About Vivara
Vivara is a publicly listed company based in Sao Paulo (Brazil) founded in 1962. Online jewelry is retailed primarily by Vivara since 1962. Its chief executive, as recorded, is Paulo Kruglensky. Its website vivara.com.br draws about 6.3 million monthly visits. Vivara offers products and services including Potatoes and Grain Marketing. Its focus areas include Consumer Goods, Fashion Accessories, Watches & Jewelry and Jewelry. Its legal entity is Maine Potato Growers, Inc.
Company details
Vivara was established in 1962 in Sao Paulo, Brazil, as an internet-first brand within the jewelry sector. Operations are centered on e-commerce sales of jewelry products, with a focus on the Brazilian market. The company is owned by Marcio Kauffman and led by CEO Paulo Kruglensky. Distribution occurs through digital platforms, supplemented by physical presence in key locations.
- Headquarters Sao Paulo, Brazil
- Stage Public
- SectorsConsumer
- Website category Lifestyle · Jewelry and Luxury Products
- Email••••••••
- Website vivara.com.br
- Social X Facebook
- Legal Name Vivara Participacoes Sa
- Annual Revenue$553.14 M (USD)17.44as on Dec 31, 2025
- Net Profit$113.09 M (USD)-5.19as on Dec 31, 2025
- EBITDA$159.47 M (USD)5.73as on Dec 31, 2025
Products & Services of Vivara
Vivara offers a comprehensive portfolio of products and services, including Potatoes and Grain Marketing.
Potatoes are farmed and sold for food and industrial applications
Grains are promoted and distributed from farms to various markets
People of Vivara
9 people are tracked at Vivara (5 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Marcio Kauffman | Owner | Leadership |
Paulo Kruglensky | CEO | Leadership |
Marina Kaufman | Director of Marketing | Leadership |
Patrícia Butrico | Director of Operations | Leadership |
Rafael Ota | Production Director | Leadership |
Ana Helena | Analista De B2b II | Team |
Bruno Mattos | Enterprise Systems Manager | Team |
Felipe Henrique de Mello | Analista Sênior De Ecommerce | Team |
Isabella Tosi | Analista De CRM Pleno | Team |
Complete people profiles for Vivara
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IPO & Listings of Vivara
Vivara is a publicly listed company on the BMFBOVESPA with ticker symbol VIVA3 in Brazil, operating in the Consumer durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date11 Oct 2019
- Listed onB3: VIVA3
- Listed entityVivara Participacoes SA
- Exchange sectorConsumer durables
- ISINBRVIVAACNOR0
- Share price28.84 BRL (-2.07% on the day) · 2026-10-13
- Market capitalisation6,811,944,139.00 BRL
- Price to earnings11.6
- EPS (diluted, trailing year)2.49 BRL
- Dividend yield4.61%
- Volume (last session)2,873,100
Financials of Vivara
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 3.03B BRL | 619.5M BRL | 873.5M BRL |
| 2024 | 2.58B BRL | 653.4M BRL | 826.2M BRL |
| 2023 | 2.19B BRL | 369.2M BRL | 578.0M BRL |
| 2022 | 1.84B BRL | 360.9M BRL | 484.2M BRL |
| 2021 | 1.47B BRL | 298.5M BRL | 366.4M BRL |
Detailed financial statements for Vivara
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Web traffic of Vivara
The website of Vivara (vivara.com.br) receives about 6.3M visits a month and ranks #6,562 among all websites worldwide, #277 in Jewelry and Luxury Products.
- Monthly visits6.3M
▼ 26.3% vs previous month
- Unique visitors4.9M
per month
- Global rank#6,562
among all websites
- Category rank#277
Lifestyle · Jewelry and Luxury Products
- Bounce rate42%
- Pages per visit3.4
- Average visit2 min 08 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with Vivara. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pandorajoias.com.br | pandorajoias.com.br | 100% | #57,357 | – | |
montecarlo.com.br | montecarlo.com.br | 99% | #63,233 | – | |
casadasaliancas.com.br | casadasaliancas.com.br | 92% | #104,914 | – | |
| hstern.com.br | 84% | 177.9K | #249,464 | View details | |
pratafina.com.br | pratafina.com.br | 83% | #153,513 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vivara
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Frequently Asked Questions about Vivara
Vivara was founded in 1962.
Vivara is headquartered in Sao Paulo, Brazil.
Paulo Kruglensky is the CEO of Vivara, as recorded in our data.
Annual revenue of Vivara is $553.14M as on Dec 31, 2025.
Vivara was established in 1962 in Sao Paulo, Brazil, as an internet-first brand within the jewelry sector. Operations are centered on e-commerce sales of jewelry products, with a focus on the Brazilian market. The company is owned by Marcio Kauffman and led by CEO Paulo Kruglensky. Distribution occurs through digital platforms, supplemented by physical presence in key locations.
Vivara offers Potatoes and Grain Marketing.
Yes, Vivara is publicly traded on BMFBOVESPA under the ticker symbol VIVA3.
Vivara operates through Maine Potato Growers, Inc.
The website of Vivara receives about 6.3 million visits a month and ranks #6,562 among all websites worldwide.