?

Vision Greens is a funded company, having raised a total of $12.82M across 3 funding rounds to date. The company's 1st funding round was a Seed of $5.39M, raised on Jun 21, 2022.

What does Vision Greens do?

Vision Greens was founded in 2019 and is based in Welland, Canada. Vertical hydroponic farms are operated by the company within the sustainable agriculture sector. Production focuses on greens, including various lettuce types, to support efficient and resource-conserving cultivation. Operations emphasize controlled environments for year-round output, serving regional markets with fresh produce.

Who are the top competitors of Vision Greens?

Vision Greens's top competitors include Fieldless, Ferme d'Hiver and AquaVerti Farms.

What products or services does Vision Greens offer?

Vision Greens offers Crunchy Green Leaf Lettuce, Cherry Kiss Red Leaf Lettuce, Fancy Spring Mix, Crisp Romaine Lettuce, and Zesty Arugula.

Who are Vision Greens's investors?

Vision Greens has 2 investors. Key investors include Farm Credit Canada, and The Dorchester Corporation.

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