About Vitality
Vitality is a Financial Services company based in London (United Kingdom) founded in 2004. Life and health insurance is provided with activity-based rewards. It operates on a Subscription Services and Freemium model. Vitality has raised $500 thousand across 2 funding rounds from investors including European Union. Vitality has completed 1 acquisition, including Ramp Health. Its chief executive, as recorded, is Neville Koopowitz. Its website vitality.co.uk draws about 1.9 million monthly visits. Vitality offers products and services including Health Insurance, Life Insurance, and Business Health Insurance. Its focus areas include Insurance and Health and Life Insurance. Its competitors include hubb and Taveo; 1 of its 2 listed competitors has raised funding.
Company details
Health and life insurance products are offered by Vitality to individuals and businesses in the United Kingdom. Coverage includes private healthcare, in-patient treatment, and financial protection for families. Solutions such as the Vitality Programme are designed to promote healthier lifestyles through rewards and discounts. Sectors served include personal and business insurance with a focus on enhancing customer well-being.
- Total Equity Funding$500K (USD)
in 2 rounds
- Latest Funding Round$22.52K (USD), Grant
Oct 2019
- Investors
- Investments & Acquisitions
Products & Services of Vitality
Vitality offers a comprehensive portfolio of products and services, including Health Insurance, Life Insurance, and Business Health Insurance.
Private healthcare coverage with rewards is provided by Vitality.
Financial protection for loved ones is offered through policies.
Healthcare benefits for companies are facilitated by this plan.
Apps and channels of Vitality
Vitality publishes 1 mobile app; its YouTube channel Vitality UK has 15.3K subscribers and 30 videos.
Videos from Vitality
The most watched videos on Vitality's YouTube channel, Vitality UK (15.3K subscribers). Click a video to play it here.
More on Vitality UK.
Funding Insights of Vitality
Vitality has successfully raised a total of $500K across 2 strategic funding rounds. The most recent funding activity was a Grant round of $22.52 thousand completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $500,000
- Total Rounds 2
- Last Round Grant — $22,516
- First Round $500,000
(Jan 2018)
- Investors Count 1
All 2 funding rounds of Vitality with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2019 | $22,516 | Grant | – | – | |
| Jan 2018 | $500,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Vitality
Vitality has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Vitality
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Co-investor network
Verified entity values are shown only after access is granted.
People of Vitality
285 people are tracked at Vitality (105 in leadership, 180 in team).
| Name | Role | Group |
|---|---|---|
Neville Koopowitz | CEO | Leadership |
Stuart Parker | Managing Director | Leadership |
Adam Hick | Head Of IFA Distribution Strategic Development | Leadership |
Megan Lees | Head Of Engineering | Leadership |
Lydia Harris Chpp Mapm | Head Of Engineering | Leadership |
Lawrence MacKay | Area Director | Leadership |
Terry Heller | Head Of Distribution | Leadership |
Sarah Shawcross | Head Of Sales Analytics & Insight | Leadership |
Jamie Walton-Gould | Account Director | Leadership |
Helen Packer | Director Of Vitality Programme Partnerships | Leadership |
Paul Yarham | Director Of Pricing And Underwriting | Leadership |
Shalutha Herath | Head Of Technology Delivery | Leadership |
Tom Davis | Director Of Vitality Programme | Leadership |
Daniel Cooke | Head Of Portfolio | Leadership |
Katherine Corbett | Office Manager And PA To Director | Leadership |
Sally Burrowes | Chief Operations And Enablement Officer | Leadership |
Mark Rubin | Head Of Agencies And Commissions | Leadership |
Luke McClaran | Chief People Officer | Leadership |
Rhys Maric | Head Of Platform Engineering | Leadership |
Gina Eipe M. | Chief Internal Auditor | Leadership |
265 more people are available in the full profile.
Complete people profiles for Vitality
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Investments & Acquisitions by Vitality
Vitality has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Ramp Health.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Clinical, wellbeing, and safety solutions are provided for employers. | ramphealth.com | 0 | Mar 2026 | •••• |
Complete acquisition details for Vitality
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- Acquired stakes
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- Exports
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Timeline of Vitality
4 dated milestones of Vitality across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Vitality is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Grant, of $23K.
- Acquisition Acquires Ramp Health.
Competitors of Vitality
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hubbinsure.com | 2019 | Glasgow, United Kingdom | 16 | Usage-based insurance brokerage platform for businesses is operated online. | ||
| taveo.com | 2019 | Glasgow, United Kingdom | $1.81M | Tailored commercial insurance is brokered across diverse industries. |
Detailed competitors of Vitality
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- Full competitor set
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Web traffic of Vitality
The website of Vitality (vitality.co.uk) receives about 1.9M visits a month and ranks #31,545 among all websites worldwide, #2,010 in Finance.
- Monthly visits1.9M
▲ 17.9% vs previous month
- Unique visitors517.8K
per month
- Global rank#31,545
among all websites
- Category rank#2,010
Finance · Finance
- Bounce rate43%
- Pages per visit4.1
- Average visit2 min 26 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Vitality. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| simplyhealth.co.uk | 100% | #146,538 | View details | ||
| octopus.energy | 98% | 9.9M | #4,566 | View details | |
| ft.com | 92% | 37.4M | #1,902 | View details | |
halifax-intermediariesonline.co.uk | halifax-intermediariesonline.co.uk | 90% | #215,782 | – | |
aviva.co.uk | aviva.co.uk | 90% | #9,637 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vitality
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Related news about Vitality
Complete news archive for Vitality
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- Full article archive
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Frequently Asked Questions about Vitality
Vitality was founded in 2004 and raised its 1st funding round 14 years after it was founded.
Vitality is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Neville Koopowitz is the CEO of Vitality, as recorded in our data.
Vitality is a funded company, having raised a total of $500K across 2 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Jan 2018.
Health and life insurance products are offered by Vitality to individuals and businesses in the United Kingdom. Coverage includes private healthcare, in-patient treatment, and financial protection for families. Solutions such as the Vitality Programme are designed to promote healthier lifestyles through rewards and discounts. Sectors served include personal and business insurance with a focus on enhancing customer well-being.
Vitality offers Health Insurance, Life Insurance, and Business Health Insurance.
Vitality has made 1 acquisition, including Ramp Health.
Vitality has 1 investor. Key investors include European Union.
Vitality operates through Vitality.
Yes. Vitality publishes Vitality UK.
The website of Vitality receives about 1.9 million visits a month and ranks #31,545 among all websites worldwide.