Wattbike

Nottingham, United Kingdom Founded: 2008 • Age: 18 yrs Acquired By Interactive Strength
Cloud-connected indoor cycling trainers are provided for fitness tracking.
Annual revenue - Latest available
Total funding $30.5M 5 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Wattbike

Wattbike is a company based in Nottingham (United Kingdom) founded in 2008 by Milan Bacanovic, Dusan Adamovic, Ian John Wilson, and John Wilson was acquired by Interactive Strength in April 2025. Wattbike has raised $30.49 million across 5 funding rounds from investors including Praetura Commercial Finance, Piper and Interactive Strength. Wattbike offers products and services including Wattbike Atom, Wattbike Nucleus, Wattbike Hub App, and Accessories. Wattbike operates in a competitive market with competitors including Peloton, Wahoo Fitness, Echelon, Technogym and Volava, among others.

  • Headquarter Nottingham, United Kingdom
  • Founders Milan Bacanovic, Dusan Adamovic, Ian John Wilson, John Wilson
  • Stage Minicorn
  • Sectors
    Healthcare
  • Phone
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  • Website
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  • Social
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  • Legal Name Wattbike Limited
  • Date of Incorporation 05 Sep, 2005
  • Jurisdiction NOTTINGHAM, NOTTINGHAMSHIRE, ENGLAND
Operational Areas
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $30.49 M (USD)

    in 5 rounds

  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
  • Acquired by
    Interactive Strength

    (Apr 08, 2025)

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Products & Services of Wattbike

Wattbike offers a comprehensive portfolio of products and services, including Wattbike Atom, Wattbike Nucleus, Wattbike Hub App, and Accessories.

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Primary

Indoor smart bike for dedicated cyclists with performance tracking.

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Versatile smart bike for fitness enthusiasts and training.

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Free app providing workouts and performance metrics for users.

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Products like fans and resistance bands for enhanced bike setups.

People of Wattbike

Headcount 10-50
Employee Profiles 15
Employee Profiles
People
Nigel Place
Quality Assurance Manager
People
Louise S
Customer Services Team Leader
People
Owen Maybank, MBA
Head Of Customer Experience
People
Peter Lay
Chief Financial Officer

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Funding Insights of Wattbike

Wattbike has successfully raised a total of $30.49M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Wattbike

Wattbike has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Praetura Commercial Finance, Piper and Interactive Strength.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Piper is engaged in building and investing in brand legends.
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Asset-based loans are financed through private debt investments.
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A portfolio of specialty fitness equipment and virtual training platforms is operated.
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Investor details for Wattbike

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Investments & Acquisitions by Wattbike

Investments
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Investment portfolio details for Wattbike

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Financial Statements - Wattbike

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Detailed financials for Wattbike

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Wattbike Comparisons

Wattbike Primary company
Description
Cloud-connected indoor cycling trainers are provided for fit...
Location
Nottingham, United Kingdom
Founded Year
2008
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Wattbike

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Competitors of Wattbike

Wattbike operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Peloton, Wahoo Fitness, Echelon, Technogym and Volava, among others.

Company Name Domain Founded year HQ Location Description
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Smart fitness equipment and streaming platforms are provided.
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Fitness equipment is offered via an online platform.
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Smart indoor exercise bikes and live training classes are provided.
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Provider of cloud-based smart gym equipment and software
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Indoor training cycles are provided via a connected fitness platform.
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Detailed competitors of Wattbike

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Latest news on Wattbike

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Complete news archive for Wattbike

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Frequently Asked Questions about Wattbike

Wattbike was founded in 2008 and raised its 1st funding round 3 years after it was founded.

Wattbike is headquartered in Nottingham, United Kingdom.

Wattbike is a funded company, having raised a total of $30.49M across 5 funding rounds to date.

Wattbike was founded in 2008 in Nottingham, United Kingdom, focusing on the fitness technology sector. Cloud-connected indoor cycling trainers are manufactured to collect real-time data with scientific accuracy, aiding improvements in fitness and cycling technique. Devices connect via Bluetooth to the Wattbike Hub app, compatible with iOS and Android platforms. Integration with third-party apps, including Strava, Zwift, and others, is supported for broader data sharing and training.

Wattbike's top competitors include Peloton, Wahoo Fitness and Echelon.

Wattbike offers Wattbike Atom, Wattbike Nucleus, Wattbike Hub App, and Accessories.

Wattbike has 3 investors. Key investors include Praetura Commercial Finance, Piper, and Interactive Strength.

The valuation of Wattbike is $20.6M as of Nov 2014.

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