Waffle Labs

New York, United States Founded: 2018 • Age: 8 yrs
Provider of renter, pet, personal cyber life insurance services
Annual revenue - Latest available
Total funding $10.5M 5 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 4 Services tracked
Competitors 11 Brand Intelligence

About Waffle Labs

Waffle Labs is a company based in New York (United States) founded in 2018 by Michael Li and Quentin Coolen. Waffle Labs has raised $10.46 million across 5 funding rounds from investors including Techstars, BetterLabs and Verve Ventures. Waffle Labs offers products and services including Renters Insurance, Pet Insurance, Home and Auto Insurance, and Travel Insurance. Waffle Labs operates in a competitive market with competitors including Lemonade, HUB International, State Farm, Coverwallet and AXIS Capital, among others.

  • Headquarter New York, United States
  • Founders Michael Li, Quentin Coolen
  • Sectors
    Financial Services
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Waffle Labs, Inc.
Operational Areas
Financial Services → Insurance & Risk Management Unlock Sub-Sector Unlock Segment
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $10.46 M (USD)

    in 5 rounds

  • Latest Funding Round
    $500 K (USD), Seed

    Mar 07, 2025

  • Investors
    Techstars

    & 2 more

  • Employee Count
    Not available
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Products & Services of Waffle Labs

Waffle Labs offers a comprehensive portfolio of products and services, including Renters Insurance, Pet Insurance, Home and Auto Insurance, and Travel Insurance.

Product name locked
Category locked
Primary

Covers rental properties and belongings for protection.

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Provides health coverage for pets and related expenses.

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Offers protection for homes and vehicles against damages.

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Ensures coverage for trips and travel-related incidents.

Funding Insights of Waffle Labs

Waffle Labs has successfully raised a total of $10.46M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $500 thousand completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Waffle Labs

Waffle Labs has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Techstars, BetterLabs and Verve Ventures.

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Venture Fund
Investor Description Founded Year Domain Location
A venture fund and studio based in Perth, Australia.
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Venture capital firm focused on science and tech-driven startups
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Startups are accelerated globally without sector restrictions through structured programs.
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Investor details for Waffle Labs

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Investments & Acquisitions by Waffle Labs

Investments
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Investment portfolio details for Waffle Labs

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Financial Statements - Waffle Labs

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Detailed financials for Waffle Labs

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Waffle Labs Comparisons

Waffle Labs Primary company
Description
Provider of renter, pet, personal cyber & life insurance ser...
Location
New York, United States
Founded Year
2018
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Waffle Labs

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Competitors of Waffle Labs

Waffle Labs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lemonade, HUB International, State Farm, Coverwallet and AXIS Capital, among others.

Company Name Domain Founded year HQ Location Description
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Provider of a cloud-based platform for life and P&C insurance
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Investment advisory, insurance distribution, and risk management services are provided.
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Insurance and financial services are provided to individuals and businesses.
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Online insurance platform for businesses
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Diversified insurance services are provided across global markets.
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Life insurance and diversified asset management services are provided.
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Detailed competitors of Waffle Labs

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Latest news on Waffle Labs

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Frequently Asked Questions about Waffle Labs

Waffle Labs was founded in 2018.

Waffle Labs is headquartered in New York, United States. It is registered at New York, New York, United States.

Quentin Coolen is the current CEO of Waffle Labs. They have also founded this company.

Waffle Labs is a funded company, having raised a total of $10.46M across 5 funding rounds to date.

Waffle Labs was founded in 2018 and is based in New York, United States. Operations focus on the insurance sector, where renter, pet, personal cyber, and life insurance services are provided to customers. The company serves individuals seeking coverage in these areas through its online domain, waffleinsurance.com. Leadership includes co-founders Michael Li and Quentin Coolen, with the latter serving as CEO.

Waffle Labs's top competitors include Lemonade, HUB International and AXIS Capital.

Waffle Labs offers Renters Insurance, Pet Insurance, Home and Auto Insurance, and Travel Insurance.

Waffle Labs has 3 investors. Key investors include Techstars, BetterLabs, and Verve Ventures.

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