About Visual Supply Co
Visual Supply Co is a Media & Entertainment company based in San Francisco (United States) founded in 2011. Community for photographers. Visual Supply Co has raised $135 million across 4 funding rounds from investors including Accel, Obvious Ventures and Glynn Capital. Visual Supply Co has completed 3 acquisitions, including Artifact Uprising, Rylo and Trash. Its website vsco.co draws about 18.3 million monthly visits. Visual Supply Co offers products and services including Photo Editor, Video Editor, and VSCO Community. Its focus areas include Consumer, Online Photos, Editing and Amateur. Its legal entity is VISUAL SUPPLY COMPANY. Its competitors include PicsArt and FaceApp; 1 of its 2 listed competitors has raised funding.
Company details
Visual Supply Co was founded in 2011 in San Francisco, United States, within the photography and social media sector. An online platform is maintained where users create, edit, and share images, while following others and discovering content. Operations center on a mobile application, VSCO Cam, developed for Android and iOS devices with integrated filters for photo enhancement. The service supports community interactions across digital channels.
- Total Equity Funding$135M (USD)
in 4 rounds
- Latest Funding Round$15M (USD), Series B
Oct 2019
- InvestorsAccel
& 2 more
- Investments & AcquisitionsArtifact Uprising
& 2 more
Products & Services of Visual Supply Co
Visual Supply Co offers a comprehensive portfolio of products and services, including Photo Editor, Video Editor, and VSCO Community.
Tool for enhancing photos with filters and effects on mobile and desktop.
Application for adding video effects and improving compositions.
Network for sharing photography portfolios and connecting with creators.
Apps and channels of Visual Supply Co
Visual Supply Co publishes 2 mobile apps with over 100M+ downloads.
Funding Insights of Visual Supply Co
Visual Supply Co has successfully raised a total of $135M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $135M
- Total Rounds 4
- Last Round Series B — $15M
- First Round $40M
(May 2014)
- Investors Count 3
All 4 funding rounds of Visual Supply Co with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2019 | $15M | Series B | – | Obvious Ventures | – |
| Apr 2019 | $50M | Series B | – | – | – |
| Apr 2015 | $30M | Series B | – | – | |
| May 2014 | $40M | Series A | – | Accel | – |
3 investors in total: 3 institutional.
Investors in Visual Supply Co
Visual Supply Co has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Accel, Obvious Ventures and Glynn Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of venture capital investments across planetary, human, and economic health | obvious.com | San Francisco, United States | ||
Investments are directed toward early and late-stage tech companies. | glynncapital.com | Menlo Park, United States | ||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States |
Investor details for Visual Supply Co
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People of Visual Supply Co
73 people are tracked at Visual Supply Co (27 in leadership, 1 in board & advisors, 45 in team).
| Name | Role | Group |
|---|---|---|
Josh Ulm | VP Brand And Design | Leadership |
Joel Flory | Executive Chairman And Co-founder | Leadership |
Cara Flory | Director of VSCO Give | Leadership |
Chad Newell | General Manager | Leadership |
Minji Song-Collins, PHR | Senior People Business Partner II | Leadership |
Crystal S. | Director, People Operations | Leadership |
Patrick Rogers | Director, Finance | Leadership |
Todd Figlio | Director of IT & Facilities | Leadership |
Sachiko Shiohara | Director, Acquisition Marketing | Leadership |
Wayne Wu | Head Of Plaza, Executive Creative Director | Leadership |
Chris Haire | Chief Technology Officer | Leadership |
Eric Wittman | Chief Executive Officer | Leadership |
Lalit Balchandani | VP Of Product Management And Customer Journeys | Leadership |
Greg Lutze | VSCO Co-founder & Chief Experience Officer | Leadership |
Ed Craig | VP of Finance | Leadership |
Molly Margulies | Head Of People | Leadership |
Niamh Hughes | Head Of Communications | Leadership |
Andreas S. | Director, Platform & Web Engineering | Leadership |
Josh Attenberg | Head of Data | Leadership |
Katie Pinkson | Director of Engineering Operations | Leadership |
53 more people are available in the full profile.
Complete people profiles for Visual Supply Co
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Investments & Acquisitions by Visual Supply Co
Visual Supply Co has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Artifact Uprising, Rylo and Trash.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
App-based online video creation platform | trash.app | Brooklyn, United States | 2018 | Dec 2020 | •••• | |
360 degree camera brand | rylo.com | Palo Alto, United States | 2015 | Dec 2019 | •••• | |
Customized photo books and prints are created on recycled paper. | artifactuprising.com | Denver, United States | 2012 | Jan 2015 | •••• |
Complete acquisition details for Visual Supply Co
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Timeline of Visual Supply Co
6 dated milestones of Visual Supply Co across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Visual Supply Co is founded.
- Funding First funding round of $40.0M.
- Acquisition Acquires Artifact Uprising.
- Funding Latest funding round, Series B, of $15.0M.
- Acquisition Acquires Rylo.
- Acquisition Acquires Trash.
Competitors of Visual Supply Co
Visual Supply Co has 2 listed competitors in our database, 1 of them funded. They include PicsArt and FaceApp.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| picsart.com | 2011 | Miami, United States | $195M | 34 | Photos and videos are edited using AI-assisted tools and stickers. | |
| faceapp.com | 2014 | Phoenix, United States | Photo editing app providing AI-based filters for face transformations. |
Detailed competitors of Visual Supply Co
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Web traffic of Visual Supply Co
The website of Visual Supply Co (vsco.co) receives about 18.3M visits a month and ranks #2,049 among all websites worldwide, #193 in Visual Arts and Design.
- Monthly visits18.3M
▲ 1.5% vs previous month
- Unique visitors4.1M
per month
- Global rank#2,049
among all websites
- Category rank#193
Arts and Entertainment · Visual Arts and Design
- Bounce rate34%
- Pages per visit7.2
- Average visit2 min 26 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Visual Supply Co. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| behance.net | 100% | 36.4M | #1,194 | View details | |
emojicombos.com | emojicombos.com | 96% | #7,563 | – | |
| pixiv.net | 95% | 290.4M | #95 | View details | |
| artstation.com | 94% | 15.4M | #2,524 | View details | |
ezgif.com | ezgif.com | 93% | #6,660 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Visual Supply Co
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Photography & Online Media Services
3 companies that operate in the same segment as Visual Supply Co (Photography & Online Media Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Royalty-free stock photos, creative images, and vectors are supplied globally. | 1995 | Seattle, Washington, United States | USD 625 M | USD 939.29 M | 1,700 | |
AI-enabled photorealistic 3D capturing technology is provided for e-commerce. | 2021 | San Francisco, California, United States | USD 1.06 B | 497 |
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Related news about Visual Supply Co
Complete news archive for Visual Supply Co
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Frequently Asked Questions about Visual Supply Co
Visual Supply Co was founded in 2011 and raised its 1st funding round 3 years after it was founded.
Visual Supply Co is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Visual Supply Co is a funded company, having raised a total of $135M across 4 funding rounds to date. The company's 1st funding round was a Series A of $40M, raised on May 2014.
Visual Supply Co was founded in 2011 in San Francisco, United States, within the photography and social media sector. An online platform is maintained where users create, edit, and share images, while following others and discovering content. Operations center on a mobile application, VSCO Cam, developed for Android and iOS devices with integrated filters for photo enhancement. The service supports community interactions across digital channels.
Visual Supply Co offers Photo Editor, Video Editor, and VSCO Community.
Visual Supply Co has made 3 acquisitions, including Artifact Uprising, Rylo, and Trash.
Visual Supply Co has 3 investors. Key investors include Accel, Obvious Ventures, and Glynn Capital.
Visual Supply Co operates through Visual Supply Company.
Yes. Visual Supply Co publishes VSCO: Photo & Video Editor and 1 more app, with over 100 million downloads.
The website of Visual Supply Co receives about 18.3 million visits a month and ranks #2,049 among all websites worldwide.