About VisionDirect
VisionDirect is a company based in London (United Kingdom) founded in 1998 by Doron Kalinko was acquired by Essilor International in February 2016. VisionDirect offers products and services including Contact Lenses, Eye Drops, Multi-Purpose Solutions, and Toric Contact Lenses. VisionDirect operates in a competitive market with competitors including Lenstore.co.uk, Feel Good Contact Lenses, Eyewearbrands, WebEyeCare and Eyespace Eyewear, among others.
- Headquarter London, United Kingdom
- Founders Doron Kalinko
- SectorsHealthcare
- Website category Health
- Website visiondirect.co.uk
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Essilor International (Feb 2016)
- Legal Name Vision Direct Ltd
- Date of Incorporation 31 Aug, 2023
- Jurisdiction MANCHESTER, GREATER MANCHESTER, UNITED KINGDOM
- Latest Funding Round$4.97M (USD), Debt – Venture
Jan 2014
- InvestorsEssilor International
& 2 more
- Acquired byEssilor International
(Feb 2016)
Products & Services of VisionDirect
VisionDirect offers a comprehensive portfolio of products and services, including Contact Lenses, Eye Drops, Multi-Purpose Solutions, and Toric Contact Lenses.
Various types including daily and monthly for vision correction
Products for treating dry eyes and lens maintenance
Solutions for cleaning and storing contact lenses
Lenses designed for astigmatism correction
Apps and channels of VisionDirect
its YouTube channel Vision Direct has 2.17K subscribers and 30 videos.
Videos from VisionDirect
The most watched videos on VisionDirect's YouTube channel, Vision Direct (2.17K subscribers). Click a video to play it here.
More on Vision Direct.
Funding Insights of VisionDirect
- Total Rounds 2
- Last Round Debt – Venture — $4.97M
- Investors Count 2
All 2 funding rounds of VisionDirect with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2014 | $4.97M | Debt – Venture | – | – | |
| Jun 2009 | – | Series A | – | – |
3 investors in total: 3 institutional.
Investors in VisionDirect
VisionDirect has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Essilor International, Octopus Ventures and BOOST&Co.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investment and support for founders in technology and health sectors. | – | octopusventures.com | - | |
- | – | http://boostandco.com/ | - | |
Manufacturer of lenses for multiple eye diseases | 1849 | essilor.com | Paris, France |
Investor details for VisionDirect
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of VisionDirect
25 people are tracked at VisionDirect (6 in leadership, 19 in team).
| Name | Role | Group |
|---|---|---|
Doron Kalinko | Co-Founder | Leadership |
David Menning | CEO | Leadership |
Dean Ames | Head Of Internal IT | Leadership |
Simon Carter Acma | Director Of Financial Planning And Analysis | Leadership |
Mark Wood | Chief Technology Officer | Leadership |
Irina Ivanova | Head Of Finance | Leadership |
Anitha Thangirala | Service Lead Developer | Team |
Amanda C. | Business Leader | Team |
Anna Maria Haque-Everding | Research Manager | Team |
Dawn Evans | Analytics And Planning Manager | Team |
Jean-François Duret | Supply Chain Lead | Team |
G Muge Ucar | Product Manager | Team |
Amber Donovan-Stevens | EN Copywriter | Team |
Danielle Goodfellow | Product Trainer And Knowledge Coach | Team |
Iunia Hayes | Senior Web Developer | Team |
Abdul Rahim Bhatti | SFCC Consultant Architect | Team |
Michele Fasciano | Frontend Developer | Team |
Clara Vigliotti | SEO Copywriter & Translator | Team |
Dmitry Derbenev | Lead Web Developer | Team |
Cal Smith-Sheerin | Brand And Communications Manager | Team |
5 more people are available in the full profile.
Complete people profiles for VisionDirect
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of VisionDirect
4 dated milestones of VisionDirect across 18 years, from founding to its latest funding, stage changes and deals.
- Founded VisionDirect is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Venture, of $5.0M.
- Exit Acquired by Essilor International.
Competitors of VisionDirect
VisionDirect operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lenstore.co.uk, Feel Good Contact Lenses, Eyewearbrands, WebEyeCare and Eyespace Eyewear, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lenstore.co.uk | 2008 | London, United Kingdom | – | 124 | Online retailer of contact lenses | |
| feelgoodcontacts.com | 2008 | London, United Kingdom | – | – | Online retailer selling contact lenses, glasses, sunglasses, and eye care products. | |
| eyewearbrands.com | 2008 | Swindon, United Kingdom | – | 174 | Prescription glasses and sunglasses are retailed online by Eyewearbrands. | |
| webeyecare.com | 2009 | Bristol, United Kingdom | – | 14 | Manages an e-commerce store specializing in eyewear for men and women. | |
| eyespace-eyewear.co.uk | 2013 | Bromsgrove, United Kingdom | – | 38 | Provides sustainable optical frames and sun lenses for consumers online. | |
| posheyes.co.uk | 2002 | Chalgrove, United Kingdom | – | 2 | Online retail of designer glasses, sunglasses, and contact lenses services. | |
| glasses2you.co.uk | 2005 | Warsash, United Kingdom | – | – | Online retailer offering affordable prescription glasses, varifocals, and sunglasses. |
Detailed competitors of VisionDirect
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of VisionDirect
The website of VisionDirect (visiondirect.co.uk) receives about 440K visits a month and ranks #87,164 among all websites worldwide, #2,485 in Health.
- Monthly visits440K
▼ 4% vs previous month
- Unique visitors221.5K
per month
- Global rank#87,164
among all websites
- Category rank#2,485
Health · Health
- Bounce rate39%
- Pages per visit4.4
- Average visit2 min 43 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with VisionDirect. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lenstore.co.uk | 100% | 422.1K | #102,412 | View details | |
| contactlenses.co.uk | 84% | – | #446,448 | View details | |
| visionexpress.com | 81% | 1.8M | #31,488 | View details | |
alensa.co.uk | alensa.co.uk | 66% | – | #441,218 | – |
postoptics.co.uk | postoptics.co.uk | 62% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for VisionDirect
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Visiondirect
Complete news archive for VisionDirect
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to VisionDirect
10 companies that operate in the same segment as VisionDirect (Digital Health & Telemedicine), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of an online pharmacy with doctor listing and teleconsultation services | 2015 | Delhi, Delhi, India | USD 194 M | – | – | |
Online platform offering multiple healthcare services | 2013 | Bengaluru, Karnataka, India | USD 199.22 M | USD 62.4 M | 52 | |
An application is provided for comparing prescription drug prices nationwide. | 2011 | Santa Monica, California, United States | USD 22.21 M | USD 796.85 M | 738 | |
Healthcare appointments are booked online via Zocdoc's platform. | 2007 | New York, New York, United States | USD 425.97 M | USD 4.66 M | 233 | |
An online marketplace for healthcare products is operated. | 2011 | Kolkata, West Bengal, India | USD 38.26 M | – | – | |
Alto Pharmacy is focused on providing convenient prescription delivery services. | 2015 | San Francisco, California, United States | USD 591.64 M | – | – | |
Membership-based primary care platform is offered for employees and consumers. | 2007 | San Francisco, California, United States | USD 402.56 M | – | – | |
Telehealth solutions are provided for doctors and patients' consultations. | 2006 | Boston, Massachusetts, United States | USD 887.35 M | USD 115.54 M | 742 | |
Digital health services for men's wellness are offered by Ro. | 2017 | New York, New York, United States | USD 1.03 B | – | 703 | |
Provider of genetic test solutions to study ancestry, genealogy, and inherited traits | 2006 | Sunnyvale, California, United States | USD 943.53 M | USD 189.9 M | 265 |
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Frequently Asked Questions about VisionDirect
VisionDirect was founded in 1998 and raised its 1st funding round 11 years after it was founded.
VisionDirect is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
David Menning is the current CEO of VisionDirect.
VisionDirect was established in 1998 in London, United Kingdom, as an online retailer in the eye care sector. A range of products including colored contact lenses, multifocal lenses, silicone hydrogel lenses, and eye drops from multiple brands is offered through its domain. Operations focus on e-commerce delivery, with additional resources such as buying guides and safety tips for contact lens users provided on the platform.
VisionDirect's top competitors include Lenstore.co.uk, Eyewearbrands and Feel Good Contact Lenses.
VisionDirect offers Contact Lenses, Eye Drops, Multi-Purpose Solutions, and Toric Contact Lenses.
VisionDirect has 3 investors. Key investors include Essilor International, Octopus Ventures, and BOOST&Co.
VisionDirect operates through Vision Direct Ltd.
Yes. VisionDirect was acquired by Essilor International in February 2016.
The website of VisionDirect receives about 440 thousand visits a month and ranks #87,164 among all websites worldwide.