About VMI
VMI is a Media & Entertainment company based in London (United Kingdom) founded in 1979. Cameras and lenses for documentary filmmakers are rented out. It operates on a Pay-per-Use / Usage-Based model. Its website vmi.tv draws about 36 thousand monthly visits. VMI offers products and services including Camera Rental, Lighting and Grip Hire, and VMEDIA Memory Cards/SSDs. Its focus areas include Film & Video Production and Equipment Rental. Its legal entity is VMI Ltd.
Company details
VMI is established as a leading rental company specializing in digital camera packages for features, dramas, commercials, and documentaries. Equipment such as Sony Venice, RED 8K V-Raptor, Alexa Mini LF, and various Canon and Blackmagic cameras are provided, along with lighting and grip solutions. The company also offers VMEDIA, a media division for renting high-capacity memory cards, SSDs, and flight-safe batteries. Sustainability is prioritized, with all buildings powered by 100 renewable grid energy and on-site solar panels. Services are tailored for natural history programs and other productions, with a commitment to achieving Net-Zero by 2030.
- Latest Funding Round$303.21K (USD), Debt – Conventional
Sep 2023
- Investors
Products & Services of VMI
VMI offers a comprehensive portfolio of products and services, including Camera Rental, Lighting and Grip Hire, and VMEDIA Memory Cards/SSDs.
Digital camera packages are provided for various productions.
Lighting and grip equipment are offered for productions.
High-capacity memory cards and SSDs are rented out.
Apps and channels of VMI
its YouTube channel VMI has 523 subscribers and 30 videos.
Videos from VMI
The most watched videos on VMI's YouTube channel, VMI (523 subscribers). Click a video to play it here.
More on VMI.
Funding Insights of VMI
- Total Rounds 1
- Last Round Debt – Conventional — $303,208
- First Round $303,208
(Sep 2023)
- Investors Count 1
All 1 funding rounds of VMI with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | $303,208 | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in VMI
VMI has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Allica Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Internet-first banking services are offered to individuals and businesses. | 2017 | allica.bank | London, United Kingdom |
Investor details for VMI
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of VMI
2 dated milestones of VMI across 44 years, from founding to its latest funding, stage changes and deals.
- Founded VMI is founded.
- Funding First funding round of $303K.
Web traffic of VMI
The website of VMI (vmi.tv) receives about 36.2K visits a month and ranks #1,051,360 among all websites worldwide, #8,609 in Arts and Entertainment.
- Monthly visits36.2K
▲ 25.5% vs previous month
- Unique visitors12.1K
per month
- Global rank#1,051,360
among all websites
- Category rank#8,609
Arts and Entertainment · Arts and Entertainment
- Bounce rate43%
- Pages per visit1.8
- Average visit20 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with VMI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| procam.tv | 94% | 1.8K | #10,648,176 | View details | |
| radiantimages.com | 74% | 1.4K | View details | ||
| arri.com | 69% | 320.8K | #124,492 | View details | |
| panavision.com | 68% | 136.3K | #348,082 | View details | |
| sharegrid.com | 66% | 318.8K | #124,629 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for VMI
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about VMI
VMI was founded in 1979 and raised its 1st funding round 44 years after it was founded.
VMI is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
VMI is established as a leading rental company specializing in digital camera packages for features, dramas, commercials, and documentaries. Equipment such as Sony Venice, RED 8K V-Raptor, Alexa Mini LF, and various Canon and Blackmagic cameras are provided, along with lighting and grip solutions. The company also offers VMEDIA, a media division for renting high-capacity memory cards, SSDs, and flight-safe batteries. Sustainability is prioritized, with all buildings powered by 100 renewable grid energy and on-site solar panels. Services are tailored for natural history programs and other productions, with a commitment to achieving Net-Zero by 2030.
VMI offers Camera Rental, Lighting and Grip Hire, and VMEDIA Memory Cards/SSDs.
VMI has 1 investor. Key investors include Allica Bank.
VMI operates through Vmi Ltd..