About Watasale
Watasale is a Retail company based in Kochi (India) founded in 2018, and was acquired by Amazon in September 2022. Automated AI-based retail stores and smart cashier solutions are provided. Its Indian entity Nayasale Retail Private Limited reported revenue of βΉ6.96 Cr. The company was acqui-hired. Its focus areas include Autonomous Retail, Physical Stores, Fully Autonomous and Food and Agriculture Tech. Its competitors include BillerX, Hopq and Zwing.
Company details
Watasale was founded in 2018 in Kochi, India, within the AI-driven retail technology sector. An omnichannel self-service smart cashier solution is offered, incorporating consumer biometric identification, shopping path analysis, and purchasing behavior evaluation. Automated payment processing is facilitated, alongside other retail optimization features. A mobile application is available for Android and iOS users to support these operations.
- Headquarters Kochi, India
- Stage Acquired
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website watasale.com
- Social LinkedIn X Facebook
- Acquired by Amazon (Sep 2022)
- Legal Name Nayasale Retail Private Limited
- Date of Incorporation 26 Jul, 2018
- Jurisdiction Kochi, Kerala, India
Associated legal entities of Watasale
Watasale operates through Nayasale Retail Private Limited (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2020) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Nayasale Retail Private Limited CIN U72900KL2018PTC054153 | Strike Off | 26 Jul 2018 | Kochi, Kerala | ₹7.0 Cr | 3 | View details |
Investors in Watasale
Watasale has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Amazon.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category products are offered through an online marketplace. | 1994 | amazon.com | Seattle, United States |
Investor details for Watasale
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Board of directors of Nayasale Retail Private Limited (Watasale)
Nayasale Retail Private Limited is the primary company behind Watasale. The board of Nayasale Retail Private Limited currently have 3 directors; the longest-serving is Shanoop Sivadas, appointed in 2018. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shanoop Sivadas DIN 07486208 | Director | 26 Jul 2018 | 8 yrs 3 mo | Nayasale Retail Private Limited |
| Subhash Sasidharakurup DIN 05146491 | Director | 26 Jul 2018 | 8 yrs 3 mo | Nayasale Retail Private Limited |
| Richu Jose DIN 05146569 | Director | 26 Jul 2018 | 8 yrs 3 mo | Nayasale Retail Private Limited |
Financials of Watasale
Figures of Nayasale Retail Private Limited, the primary company behind Watasale, for FY 2020. Revenue was ₹6.96 Cr (+8407% year on year). Net profit was ₹21.5 Lakh (3% margin). EBITDA was ₹17.7 Lakh (3% margin).
- ₹6.96 CrRevenue · FY 2020 · +8407% YoY
- ₹21.5 LakhNet profit · 3% margin
- ₹17.7 LakhEBITDA · 3% margin
- ₹9 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Nayasale Retail Private Limited are on its company page.
Detailed financial statements for Watasale
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Timeline of Watasale
2 dated milestones of Watasale across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Watasale is founded.
- Exit Acquired by Amazon.
Competitors of Watasale
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| billerx.com | 2016 | Pune, India | Provides a self-checkout solution for brick-and-mortar stores, enabling contactless payments to reduce queues and prevent cart abandonment. | |||
| hopq.in | 2017 | Gurugram, India | Provides a cloud-based self-checkout system for offline retail stores. | |||
| zwing.in | 2016 | Pune, India | Self-checkout is facilitated for offline retail via mobile QR scanning. |
Detailed competitors of Watasale
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Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Watasale (Autonomous & In-Store Retail Tech) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | ||
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Platform powering online and in-store retail operations using AI-driven tools | 2012 | Mumbai, Maharashtra, India | USD 16.02 M | USD 43.86 M | 851 |
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Related news about Watasale
Complete news archive for Watasale
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Frequently Asked Questions about Watasale
Watasale was founded in 2018.
Watasale is headquartered in Kochi, India. It is registered at Kochi, Kerala, India.
The primary company behind Watasale, Nayasale Retail Private Limited, reported revenue of βΉ6.96 Cr for FY 2020, up 8407% year on year.
Watasale was founded in 2018 in Kochi, India, within the AI-driven retail technology sector. An omnichannel self-service smart cashier solution is offered, incorporating consumer biometric identification, shopping path analysis, and purchasing behavior evaluation. Automated payment processing is facilitated, alongside other retail optimization features. A mobile application is available for Android and iOS users to support these operations.
Watasale has 1 investor. Key investors include Amazon.
Watasale operates through Nayasale Retail Private Limited.
Yes. Watasale was acquired by Amazon in September 2022.
The legal entities of Watasale currently have 3 directors, including Shanoop Sivadas, Subhash Sasidharakurup, Richu Jose.

