About Vitafy
Vitafy is a Consumer company based in Bad Bayersoien (Germany) founded in 2014. Fitness, nutrition, and wellness products are offered online by Vitafy. It operates on a Direct-to-Consumer (D2C) model. Vitafy has raised $11.35 million across 2 funding rounds from investors including ProSiebenSat.1 Media, Cipio Partners and Venture Stars. The company has 79 employees. Vitafy has completed 1 acquisition, including Bodylab24. Its website vitafy.de draws about 36 thousand monthly visits. Vitafy offers products and services including Whey Protein, Slim Shake, and Vitamins & Supplements. Its focus areas include Consumer Goods, Health & Wellness and Nutritional Supplements. Its legal entity is Vitafy GmbH. Its competitors include Pumperlgsund, Lebepur and Xenofit.
Company details
Vitafy is focused on offering a wide range of health and fitness products through an online platform. The company specializes in nutritional supplements, sports nutrition, weight management solutions, and personal care items. Sectors served include fitness, health, and beauty, with products like whey protein, vitamins, and meal replacement shakes. Solutions are tailored for goals such as muscle building, weight loss, and overall wellness, supported by a diverse catalog of branded and exclusive items.
- Annual Revenue$41.68 M (USD)66as on Dec 31, 2019
- Net Profit-$3.28 M (USD)46as on Dec 31, 2019
- Total Equity Funding$11.35M (USD)
in 2 rounds
- Latest Funding Round$11.35M (USD), Series B
Dec 2018
- InvestorsProSiebenSat.1 Media
& 2 more
- Employee Count79
- Investments & Acquisitions
Products & Services of Vitafy
Vitafy offers a comprehensive portfolio of products and services, including Whey Protein, Slim Shake, and Vitamins & Supplements.
Premium protein powder for muscle building support.
Meal replacement shake for effective weight reduction.
Essential nutrients for overall health and immunity.
Funding Insights of Vitafy
Vitafy has successfully raised a total of $11.35M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $11.35 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.35M
- Total Rounds 2
- Last Round Series B — $11.35M
- Investors Count 3
All 2 funding rounds of Vitafy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $11.35M | Series B | – | Cipio Partners | |
| Oct 2015 | Series B | – | – |
3 investors in total: 3 institutional.
Investors in Vitafy
Vitafy has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include ProSiebenSat.1 Media, Cipio Partners and Venture Stars.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech startups in Germany are funded by Venture Stars. | venture-stars.com | Munich, Germany | ||
Invests in growth-stage tech firms for capital and buyout solutions in Europe. | 1998 | cipiopartners.com | Munich, Germany | |
Online platform offering to stream live TV | 2000 | prosiebensat1.com | Unterfohring, Germany |
Investor details for Vitafy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Vitafy
Vitafy has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bodylab24.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Nutritional supplements are manufactured by Bodylab24 in Munich, Germany. | bodylab24.de | Munich, Germany | 0 | Feb 2019 | •••• |
Complete acquisition details for Vitafy
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Vitafy
4 dated milestones of Vitafy across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Vitafy is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $11.3M.
- Acquisition Acquires Bodylab24.
Competitors of Vitafy
Vitafy has 3 listed competitors in our database. They include Pumperlgsund, Lebepur and Xenofit.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pumperlgsund.info | 2015 | Munich, Germany | Brand specializing in protein products. | |||
| lebepur.com | 2010 | Berlin, Germany | Vegan superfood powders, proteins, and energy bars are provided. | |||
| xenofit.de | 1998 | Tutzing, Germany | 3 | Provides energy drinks, bars, gels, and supplements for sports performance. |
Detailed competitors of Vitafy
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Vitafy
The website of Vitafy (vitafy.de) receives about 36.4K visits a month and ranks #557,779 among all websites worldwide, #1,746 in Nutrition Diets and Fitness.
- Monthly visits36.4K
▼ 21% vs previous month
- Unique visitors23.2K
per month
- Global rank#557,779
among all websites
- Category rank#1,746
Health · Nutrition Diets and Fitness
- Bounce rate50%
- Pages per visit3.8
- Average visit2 min 20 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Vitafy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
gymqueen.de | gymqueen.de | 100% | – | ||
| metasport.de | 81% | 165.2K | #202,233 | View details | |
veganfitness.de | veganfitness.de | 81% | #1,132,449 | – | |
sportnahrung-engel.de | sportnahrung-engel.de | 80% | #262,456 | – | |
bodystar.de | bodystar.de | 80% | #10,198,860 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vitafy
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Vitafy
Vitafy was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Vitafy is headquartered in Bad Bayersoien, Germany. It is registered at Bad Bayersoien, Bavaria, Germany.
Vitafy is a funded company, having raised a total of $11.35M across 2 funding rounds to date.
Vitafy has 79 employees.
Annual revenue of Vitafy is $41.68M as on Dec 31, 2019.
Vitafy is focused on offering a wide range of health and fitness products through an online platform. The company specializes in nutritional supplements, sports nutrition, weight management solutions, and personal care items. Sectors served include fitness, health, and beauty, with products like whey protein, vitamins, and meal replacement shakes. Solutions are tailored for goals such as muscle building, weight loss, and overall wellness, supported by a diverse catalog of branded and exclusive items.
Vitafy's top competitors include Lebepur, Pumperlgsund and Xenofit.
Vitafy offers Whey Protein, Slim Shake, and Vitamins & Supplements.
Vitafy has made 1 acquisition, including Bodylab24.
Vitafy has 3 investors. Key investors include ProSiebenSat.1 Media, Cipio Partners, and Venture Stars.
Vitafy operates through Vitafy Gmbh.