About Way To Blue
Way To Blue is a company based in London (United Kingdom) founded in 1996 was acquired by Miroma Group in November 2018.. The company has 13 employees as of December 31, 2022. Way To Blue has completed 1 acquisition, including Miroma Project Factory. Way To Blue offers products and services including Social Media Services, Content Creation, and Influencer Marketing. Way To Blue operates in a competitive market with competitors including Publicis Groupe, Latimer Group, WRG, freuds and Lansons, among others.
- Headquarter London, United Kingdom
- Employees 13 as on 31 Dec, 2022
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Sectors
Business Services
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Phone
*********
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Website
*********
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Social
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- Legal Name Way To Blue Ltd
- Date of Incorporation 08 Nov, 1999
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
13
as on Dec 31, 2022
- Investments & Acquisitions
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Acquired by
Miroma Group
(Nov 28, 2018)
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Products & Services of Way To Blue
Way To Blue offers a comprehensive portfolio of products and services, including Social Media Services, Content Creation, and Influencer Marketing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Services for social media strategy and management.
Creation of creative content for various platforms.
Strategies for influencer collaborations and promotions.
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Funding Insights of Way To Blue
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2012 | Amount | Series A - Way To Blue | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Way To Blue
Way To Blue has secured backing from 1 investor. Prominent investors backing the company include Miroma Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Miroma Group is recognized as a global marketing transformation company.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Way To Blue
Way To Blue has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Miroma Project Factory. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Provider of storytelling and gamification services
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2005 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Way To Blue
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Way To Blue Comparisons
Competitors of Way To Blue
Way To Blue operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Publicis Groupe, Latimer Group, WRG, freuds and Lansons, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Advertising, PR, branding, and strategy services are provided.
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| domain | founded_year | HQ Location |
Provides full-service co-creation agency solutions for clients.
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| domain | founded_year | HQ Location |
Live communication services are delivered through specialized agency operations.
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| domain | founded_year | HQ Location |
Communication and public relations services are provided by Freuds.
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| domain | founded_year | HQ Location |
Provides expert communication, PR, and reputation management for clients worldwide.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Way To Blue
Frequently Asked Questions about Way To Blue
When was Way To Blue founded?
Way To Blue was founded in 1996 and raised its 1st funding round 16 years after it was founded.
Where is Way To Blue located?
Way To Blue is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
How many employees does Way To Blue have?
As of Dec 31, 2022, the latest employee count at Way To Blue is 13.
What does Way To Blue do?
Way To Blue was founded in 1996 in London, United Kingdom, as a global communications agency. Operations span film, home entertainment, television, and consumer brands sectors. Services encompass audience insights, communications strategy, creative content development, publicity efforts, and social media campaigns. The agency maintains a worldwide presence to support client needs in these areas.
Who are the top competitors of Way To Blue?
Way To Blue's top competitors include Publicis Groupe, freuds and WRG.
What products or services does Way To Blue offer?
Way To Blue offers Social Media Services, Content Creation, and Influencer Marketing.
How many acquisitions has Way To Blue made?
Way To Blue has made 1 acquisition, including Miroma Project Factory.
Who are Way To Blue's investors?
Way To Blue has 1 investor. Key investors include Miroma Group.