About Waracle
Waracle is a Technology company based in Dundee (United Kingdom) founded in 2007 by Michael Romilly, and was acquired by Exception in January 2016. Mobile apps and IoT solutions are developed across platforms. Waracle has raised $6.32 million across 1 funding round from investors including Exception and BGF. The company has 42 employees. Waracle has completed 2 acquisitions, including Mozenix and Screenmedia. Its chief executive, as recorded, is Chris Martin. Waracle offers products and services including Digital Product Development, Advisory and Innovation, Technology Modernization, and Customer Experience. Its focus areas include Business Services, IT Services, Application Development and Horizontal. Its legal entity is WARACLE LIMITED. Its competitors include Hedgehog lab and QX Global Group; 2 of its 2 listed competitors have raised funding.
Company details
Waracle was founded in 2007 and is based in Dundee, United Kingdom. Mobile applications are designed, built, and managed for iOS, Android, Windows, and HTML5 platforms. Services encompass IoT projects, agile development teams, app optimization, and digital consulting. Developments are created for clients in fintech, digital health, and energy sectors, including Peak Scientific, Clydesdale Bank, ScotRail, and ScottishPower.
- Headquarters Dundee, United Kingdom
- Employees 42
- Founders Michael Romilly
- Stage Acquired
- SectorsTechnology
- Phone•••• ••••
- Website waracle.com
- Social LinkedIn X Facebook Instagram
- Acquired by Exception (Jan 2016)
- Legal Name Waracle Limited
- Date of Incorporation 13 Jun, 2007
- Jurisdiction DUNDEE, SCOTLAND
Products & Services of Waracle
Waracle offers a comprehensive portfolio of products and services, including Digital Product Development, Advisory and Innovation, Technology Modernization, and Customer Experience.
Researches, designs, and builds high-impact digital products for clients.
Helps prioritize and justify innovation management strategies.
Defines and creates future technology estates for businesses.
Retains and engages users through digital experiences.
Funding Insights of Waracle
Waracle has successfully raised a total of $6.32M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.32 million completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.32M
- Total Rounds 1
- Last Round Series A — $6.32M
- First Round $6.32M
(Dec 2019)
- Investors Count 1
All 1 funding rounds of Waracle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2019 | $6.32M | Series A | – | BGF | – |
2 investors in total: 2 institutional.
Investors in Waracle
Waracle has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Exception and BGF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom | ||
Mobile and web app development, managed services and digital consulting service | 2002 | exceptionuk.com | Edinburgh, United Kingdom |
Investor details for Waracle
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Verified entity values are shown only after access is granted.
People of Waracle
25 people are tracked at Waracle (11 in leadership, 14 in team); the tracked headcount is 42.
| Name | Role | Group |
|---|---|---|
Michael Romilly | Founder | Leadership |
Chris Martin | CEO | Leadership |
David Low | Managing Director, Studios | Leadership |
Sharon Dickie | Chief Operating Officer | Leadership |
Mike Miller | Lead Client Partner | Leadership |
Fiona Zebik | Head Of People & Culture | Leadership |
Claudia Wilson | Head Of Talent Acquisition & Resourcing | Leadership |
Ian Treleaven | Head of Operations | Leadership |
Robert Ridley | Senior Client Director | Leadership |
Tom Williams | Client Director | Leadership |
Ashleigh Yates | Lead Talent Acquisition Partner | Leadership |
Natalie Roberts | Senior Account Manager | Team |
Heather Lough | Communications And Engagement Manager | Team |
Laura Cunningham | Business Analyst | Team |
Fiona Blair | Customer Operations Manager | Team |
Gillian MacKinnon | People And Culture Manager | Team |
Shaun M. | Client Principal | Team |
Rachael Cairns | Delivery & Operations Associate | Team |
Jill McCardel | Client Principal | Team |
Peter Gordon | Principal Consultant | Team |
5 more people are available in the full profile.
Complete people profiles for Waracle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Waracle
Waracle has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Mozenix and Screenmedia.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
UI/UX design and data analytics services are provided to clients. | screenmedia.co.uk | Glasgow, United Kingdom | 2004 | Jun 2024 | •••• | |
Augmented reality app developers for enterprises | mozenix.com | Dundee, United Kingdom | 2016 | Apr 2019 | •••• |
Complete acquisition details for Waracle
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- Acquired stakes
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Timeline of Waracle
5 dated milestones of Waracle across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Waracle is founded.
- Exit Acquired by Exception.
- Acquisition Acquires Mozenix.
- Funding First funding round of $6.3M.
- Acquisition Acquires Screenmedia.
Competitors of Waracle
Waracle has 2 listed competitors in our database, 2 of them funded. They include Hedgehog lab and QX Global Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hedgehoglab.com | 2007 | Newcastle Upon Tyne, United Kingdom | $9.49M | 88 | Mobile application development and UX design services are provided. | |
| qxglobalgroup.com | 2003 | Skipton, United Kingdom | $127.98M | 1,738 | Digital transformation and business process management services are provided. |
Detailed competitors of Waracle
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- Full competitor set
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Web traffic of Waracle
The website of Waracle (waracle.com) receives about 8.8K visits a month.
- Monthly visits8.8K
▲ 37.3% vs previous month
Websites whose visitors overlap most with Waracle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ciklum.com | 100% | 100.7K | #341,180 | View details | |
| facebook.com | 94% | 12.1B | #3 | View details | |
| adsp.ai | 68% | 680.7K | #2,816,865 | View details | |
| oneadvanced.com | 66% | 174.4K | #274,861 | View details | |
agency-launch.ai | agency-launch.ai | 66% | #3,419,940 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Waracle
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Related news about Waracle
Complete news archive for Waracle
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Frequently Asked Questions about Waracle
Waracle was founded in 2007 and raised its 1st funding round 12 years after it was founded.
Waracle is headquartered in Dundee, United Kingdom. It is registered at Dundee, Scotland, United Kingdom.
Chris Martin is the CEO of Waracle, as recorded in our data.
Waracle is a funded company, having raised a total of $6.32M across 1 funding round to date. The company's 1st funding round was a Series A of $6.32M, raised on Dec 2019.
Waracle has 42 employees.
Waracle was founded in 2007 and is based in Dundee, United Kingdom. Mobile applications are designed, built, and managed for iOS, Android, Windows, and HTML5 platforms. Services encompass IoT projects, agile development teams, app optimization, and digital consulting. Developments are created for clients in fintech, digital health, and energy sectors, including Peak Scientific, Clydesdale Bank, ScotRail, and ScottishPower.
Waracle's top competitors include Hedgehog lab and QX Global Group.
Waracle offers Digital Product Development, Advisory and Innovation, Technology Modernization, and Customer Experience.
Waracle has made 2 acquisitions, including Mozenix, and Screenmedia.
Waracle operates through Waracle Limited.
Yes. Waracle was acquired by Exception in January 2016.

