About Vitals
Vitals is a Healthcare company based in Lyndhurst (United States) founded in 2007, and was acquired by WebMD in August 2018. Online listing platform to find doctors and other medical care setups. Vitals has raised $87.16 million across 5 funding rounds from investors including Goldman Sachs, WebMD and Health Enterprise Partners. Vitals has completed 2 acquisitions, including HealthLeap and UCompareHealthCare. Its website vitals.com draws about 1.3 million monthly visits. Its focus areas include HealthTech, Healthcare IT, Horizontal and Price Transparency. Its competitors include Healthgrades, Medefy and Upperline Health; 2 of its 3 listed competitors have raised funding.
Company details
Vitals was founded in 2007 in Lyndhurst, United States, as an online platform in the healthcare sector. Doctors and medical facilities are listed for users to search by specialty or condition. Virtual consultation appointments are bookable through the service. Operations are centered on connecting patients with providers via the domain vitals.com, supporting access to care setups across the region.
- Headquarters Lyndhurst, United States
- Stage Acquired
- SectorsHealthcare
- Website category Health · Medicine
- Website vitals.com
- Social LinkedIn X Facebook
- Acquired by WebMD (Aug 2018)
- Total Equity Funding$87.16M (USD)
in 5 rounds
- Latest Funding Round$41.84M (USD), Series D
Dec 2015
- InvestorsGoldman Sachs
& 7 more
- Investments & AcquisitionsHealthLeap
& 1 more
- Acquired byWebMD
(Aug 2018)
Funding Insights of Vitals
Vitals has successfully raised a total of $87.16M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $41.84 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $87.16M
- Total Rounds 5
- Last Round Series D β $41.84M
- First Round $4M
(Oct 2008)
- Investors Count 7
All 5 funding rounds of Vitals with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2015 | $41.84M | Series D | β | Goldman Sachs | β |
| Jun 2013 | $22M | Series C | β | Cardinal Partners, Piper Jaffray | |
| Sep 2011 | $3M | Series B | β | β | β |
| Feb 2011 | $16.32M | Series B | β | β | β |
| Oct 2008 | $4M | Series A | β | β |
8 investors in total: 8 institutional.
Investors in Vitals
Vitals has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, WebMD and Health Enterprise Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Life science & tech focused VC firm investing in early stage companies in the US | cardinalpartners.com | Princeton, United States | ||
Investments are focused on healthcare and information technology sectors. | 1999 | hepfund.com | New York, United States | |
Early-stage venture capital is provided by Activate Venture Partners. | activatevp.com | New York, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
| healthventuregroup.com | ||||
Middle market focused investment bank | 1895 | piperjaffray.com | Minneapolis, United States | |
Provider of online health-related information and learning platform for patients and providers | 1996 | webmd.com | New York, United States |
Investor details for Vitals
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Vitals
3 people are tracked at Vitals (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Mitch Rothschild | Executive Chairman & Founder | Leadership |
Lloyd Bjorlo | Director of Sales | Leadership |
Mary Grannan | Client Engagement Manager | Team |
Complete people profiles for Vitals
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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- Professional contacts
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Investments & Acquisitions by Vitals
Vitals has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include HealthLeap and UCompareHealthCare.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Healthcare providers are compared by users on an online platform. | ucomparehealthcare.com | Marlborough, United States | 2004 | Feb 2011 | β’β’β’β’ | |
Online appointments with doctors are booked via HealthLeap. | healthleap.com | New York, United States | 2009 | Jun 2009 | β’β’β’β’ |
Complete acquisition details for Vitals
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
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- Exports
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Timeline of Vitals
6 dated milestones of Vitals across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Vitals is founded.
- Funding First funding round of $4.0M.
- Acquisition Acquires HealthLeap.
- Acquisition Acquires UCompareHealthCare.
- Funding Latest funding round, Series D, of $41.8M.
- Exit Acquired by WebMD.
Competitors of Vitals
Vitals has 3 listed competitors in our database, 2 of them funded. They include Healthgrades, Medefy and Upperline Health.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| healthgrades.com | 1996 | Denver, United States | 89 | Rating and reviews of doctors and healthcare facilities | ||
| medefy.com | 2013 | Oklahoma, United States | $17.77M | 23 | Provider of a software tool and mobile app that brings price transparency to healthcare | |
| upperlinehealth.com | 2016 | Nashville, United States | $121.23M | 371 | Network of specialty clinics providing podiatry, vascular, and chronic care management |
Detailed competitors of Vitals
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Vitals
The website of Vitals (vitals.com) receives about 1.3M visits a month and ranks #66,349 among all websites worldwide, #1,838 in Medicine.
- Monthly visits1.3M
▲ 32.9% vs previous month
- Unique visitors743.8K
per month
- Global rank#66,349
among all websites
- Category rank#1,838
Health · Medicine
- Bounce rate66%
- Pages per visit1.6
- Average visit54 sec
- DevicesDesktop 43% Β· Mobile 57%
Websites whose visitors overlap most with Vitals. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| healthgrades.com | 100% | 8.4M | #10,583 | View details | |
| doximity.com | 92% | 8.1M | #8,304 | View details | |
| medifind.com | 92% | 1.5M | #46,304 | View details | |
health.usnews.com | health.usnews.com | 88% | #10,795 | β | |
md.com | md.com | 78% | #182,511 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Vitals
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Clinical IT & Data Platforms
3 companies that operate in the same segment as Vitals (Clinical IT & Data Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | |||
Healthcare appointments are booked online via Zocdoc's platform. | 2007 | New York, New York, United States | USD 425.97 M | USD 4.66 M | 1,365 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | 1,746 |
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Related news about Vitals
Complete news archive for Vitals
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Frequently Asked Questions about Vitals
Vitals was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Vitals is headquartered in Lyndhurst, United States. It is registered at Lyndhurst, New Jersey, United States.
Vitals is a funded company, having raised a total of $87.16M across 5 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Oct 2008.
Vitals was founded in 2007 in Lyndhurst, United States, as an online platform in the healthcare sector. Doctors and medical facilities are listed for users to search by specialty or condition. Virtual consultation appointments are bookable through the service. Operations are centered on connecting patients with providers via the domain vitals.com, supporting access to care setups across the region.
Vitals's top competitors include Healthgrades, Upperline Health and Medefy.
Vitals has made 2 acquisitions, including HealthLeap, and UCompareHealthCare.
Vitals has 8 investors. Key investors include Goldman Sachs, WebMD, Health Enterprise Partners, Piper Jaffray, and Cardinal Partners.
Yes. Vitals was acquired by WebMD in August 2018.
The website of Vitals receives about 1.3 million visits a month and ranks #66,349 among all websites worldwide.

