About Wattbike
Wattbike is a Healthcare company based in Nottingham (United Kingdom) founded in 2008 by Milan Bacanovic, Dusan Adamovic, Ian John Wilson, and John Wilson, and was acquired by Interactive Strength in April 2025. Cloud-connected indoor cycling trainers are provided for fitness tracking. Wattbike has raised $30.49 million across 5 funding rounds from investors including Praetura Commercial Finance, Piper and Interactive Strength. Wattbike was last valued at $20.6 million in November 2014. Its website wattbike.com draws about 145 thousand monthly visits. Wattbike offers products and services including Wattbike Atom, Wattbike Nucleus, Wattbike Hub App, and Accessories. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Smart Exercising Equipment. Its legal entity is WATTBIKE LIMITED.
Company details
Wattbike was founded in 2008 in Nottingham, United Kingdom, focusing on the fitness technology sector. Cloud-connected indoor cycling trainers are manufactured to collect real-time data with scientific accuracy, aiding improvements in fitness and cycling technique. Devices connect via Bluetooth to the Wattbike Hub app, compatible with iOS and Android platforms. Integration with third-party apps, including Strava, Zwift, and others, is supported for broader data sharing and training.
- Headquarters Nottingham, United Kingdom
- Founders Milan Bacanovic, Dusan Adamovic, Ian John Wilson, John Wilson
- Stage Acquired
- SectorsHealthcare
- Website wattbike.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Interactive Strength (Apr 2025)
- Legal Name Wattbike Limited
- Date of Incorporation 05 Sep, 2005
- Jurisdiction NOTTINGHAM, NOTTINGHAMSHIRE, ENGLAND
- Total Equity Funding$30.49M (USD)
in 5 rounds
- InvestorsPraetura Commercial Finance
& 2 more
- Acquired byInteractive Strength
(Apr 2025)
Products & Services of Wattbike
Wattbike offers a comprehensive portfolio of products and services, including Wattbike Atom, Wattbike Nucleus, Wattbike Hub App, and Accessories.
Indoor smart bike for dedicated cyclists with performance tracking.
Versatile smart bike for fitness enthusiasts and training.
Free app providing workouts and performance metrics for users.
Products like fans and resistance bands for enhanced bike setups.
Apps and channels of Wattbike
its YouTube channel Wattbike has 5.01K subscribers and 30 videos.
Videos from Wattbike
The most watched videos on Wattbike's YouTube channel, Wattbike (5.01K subscribers). Click a video to play it here.
More on Wattbike.
Funding Insights of Wattbike
Wattbike has successfully raised a total of $30.49M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.49M
- Total Rounds 5
- First Round $15.16M
(Mar 2011)
- Investors Count 2
All 5 funding rounds of Wattbike with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2023 | Debt – Conventional | – | – | ||
| Nov 2022 | $3.91M | Debt – Conventional | – | – | |
| Sep 2020 | $15.26M | Series B | – | Piper | – |
| Nov 2014 | $71,600 | Series B | $20.6M | – | – |
| Mar 2011 | $15.16M | Series B | $18.7M | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2014 | $20.6M | •••••••• |
| Mar 2011 | $18.7M | •••••••• |
Last known valuation $20.6M (Nov 2014). 3 investors in total: 3 institutional.
Investors in Wattbike
Wattbike has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Praetura Commercial Finance, Piper and Interactive Strength.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Piper is engaged in building and investing in brand legends. | piper.co.uk | London, United Kingdom | ||
Asset-based loans are financed through private debt investments. | 2017 | praeturacf.com | Manchester, United Kingdom | |
A portfolio of specialty fitness equipment and virtual training platforms is operated. | interactivestrength.com |
Investor details for Wattbike
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Wattbike
19 people are tracked at Wattbike (10 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Milan Bacanovic | Co-Founder | Leadership |
Dusan Adamovic | Co-Founder | Leadership |
Ian John Wilson | Co-Founder | Leadership |
John Wilson | Co-Founder | Leadership |
Jax Unsworth | Non Executive Director | Leadership |
Owen Maybank, MBA | Head Of Customer Experience | Leadership |
Peter Lay | Chief Financial Officer | Leadership |
Phil Craig | Head Of Quality & Aftersales | Leadership |
Ian Wilson | President | Leadership |
Tom Crampton | Head Of Strategic Partnerships And B2b Marketing | Leadership |
Nigel Place | Quality Assurance Manager | Team |
Louise S | Customer Services Team Leader | Team |
Philip Martin | Management Accountant | Team |
Pierre Spies | Wattbike Lead Educator (Australasia and Southern Africa) | Team |
Rachell Crew | International Business Development Manager | Team |
James Haslam | Product Team Technical Support Executive | Team |
Olga Osipova | Supply Chain Manager | Team |
Matt Williams | Creative Studio Manager | Team |
Kara Veal | CRM & Social Community Executive | Team |
Complete people profiles for Wattbike
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Wattbike
5 dated milestones of Wattbike across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Wattbike is founded.
- Funding First funding round of $15.2M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Debt – Conventional,.
- Exit Acquired by Interactive Strength.
Web traffic of Wattbike
The website of Wattbike (wattbike.com) receives about 145.3K visits a month.
- Monthly visits145.3K
▲ 32.4% vs previous month
Websites whose visitors overlap most with Wattbike. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
britishcycling.org.uk | britishcycling.org.uk | 100% | #135,094 | – | |
cyclingpowerlab.com | cyclingpowerlab.com | 84% | – | ||
cyclinganalytics.com | cyclinganalytics.com | 82% | #1,848,149 | – | |
cptips.com | cptips.com | 79% | #11,281,671 | – | |
training4cyclists.com | training4cyclists.com | 78% | #13,496,733 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Wattbike
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Related news about Wattbike
Complete news archive for Wattbike
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Frequently Asked Questions about Wattbike
Wattbike was founded in 2008 and raised its 1st funding round 3 years after it was founded.
Wattbike is headquartered in Nottingham, United Kingdom.
Wattbike is a funded company, having raised a total of $30.49M across 5 funding rounds to date. The company's 1st funding round was a Series B of $15.16M, raised on Mar 2011.
Wattbike was founded in 2008 in Nottingham, United Kingdom, focusing on the fitness technology sector. Cloud-connected indoor cycling trainers are manufactured to collect real-time data with scientific accuracy, aiding improvements in fitness and cycling technique. Devices connect via Bluetooth to the Wattbike Hub app, compatible with iOS and Android platforms. Integration with third-party apps, including Strava, Zwift, and others, is supported for broader data sharing and training.
Wattbike offers Wattbike Atom, Wattbike Nucleus, Wattbike Hub App, and Accessories.
Wattbike has 3 investors. Key investors include Praetura Commercial Finance, Piper, and Interactive Strength.
The valuation of Wattbike is $20.6M as of Nov 2014.
Wattbike operates through Wattbike Limited.
Yes. Wattbike was acquired by Interactive Strength in April 2025.
The website of Wattbike receives about 145 thousand visits a month.