About Wattbike
Wattbike is a company based in Nottingham (United Kingdom) founded in 2008 by Milan Bacanovic, Dusan Adamovic, Ian John Wilson, and John Wilson was acquired by Interactive Strength in April 2025.. Wattbike has raised $30.49 million across 5 funding rounds from investors including Praetura Commercial Finance, Piper and Interactive Strength. Wattbike offers products and services including Wattbike Atom, Wattbike Nucleus, Wattbike Hub App, and Accessories. Wattbike operates in a competitive market with competitors including Peloton, Wahoo Fitness, Echelon, Technogym and Volava, among others.
- Headquarter Nottingham, United Kingdom
- Founders Milan Bacanovic, Dusan Adamovic, Ian John Wilson, John Wilson
- Stage Minicorn
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Sectors
Healthcare
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Phone
*********
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Website
*********
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Social
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- Legal Name Wattbike Limited
- Date of Incorporation 05 Sep, 2005
- Jurisdiction NOTTINGHAM, NOTTINGHAMSHIRE, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$30.49 M (USD)
in 5 rounds
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Latest Funding Round
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Investors
Praetura Commercial Finance
& 2 more
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Employee Count
Employee Count
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Acquired by
Interactive Strength
(Apr 08, 2025)
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Products & Services of Wattbike
Wattbike offers a comprehensive portfolio of products and services, including Wattbike Atom, Wattbike Nucleus, Wattbike Hub App, and Accessories. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Indoor smart bike for dedicated cyclists with performance tracking.
Versatile smart bike for fitness enthusiasts and training.
Free app providing workouts and performance metrics for users.
Products like fans and resistance bands for enhanced bike setups.
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Funding Insights of Wattbike
Wattbike has successfully raised a total of $30.49M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Last Round
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First Round
First Round
(25 Mar 2011)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2023 | Amount | Debt – Conventional - Wattbike | Valuation |
investors |
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| Nov, 2022 | Amount | Debt – Conventional - Wattbike | Valuation |
investors |
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| Sep, 2020 | Amount | Series B - Wattbike | Valuation | Piper |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Wattbike
Wattbike has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Praetura Commercial Finance, Piper and Interactive Strength. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Piper is engaged in building and investing in brand legends.
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Founded Year | Domain | Location | |
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Asset-based loans are financed through private debt investments.
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Founded Year | Domain | Location | |
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A portfolio of specialty fitness equipment and virtual training platforms is operated.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Wattbike
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Wattbike
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Wattbike Comparisons
Competitors of Wattbike
Wattbike operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Peloton, Wahoo Fitness, Echelon, Technogym and Volava, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Smart fitness equipment and streaming platforms are provided.
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| domain | founded_year | HQ Location |
Fitness equipment is offered via an online platform.
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| domain | founded_year | HQ Location |
Smart indoor exercise bikes and live training classes are provided.
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| domain | founded_year | HQ Location |
Provider of cloud-based smart gym equipment and software
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| domain | founded_year | HQ Location |
Indoor training cycles are provided via a connected fitness platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Wattbike
Frequently Asked Questions about Wattbike
When was Wattbike founded?
Wattbike was founded in 2008 and raised its 1st funding round 3 years after it was founded.
Where is Wattbike located?
Wattbike is headquartered in Nottingham, United Kingdom.
Is Wattbike a funded company?
Wattbike is a funded company, having raised a total of $30.49M across 5 funding rounds to date. The company's 1st funding round was a Series B of $15.26M, raised on Mar 25, 2011.
What does Wattbike do?
Wattbike was founded in 2008 in Nottingham, United Kingdom, focusing on the fitness technology sector. Cloud-connected indoor cycling trainers are manufactured to collect real-time data with scientific accuracy, aiding improvements in fitness and cycling technique. Devices connect via Bluetooth to the Wattbike Hub app, compatible with iOS and Android platforms. Integration with third-party apps, including Strava, Zwift, and others, is supported for broader data sharing and training.
Who are the top competitors of Wattbike?
Wattbike's top competitors include Peloton, Wahoo Fitness and Echelon.
What products or services does Wattbike offer?
Wattbike offers Wattbike Atom, Wattbike Nucleus, Wattbike Hub App, and Accessories.
Who are Wattbike's investors?
Wattbike has 3 investors. Key investors include Praetura Commercial Finance, Piper, and Interactive Strength.
What is Wattbike's valuation?
The valuation of Wattbike is $20.6M as of Nov 2014.