About Waffle Labs
Waffle Labs is a company based in New York (United States) founded in 2018 by Michael Li and Quentin Coolen.. Waffle Labs has raised $10.46 million across 5 funding rounds from investors including Techstars, BetterLabs and Verve Ventures. Waffle Labs offers products and services including Renters Insurance, Pet Insurance, Home and Auto Insurance, and Travel Insurance. Waffle Labs operates in a competitive market with competitors including Lemonade, HUB International, State Farm, Coverwallet and AXIS Capital, among others.
- Headquarter New York, United States
- Founders Michael Li, Quentin Coolen
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Sectors
Financial Services
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Email
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Phone
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Website
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Social
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- Legal Name Waffle Labs, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$10.46 M (USD)
in 5 rounds
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Latest Funding Round
$500 K (USD), Seed
Mar 07, 2025
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Investors
Techstars
& 2 more
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Employee Count
Employee Count
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Products & Services of Waffle Labs
Waffle Labs offers a comprehensive portfolio of products and services, including Renters Insurance, Pet Insurance, Home and Auto Insurance, and Travel Insurance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Covers rental properties and belongings for protection.
Provides health coverage for pets and related expenses.
Offers protection for homes and vehicles against damages.
Ensures coverage for trips and travel-related incidents.
Funding Insights of Waffle Labs
Waffle Labs has successfully raised a total of $10.46M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $500 thousand completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Seed — $500,000
- First Round First Round
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2025 | Amount | Seed - Waffle Labs | Valuation |
investors |
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| May, 2022 | Amount | Seed - Waffle Labs | Valuation |
investors |
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| Apr, 2021 | Amount | Seed - Waffle Labs | Valuation | Verve Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Waffle Labs
Waffle Labs has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Techstars, BetterLabs and Verve Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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A venture fund and studio based in Perth, Australia.
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Founded Year | Domain | Location | |
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Venture capital firm focused on science and tech-driven startups
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Founded Year | Domain | Location | |
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Startups are accelerated globally without sector restrictions through structured programs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Waffle Labs
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Waffle Labs
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Waffle Labs Comparisons
Competitors of Waffle Labs
Waffle Labs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lemonade, HUB International, State Farm, Coverwallet and AXIS Capital, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of a cloud-based platform for life and P&C insurance
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| domain | founded_year | HQ Location |
Investment advisory, insurance distribution, and risk management services are provided.
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| domain | founded_year | HQ Location |
Insurance and financial services are provided to individuals and businesses.
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| domain | founded_year | HQ Location |
Online insurance platform for businesses
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| domain | founded_year | HQ Location |
Diversified insurance services are provided across global markets.
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| domain | founded_year | HQ Location |
Life insurance and diversified asset management services are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Waffle Labs
Frequently Asked Questions about Waffle Labs
When was Waffle Labs founded?
Waffle Labs was founded in 2018.
Where is Waffle Labs located?
Waffle Labs is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Waffle Labs?
Quentin Coolen is the current CEO of Waffle Labs. They have also founded this company.
Is Waffle Labs a funded company?
Waffle Labs is a funded company, having raised a total of $10.46M across 5 funding rounds to date. The company's 1st funding round was a Seed of $5M, raised on Sep 10, 2018.
What does Waffle Labs do?
Waffle Labs was founded in 2018 and is based in New York, United States. Operations focus on the insurance sector, where renter, pet, personal cyber, and life insurance services are provided to customers. The company serves individuals seeking coverage in these areas through its online domain, waffleinsurance.com. Leadership includes co-founders Michael Li and Quentin Coolen, with the latter serving as CEO.
Who are the top competitors of Waffle Labs?
Waffle Labs's top competitors include Lemonade, HUB International and AXIS Capital.
What products or services does Waffle Labs offer?
Waffle Labs offers Renters Insurance, Pet Insurance, Home and Auto Insurance, and Travel Insurance.
Who are Waffle Labs's investors?
Waffle Labs has 3 investors. Key investors include Techstars, BetterLabs, and Verve Ventures.