About Vitafy
Vitafy is a company based in Bad Bayersoien (Germany) founded in 2014. It operates as a Direct-to-Consumer (D2C). Vitafy has raised $11.35 million across 2 funding rounds from investors including ProSiebenSat.1 Media, Cipio Partners and Venture Stars. The company has 79 employees as of December 31, 2020. Vitafy has completed 1 acquisition, including Bodylab24. Vitafy offers products and services including Whey Protein, Slim Shake, and Vitamins & Supplements. Vitafy operates in a competitive market with competitors including Pumperlgsund, Lebepur, Xenofit, Nutrichem diat+pharma and Layenberger, among others.
- Headquarter Bad Bayersoien, Germany
- Employees 79 as on 31 Dec, 2020
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Vitafy Gmbh
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Annual Revenue
$41.68 M (USD)66as on Dec 31, 2019
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Net Profit
$-3.28 M (USD)46as on Dec 31, 2019
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EBITDA
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Total Equity Funding
$11.35 M (USD)
in 2 rounds
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Latest Funding Round
$11.35 M (USD), Series B
Dec 13, 2018
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Investors
ProSiebenSat.1 Media
& 2 more
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Employee Count
79
as on Dec 31, 2020
- Investments & Acquisitions
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Products & Services of Vitafy
Vitafy offers a comprehensive portfolio of products and services, including Whey Protein, Slim Shake, and Vitamins & Supplements. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Premium protein powder for muscle building support.
Meal replacement shake for effective weight reduction.
Essential nutrients for overall health and immunity.
Funding Insights of Vitafy
Vitafy has successfully raised a total of $11.35M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $11.35 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $11.3M
- First Round First Round
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2018 | Amount | Series B - Vitafy | Valuation | Cipio Partners | |
| Oct, 2015 | Amount | Series B - Vitafy | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Vitafy
Vitafy has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include ProSiebenSat.1 Media, Cipio Partners and Venture Stars. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage tech startups in Germany are funded by Venture Stars.
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Founded Year | Domain | Location | |
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Invests in growth-stage tech firms for capital and buyout solutions in Europe.
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Founded Year | Domain | Location | |
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Online platform offering to stream live TV
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Vitafy
Vitafy has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bodylab24. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Nutritional supplements are manufactured by Bodylab24 in Munich, Germany.
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0 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Vitafy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Vitafy Comparisons
Competitors of Vitafy
Vitafy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pumperlgsund, Lebepur, Xenofit, Nutrichem diat+pharma and Layenberger, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Brand specializing in protein products.
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| domain | founded_year | HQ Location |
Vegan superfood powders, proteins, and energy bars are provided.
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| domain | founded_year | HQ Location |
Provides energy drinks, bars, gels, and supplements for sports performance.
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| domain | founded_year | HQ Location |
Makers of enteral nutrition products, nutritional supplements and sports nutrition product
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| domain | founded_year | HQ Location |
Provides protein shakes, bars, and supplements for weight control and muscle building.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Vitafy
When was Vitafy founded?
Vitafy was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Where is Vitafy located?
Vitafy is headquartered in Bad Bayersoien, Germany. It is registered at Bad Bayersoien, Bavaria, Germany.
Is Vitafy a funded company?
Vitafy is a funded company, having raised a total of $11.35M across 2 funding rounds to date.
How many employees does Vitafy have?
As of Dec 31, 2020, the latest employee count at Vitafy is 79.
What is the annual revenue of Vitafy?
Annual revenue of Vitafy is $41.68M as on Dec 31, 2019.
What does Vitafy do?
Vitafy is focused on offering a wide range of health and fitness products through an online platform. The company specializes in nutritional supplements, sports nutrition, weight management solutions, and personal care items. Sectors served include fitness, health, and beauty, with products like whey protein, vitamins, and meal replacement shakes. Solutions are tailored for goals such as muscle building, weight loss, and overall wellness, supported by a diverse catalog of branded and exclusive items.
Who are the top competitors of Vitafy?
Vitafy's top competitors include Nutrichem diat+pharma, Lebepur and Pumperlgsund.
What products or services does Vitafy offer?
Vitafy offers Whey Protein, Slim Shake, and Vitamins & Supplements.
How many acquisitions has Vitafy made?
Vitafy has made 1 acquisition, including Bodylab24.
Who are Vitafy's investors?
Vitafy has 3 investors. Key investors include ProSiebenSat.1 Media, Cipio Partners, and Venture Stars.
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