About Visit Group
Visit Group is a Travel & Hospitality company based in Goteborg (Sweden) founded in 1999, and was acquired by PSG in January 2024. Cloud-driven e-commerce and distribution solutions are provided for travel industry. Its website visitgroup.com draws about 18 thousand monthly visits. Visit Group offers products and services including Citybreak, iTicket, BookVisit, VisBook, and Olery Insights. Its focus areas include Consumer, Online Travel, Technology Enablers and Suite. Its legal entity is Visit Group International AB.
Company details
Visit Group was founded in 1999 in Gothenburg, Sweden, and operates within the travel sector. Cloud-based e-commerce, distribution, and marketing solutions are delivered to support travel product sales. An e-commerce platform is offered alongside Content Management Systems (CMS), Destination Management Systems (DMS), and business analytics tools. These services facilitate operations for travel businesses in a digital environment.
- Annual Revenue$24.34 M (USD)37as on Dec 31, 2023
- Net Profit$2.97 M (USD)126as on Dec 31, 2023
- EBITDA$4.19 M (USD)105as on Dec 31, 2023
- InvestorsStandout Capital
& 1 more
- Acquired byPSG
(Jan 2024)
Products & Services of Visit Group
Visit Group offers a comprehensive portfolio of products and services, including Citybreak, iTicket, BookVisit, VisBook, and Olery Insights.
Platform for managing and distributing tourism services efficiently.
Handles ticketing for in-destination experiences and attractions.
Facilitates hotel and accommodation bookings online.
Manages hotel operations and guest services comprehensively.
Provides data-driven insights for hospitality businesses.
Funding Insights of Visit Group
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Visit Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | Unspecified | β | Standout Capital | β |
2 investors in total: 2 institutional.
Investors in Visit Group
Visit Group has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Standout Capital and PSG Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| standoutcapital.com | ||||
Capital and operational support are provided to growth-stage software companies. | psgequity.com | Boston, United States |
Investor details for Visit Group
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Visit Group
3 dated milestones of Visit Group across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Visit Group is founded.
- Funding First funding round.
- Exit Acquired by PSG.
Web traffic of Visit Group
The website of Visit Group (visitgroup.com) receives about 17.7K visits a month.
- Monthly visits17.7K
▼ 17.9% vs previous month
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Related news about Visit Group
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Frequently Asked Questions about Visit Group
Visit Group was founded in 1999 and raised its 1st funding round 20 years after it was founded.
Visit Group is headquartered in Goteborg, Sweden. It is registered at Goteborg, Vastra Gotaland, Sweden.
Annual revenue of Visit Group is $24.34M as on Dec 31, 2023.
Visit Group was founded in 1999 in Gothenburg, Sweden, and operates within the travel sector. Cloud-based e-commerce, distribution, and marketing solutions are delivered to support travel product sales. An e-commerce platform is offered alongside Content Management Systems (CMS), Destination Management Systems (DMS), and business analytics tools. These services facilitate operations for travel businesses in a digital environment.
Visit Group offers Citybreak, iTicket, BookVisit, VisBook, and Olery Insights.
Visit Group has 2 investors. Key investors include Standout Capital, and PSG Equity.
Visit Group operates through Visit Group International Ab.
Yes. Visit Group was acquired by PSG in January 2024.

