About Way To Blue
Way To Blue is a Business Services company based in London (United Kingdom) founded in 1996, and was acquired by Miroma Group in November 2018. Global communications services are delivered for entertainment and consumer brands. The company has 13 employees. Way To Blue has completed 1 acquisition, including Miroma Project Factory. Way To Blue offers products and services including Social Media Services, Content Creation, and Influencer Marketing. Its focus areas include Marketing Services and PR Agencies. Its legal entity is WAY TO BLUE LTD. Its competitors include Latimer Group, WRG and freuds; 2 of its 3 listed competitors have raised funding.
Company details
Way To Blue was founded in 1996 in London, United Kingdom, as a global communications agency. Operations span film, home entertainment, television, and consumer brands sectors. Services encompass audience insights, communications strategy, creative content development, publicity efforts, and social media campaigns. The agency maintains a worldwide presence to support client needs in these areas.
- Headquarters London, United Kingdom
- Employees 13
- Stage Acquired
- SectorsBusiness Services
- Website waytoblue.com
- Social LinkedIn
- Acquired by Miroma Group (Nov 2018)
- Legal Name Way To Blue Ltd
- Date of Incorporation 08 Nov, 1999
- Jurisdiction LONDON, ENGLAND
- Investors
- Employee Count13
- Investments & Acquisitions
- Acquired byMiroma Group
(Nov 2018)
Products & Services of Way To Blue
Way To Blue offers a comprehensive portfolio of products and services, including Social Media Services, Content Creation, and Influencer Marketing.
Services for social media strategy and management.
Creation of creative content for various platforms.
Strategies for influencer collaborations and promotions.
Funding Insights of Way To Blue
- Total Rounds 1
All 1 funding rounds of Way To Blue with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2012 | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Way To Blue
Way To Blue has secured backing from 1 investor. Prominent investors backing the company include Miroma Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Miroma Group is recognized as a global marketing transformation company. | miromagroup.com | London, United Kingdom |
Investor details for Way To Blue
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People of Way To Blue
22 people are tracked at Way To Blue (8 in leadership, 14 in team); the tracked headcount is 13.
| Name | Role | Group |
|---|---|---|
Cat Cantil | VP Clients & Strategy, US | Leadership |
Dean Stafford | Global Media Director | Leadership |
Monica Sardina | Managing Director, Spain | Leadership |
Evie Pritchard | Account Director | Leadership |
Laura Lucas | Account Director | Leadership |
Paola Papi | Managing Director, Italy | Leadership |
Lance Moylan | Head of Finance | Leadership |
Jose A. Madariaga | Director De Cuentas | Leadership |
Caterina López | Social Media And PR Account Executive Para Universal Pictures | Team |
Adhara Reyes | Mid-weight Designer | Team |
Beatriz Martínez Arranz | Social Media Strategist & Creative Content | Team |
Sushmita Limbu | Finance Assistant | Team |
Pilar Ogando Medeiros | PR And Social Media Account Executive | Team |
Fernando García Romano | Account Manager | Team |
Vanesa Uceda Páez | Publicity / PR Account Manager | Team |
Carlos Chelle | Social Media Account Executive | Team |
Hannah Kirton | Senior Account Executive | Team |
Alejandra Morata de Juan | PR Account Manager (disney+) | Team |
María Fernández Domínguez | Especialista En Marketing | Team |
Laura Lagos | PR & Social Media Account Executive | Team |
2 more people are available in the full profile.
Complete people profiles for Way To Blue
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Way To Blue
Way To Blue has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Miroma Project Factory.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of storytelling and gamification services | theprojectfactory.com | Surry Hills, Australia | 2005 | Dec 2015 | •••• |
Complete acquisition details for Way To Blue
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- Exports
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Timeline of Way To Blue
4 dated milestones of Way To Blue across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Way To Blue is founded.
- Funding First funding round.
- Acquisition Acquires Miroma Project Factory.
- Exit Acquired by Miroma Group.
Competitors of Way To Blue
Way To Blue has 3 listed competitors in our database, 2 of them funded. They include Latimer Group, WRG and freuds.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| latimergroup.org | 2011 | London, United Kingdom | $4.49M | Provides full-service co-creation agency solutions for clients. | ||
| wrglive.com | 1976 | Manchester, United Kingdom | $12M | Live communication services are delivered through specialized agency operations. | ||
| freuds.com | 1985 | London, United Kingdom | Communication and public relations services are provided by Freuds. |
Detailed competitors of Way To Blue
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Web traffic of Way To Blue
Websites that share an audience with Way To Blue (waytoblue.com).
Websites whose visitors overlap most with Way To Blue. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| digitalmediamanagement.com | 100% | 5.4K | #3,704,485 | View details | |
nottinghillartsclub.com | nottinghillartsclub.com | 100% | #3,981,384 | – | |
| youtube.com | 96% | 30.4B | #2 | View details | |
nickdrake.com | nickdrake.com | 63% | #2,446,014 | – | |
shericandler.com | shericandler.com | 62% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Way To Blue
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Related news about Way To Blue
Complete news archive for Way To Blue
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Frequently Asked Questions about Way To Blue
Way To Blue was founded in 1996 and raised its 1st funding round 16 years after it was founded.
Way To Blue is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Way To Blue has 13 employees.
Way To Blue was founded in 1996 in London, United Kingdom, as a global communications agency. Operations span film, home entertainment, television, and consumer brands sectors. Services encompass audience insights, communications strategy, creative content development, publicity efforts, and social media campaigns. The agency maintains a worldwide presence to support client needs in these areas.
Way To Blue's top competitors include freuds, WRG and Latimer Group.
Way To Blue offers Social Media Services, Content Creation, and Influencer Marketing.
Way To Blue has made 1 acquisition, including Miroma Project Factory.
Way To Blue has 1 investor. Key investors include Miroma Group.
Way To Blue operates through Way To Blue Ltd.
Yes. Way To Blue was acquired by Miroma Group in November 2018.