About Waffle Labs
Waffle Labs is a Financial Services company based in New York (United States) founded in 2018 by Michael Li and Quentin Coolen. Provider of renter, pet, personal cyber life insurance services. Waffle Labs has raised $10.46 million across 5 funding rounds from investors including Techstars, BetterLabs and Verve Ventures. Its chief executive, as recorded, is Quentin Coolen. Waffle Labs offers products and services including Renters Insurance, Pet Insurance, Home and Auto Insurance, and Travel Insurance. Its focus areas include Insurance Carriers, Diversified, FinTech and Internet First Insurance Platforms. Its legal entity is WAFFLE LABS, INC. Its competitors include Lemonade, HUB International and State Farm; 3 of its 3 listed competitors have raised funding.
Company details
Waffle Labs was founded in 2018 and is based in New York, United States. Operations focus on the insurance sector, where renter, pet, personal cyber, and life insurance services are provided to customers. The company serves individuals seeking coverage in these areas through its online domain, waffleinsurance.com. Leadership includes co-founders Michael Li and Quentin Coolen, with the latter serving as CEO.
- Total Equity Funding$10.46M (USD)
in 5 rounds
- Latest Funding Round$500K (USD), Seed
Mar 2025
- InvestorsTechstars
& 2 more
Products & Services of Waffle Labs
Waffle Labs offers a comprehensive portfolio of products and services, including Renters Insurance, Pet Insurance, Home and Auto Insurance, and Travel Insurance.
Covers rental properties and belongings for protection.
Provides health coverage for pets and related expenses.
Offers protection for homes and vehicles against damages.
Ensures coverage for trips and travel-related incidents.
Funding Insights of Waffle Labs
Waffle Labs has successfully raised a total of $10.46M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $500 thousand completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.46M
- Total Rounds 5
- Last Round Seed — $500,000
- Investors Count 3
All 5 funding rounds of Waffle Labs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $500,000 | Seed | – | – | – |
| May 2022 | $4M | Seed | – | – | – |
| Apr 2021 | $5M | Seed | – | Verve Ventures | |
| Apr 2019 | $955,000 | Seed | – | – | – |
| Sep 2018 | Seed | – | Techstars | – |
3 investors in total: 3 institutional.
Investors in Waffle Labs
Waffle Labs has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Techstars, BetterLabs and Verve Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A venture fund and studio based in Perth, Australia. | betterlabsventures.com.au | Perth, Australia | ||
Venture capital firm focused on science and tech-driven startups | verve.vc | Berlin, Germany | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States |
Investor details for Waffle Labs
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Waffle Labs
2 people are tracked at Waffle Labs (2 in leadership).
| Name | Role | Group |
|---|---|---|
Michael Li | Co-Founder | Leadership |
Quentin Coolen | Co-Founder & CEO | Leadership |
Complete people profiles for Waffle Labs
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Timeline of Waffle Labs
3 dated milestones of Waffle Labs across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Waffle Labs is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $500K.
Competitors of Waffle Labs
Waffle Labs has 3 listed competitors in our database, 3 of them funded. They include Lemonade, HUB International and State Farm.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lemonade.com | 2015 | New York, United States | $644M | 1,367 | Provider of a cloud-based platform for life and P&C insurance | |
| hubinternational.com | 1998 | Chicago, United States | $1.6B | Investment advisory, insurance distribution, and risk management services are provided. | ||
| statefarm.com | 1922 | Bloomington, United States | $66.94M | 54,024 | Insurance and financial services are provided to individuals and businesses. |
Detailed competitors of Waffle Labs
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Verified entity values are shown only after access is granted.
Web traffic of Waffle Labs
The website of Waffle Labs (waffleinsurance.com) receives about 1.1K visits a month.
- Monthly visits1.1K
▲ 14.4% vs previous month
Top companies in Insurance & Risk Management
3 companies that operate in the same segment as Waffle Labs (Insurance & Risk Management) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | |||
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States |
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Related news about Waffle Labs
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Frequently Asked Questions about Waffle Labs
Waffle Labs was founded in 2018.
Waffle Labs is headquartered in New York, United States. It is registered at New York, New York, United States.
Quentin Coolen is the CEO of Waffle Labs, as recorded in our data. They have also founded this company.
Waffle Labs is a funded company, having raised a total of $10.46M across 5 funding rounds to date.
Waffle Labs was founded in 2018 and is based in New York, United States. Operations focus on the insurance sector, where renter, pet, personal cyber, and life insurance services are provided to customers. The company serves individuals seeking coverage in these areas through its online domain, waffleinsurance.com. Leadership includes co-founders Michael Li and Quentin Coolen, with the latter serving as CEO.
Waffle Labs's top competitors include Lemonade, HUB International and State Farm.
Waffle Labs offers Renters Insurance, Pet Insurance, Home and Auto Insurance, and Travel Insurance.
Waffle Labs has 3 investors. Key investors include Techstars, BetterLabs, and Verve Ventures.
Waffle Labs operates through Waffle Labs, Inc..